Author: VOG

The partner slateThe most obvious way to ride the Knicks wave is as an official sponsor. This provides a direct line to the team, and a way to show up in the stadium in a way that other brands don’t have access to.Kith founder Ronnie Fieg bet early on his hometown team’s merch. Fieg’s first collection for the team, the Kith x Nike x Knicks collection, launched in 2020. “That was before the Knicks were a great team, or winning, I should say,” Fieg. In 2022, Fieg became the first-ever creative director of the Knicks, developing in-house products for the…

While the 2026 World Cup is in full swing, across the Atlantic, haute couture week promises plenty of highlights of its own.Fall/Winter 2026 Haute Couture Week, running from July 6 to 9, will feature shows from 30 houses, compared with FW25’s 27-strong line-up. All eyes will be on the first couture shows of Pierpaolo Piccioli at Balenciaga and Duran Lantink at Jean Paul Gaultier, as well as the second couture shows of Jonathan Anderson at Dior, Matthieu Blazy at Chanel, and Silvana Armani at Giorgio Armani Privé.Jean Paul Gaultier FW26. Photo: Umberto Fratini/ Gorunway.comIndian couturier Manish Malhotra, who dressed Karan…

Marni CEO Stefano Rosso installed Meryll Rogge as creative director in the midst of an industry-wide creative reset. It was easy for designers making their debuts to get lost in the noise. That did not happen to Rogge. Her first runway collection for the 32-year-old OTB-owned label was critically lauded, including by Vogue Runway, for being true to founder Consuelo Castiglioni’s aesthetic, while marking the start of a fresh chapter for 2026 and beyond.At the Vogue Business Global Summit in Chantilly, France, earlier this month, Meryll Rogge and Stefano Rosso discussed Marni’s next era.Vogue: Let’s start with my colleague Tiziana…

It might seem like a show season dominated by stateside locations only just ended, but a slew of French houses have already returned to US soil. Dior and Louis Vuitton are among the brands that have traveled back to New York; only this time, it’s not for a runway show, but for a new exhibition.“Hidden Treasures, 250 Years of Franco-American Luxury Stories”, a gathering of 65 French luxury maisons and cultural institutions organized by luxury association Comité Colbert, opens on Tuesday at The Shed in New York’s Hudson Yards. Running until May 31, the exhibition is part of a wider…

A decade ago, almost all luxury houses offered an ‘affordable’ handbag. These styles, usually smaller bags priced around the $1,000 mark, provided the aspirational shopper with a slice of heritage and a taste of capital-F fashion. But as brands hiked prices in the name of elevation, those who once aspired to own a designer bag found themselves increasingly priced out of the category and skeptical of luxury’s value. Where did those consumers go?Many turned to contemporary labels — DeMellier, Polène, Staud — or shifted their spending toward categories or experiences that felt easier to justify. “Aspirational buyers haven’t fallen out…

In this context, nostalgia becomes less about escape and more about validation — a way of signaling history and depth in a cultural moment that often feels transient. But for brands, this shift creates a difficult balancing act: how to feel rooted without becoming repetitive. “Nostalgia also doesn’t negate novelty or innovation. This may seem contradictory, but the newest technology — when deployed wisely, and not for the sake of it — can actually help us realize the power of nostalgia,” Corser continues.She points to adverts using AI-assisted visual technologies to turn back the clock, like Adidas’s Backyard Legends film…

Instagram followers: 7.3 millionKnown for: Maanaadu, Bro DaddyBrand affiliations: Kalyan JewellersQ1 2026 average MIV/placement (Instagram): $106,000Top-generating posts (MIV):Priyadarshan’s collaboration Reel with Kalyan Jewellers’s India, UK and US accounts: $162,000 (Instagram)Other key talentsThese are the up-and-comers who weren’t yet logged in Launchmetrics’s system (they’ve since been added), but are key for brands to keep an eye on as their stars continue to rise.Anuv Jain is an Indian singer, songwriter and composer, well known and loved on the indie music scene. He’s currently on a world tour.Smriti Mandhana is a 29-year-old cricketer and vice-captain of the Indian women’s national team. She recently…

The Chalhoub Group [is a] blue-chip investor, [with] expertise in business growth, development, opening of stores. To have someone like them on my board that I can communicate with about all the details of the company, the goals, making sure we reach the goals — it’s exactly what I need to follow the ambitious growth patterns I have.Vogue: You mentioned stores. Is there anything you can tell us about a Willy Chavarria store?Oh, I can’t wait. It is going to be very cool. I wish I could tell you more, but I can’t spoil the surprise. We are looking to…

Always-on soccerTo successfully balance these big cinematic campaign moments, brands must consider digital cutdowns and IRL translations of the message to match Gen Z and millennial engagement online, as well as their need for culturally rich moments.“With 85% of fans using TikTok as a second screen during live events, and fans 42% more likely to tune in to live matches after watching sports content on TikTok, the platform is helping to grow fandom and drive audiences back to the live experience,” says Kristina Karassoulis, head of luxury at TikTok UK. Brands therefore have an opportunity to attract attention across a…

Prado refers to this first launch as the ‘call to action’ moment. “We were talking to Kaia and her team for some time before she signed on officially in January. The product life cycle, in terms of development, takes around 12 to 14 months. When Kaia signed on, we got her into the offices as quickly as possible so we could bring her into this first collection, the new creative direction that’s going to come to life in July.” Gerber’s selects from the collection, combined with archive re-issues, were fast-tracked in Re/Done’s Los Angeles factories, to launch an initial capsule…