Author: VOG

In contrast, collaborations that did drive sales, such as those with Dimoldenberg and Irish influencer Olivia Neill, remain rooted in longstanding, organic relationships. This insight has since shaped Peachy Den’s broader influencer strategy. The brand only introduced paid collaborations last year, and even then, selectively. “It has to be someone we already have a real relationship with. Someone who was wearing us before there was ever any conversation about money. From the relationship, we can build and potentially support it with paid activity, so it still feels organic,” she says.Scaling with intentionFor all its cultural momentum, Peachy Den’s growth strategy…

Ballet flats are trending for men. It speaks to a wider shift in footwear.

“Photoshop is an interesting example. If you think about fashion design historically, the process involved people making sketches. From those sketches, samples would be made,” he explains. Designers would produce prototypes, edit them repeatedly, and eventually narrow those iterations down into a final collection. The process was time-intensive and often required multiple physical samples before a final look was approved, he continues.Digital tools gradually altered that workflow. “Then, we moved into a scenario where people began using Photoshop rather than sketches to create looks. That allowed for a much more accurate representation of what the final sample would look like,”…

“This season is about momentum and evolution,” says designer Feng Chen Wang, ahead of her eponymous brand’s 10th-anniversary show at Shanghai Fashion Week (SHFW) Fall/Winter 2026.As China’s fashion market recovers, that momentum is unfolding against a shifting backdrop. The Feng Chen Wang show sits within a broader recalibration: Chinese brands are sharpening both their creative identity and global positioning in response to a more selective market and increased international interest. “Shanghai is our home,” Wang says. “This moment feels like both a culmination and a new beginning.”Feng Chen Wang will celebrate her namesake brand’s 10th-anniversary runway at Shanghai Fashion Week…

Welcome to the Scoop: a weekly email series in which I quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get a little inside scoop every Friday.This week’s guest is Mary Bekhait. Mary is the global CEO of YMU, a talent management agency that lists Simon Cowell, TV presenter Graham Norton, and Chicken Shop Date’s Amelia Dimoldenberg among its clients.During her time at the helm, YMU has transformed from a small UK-focused company (formerly known as the James Grant Group) into…

Sandra Matz, an assistant professor at Columbia Business School, questions whether the courts alone will be enough to make social media companies change their ways, but says high-profile cases could lead to regulatory changes. “Often, it is not actually through the lawsuits, but through policymakers feeling the public pressure,” she tells Vogue. “Autoplay, for example, where the moment that your video stops the next one is already queued up, could be made illegal.”Rethinking influencer marketing strategiesIncreased scrutiny on how social media platforms can harm mental health, and potential changes to algorithms as a result, could reshape how brands approach influencer…

This awards season was a significant one for fashion, marketing the first flurry of splashy red carpet moments since September’s big creative reset. From the Grammys to the Oscars, recently appointed creative directors flexed their design chops with straight-off-the-runway and custom looks for the recently minted brand ambassadors and rising stars with whom they’re keen to align as they establish their brands’ evolving aesthetics.These red carpet appearances offered designers the chance to show the world — not just the fashion community and show attendees — their new direction and make a statement, luxury consultant Robert Burke told Vogue Business ahead…

An additional partnership of intrigue is with furniture and design fair Salone del Mobile. Another debut from Art Basel Miami Beach, the freshly inked three-year partnership will see the Milanese fair curate the furniture for Art Basel’s global Collector’s Lounge.Beyond luxury players, this year’s fair will also feature major activations in partnership with sport and lifestyle names. Running brand Hoka will debut at the fair, presenting its multi-sensory Runners High installation, devised in collaboration with Hong Kong artist Phoebe Hui, while Ray-Ban will launch a lounge area. Elsewhere, Chinese contemporary fashion brand JNBY will design Art Basel’s official uniforms and…

Deeper storytelling drives momentumBeyond the runway, brands are increasingly extending the life — and impact — of their collections through more intentional, long-form storytelling. At Dior, this took shape through an interview with Bella Freud’s Fashion Neurosis, where Jonathan Anderson unpacked the inspirations behind the collection, offering audiences a more layered entry point into the work. His personal channels alone generated $938,000 in EMV, underscoring the growing value of designer-led narrative. Chanel’s store frenzy also brought more in-depth storytelling ahead of its show, from Gabriella Karefa-Johnson sharing group chat exchanges on Substack to creators posting shopping vlogs that captured the…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.If you think you’ve been busy lately, spare a thought for the team over at Paris’s Grand Palais. Just a fortnight after building a luminous solar system beneath the beaux-arts landmark’s glass roof for Matthieu Blazy’s Chanel debut, on Wednesday, its doors will reopen, its halls transformed into one of the commercial art world’s marquee events: Art Basel Paris.