Author: VOG

There comes a time in every girl’s life when all her paid time off — and a good chunk of disposable income — is allocated to weddings. A bachelorette weekend in Miami, a civil ceremony in London, a three-day destination wedding in Italy. Each event comes with its own dress code, color palette, and multiple outfit changes.Several cultures outside the West (including India, Pakistan, China, and Nigeria) are known for multi-day high-guest-count weddings that feature multiple outfit changes for guests. What’s newer is the way Western wedding culture is catching up, fueled by destination travel, social media, and the rise…

Weddings may be bigger business than ever, but interestingly, the US marriage rate has slowed slightly since 2022, per Euromonitor, with forecasts from 2026 to 2030 steady at six married people per 1,000. In Western Europe, Eastern Europe, and Japan, the declines are steeper.So, what gives? Well, despite a continued decline in wedding rates, newlyweds are skewing older as people hit milestones later in life amid today’s challenging macroeconomic environment. In fact, the Gen Z contingent is more likely to prioritize self-development and independence, ensuring financial security before settling down. Fflur Roberts, Euromonitor’s head of luxury, points to a global…

We’re now only a few days away from the 2026 Met Gala, meaning Voguers from far and wide are flying in to New York City—including none other than our very own Chioma Nnadi. Reunited at last, Chioma, Chloe, and Nicole gathered in the studio (on the same day, in fact, as another British royal’s visit to the World Trade Center) and caught up.Earlier this week, Vogue hosted its second Book Club gathering: a screening of The Devil Wears Prada 2, which comes to theaters on May 1. After the film wrapped, Chloe invited Vogue alumni Kate Young and Billy Norwich…

Last Sunday, not one, but two athletes broke the sub-two-hour marathon record at the London Marathon. Both wore Adidas’s new Pro Evo 3 supershoe. Sabastian Sawe set a world record of 1:59.30; Yomif Kejelcha came in second, just 11 seconds behind. Tigist Assefa also set a new women’s world record of 2:15.41 wearing the same shoe. Even Nike, Adidas’s main competitor, congratulated Sawe. Adidas generated $11 million in media impact value (MIV) at the London Marathon, driven primarily by the men’s and women’s records, per Launchmetrics.Adidas may be dominating London’s headlines, but it was far from the only brand to…

Every April, for one rarified week, Italy’s financial capital transforms into a hub of furniture and interior design. If you’re not zipping between the 350-plus Milan Design Week side events on a Vespa, you’re racking up 20,000 steps a day. Around Milan, the most sought-after events have queues around the block, and at aperitivo hour, crowds spill onto the street.There is the official fair and trade show, the interiors-focused Salone del Mobile (or Salone for short), and satellite events such as Alcova, spotlighting international and emerging talent. Several neighborhoods — including Brera and Isola — have their own design festivals running…

Actual classroom appearances are still a rarity. While Anita Elberse, Lincoln Filene professor of business administration, has invited big-name guests including Ryan Reynolds, David Beckham, and LL Cool J (alongside his COO) to speak in her class, she says she has not invited any speakers whose careers are centered around content creation. To date, Earle is the only creator Satchu has invited, joining the ranks of previous guests including Hollywood heavyweight Reese Witherspoon.That more and more influencers are being invited to speak at Harvard is a signal of how large the creator economy — which is expected to be worth $500…

The Grede’s were actively involved in the incubation of Khy, but transitioned full leadership control of the brand to Jenner a year after launch, according to the brand. Jenner controls the company, and the brand continues to grow under her creative direction and leadership. (Khy declined to share revenues and is yet to be valued publicly, but the brand made $1 million in the first hour after its launch in 2023.)Jenner’s first venture, Kylie Cosmetics, launched in 2015, speaks to her personal brand power. She sold a 51% stake in the company to Coty in 2020 for $600 million, valuing…

Dating back to Elvis Presley hysteria and Beatlemania, society has a long history of devotion to famous artists. But what was once reserved for bedroom walls, school lockers, and gig venues is now mass culture. Enter the modern superfan, whose obsession and engagement has built a whole economy around stars like Taylor Swift and Blackpink. Their adoration, combined with spending power, has created serious commercial opportunity for labels and brands that know how to tap in.In the past, fan engagement was more contained and often mediated through formal channels such as fan clubs, letters, and gifts, says Jo Charrington, president…

To win more male attention in China, Xu recommends brands invest in activations to share insight from behind the scenes — not only runway shows, but detailed information on brand concept, fabric, and silhouette. “Male consumers are more like brand disciples,” she says. “They’re not only buying for a ‘look’, they want to hear the ideas and beliefs of the brand.”On the flip side, the lack of boundary-pushing menswear means less competition, which Darmon says presents an opportunity for designers with a strong point of view. “If you really go for menswear and specialize in it, then you can become…

Welcome to the Scoop: a weekly email series in which I quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get a little inside scoop every Friday.This week, we have two guests, photographer Shahram Saadat and Vogue Business’s art director Niall Wilson. They are here to talk about a subject close to my heart, and likely on the nose and navel, too; the images we created for our latest series, The Future of AI.We do a few of these series every…