Author: FashionUni

Emerging designer Ellie Brown is hosting her first major catwalk show this summer. With adaptive fashion she challenges traditional ideas about accessibility and representation in the industry. Brown, a recent graduate of Manchester Metropolitan University, founded adaptive fashion label Recondition in 2025. She did this after her own experiences with the challenges of dressing in a wheelchair after a serious ankle injury. The young designer will present on June 27 Disability Pride Catwalk: A Space for Each Other at Aviva Studios. The show features sixteen models with disabilities, neurodivergence or chronic illness. They wear adaptive clothing, developed in collaboration with…

With a view to Spring/Summer 2027, four clear directions are emerging in men’s fashion. These directions respond to changing consumer needs and cultural shifts. The overarching themes are cross-category elements, a demand for versatility driven by price consciousness, and a growing desire for authenticity in design. Ivy League influences and archival styles The style profiles of Gen Z and Millennial men are evolving with them. Their fashion interests are shifting from the streetwear of the late 2010s to more sophisticated, sartorial styles as they find their place in society and everyday life. This is leading to a significant revival of…

The boundary between streetwear and activewear is developing rapidly, but within Malelions both segments are strategically positioned more and more clearly from each other. A current example of this is the new capsule collection from the Dutch fashion label in collaboration with supplement brand XXL Nutrition. After a successful previous collaboration, both brands will introduce an extensive activewear line at the end of June that brings together functionality, performance and a distinct sports aesthetic. The run-up to this launch is supported by an exclusive live activation during Intents Festival. A conversation with Malelions Marketing Director Jimmy van der Pas provides…

Isabel Figlarek is co-owner and designer at Club 24, a Dutch menswear label with a clear starting point: timeless essentials that make men more beautiful, without seasonal pressure or compromises on quality. Together with her two business partners, she is building a permanent range of 100 percent cotton, made in a permanent studio in Portugal. The brand is now active through more than 70 independent retailers in the Netherlands. FashionUnited talked to Figlarek about how the brand uses quality and continuity as differentiating factors in the market for independent retailers and why a compact team of three is sometimes the…

Estefanía Grandío speaks during an event in Amsterdam about production, logistics, design, suppliers, teams and sales as inseparable parts of the same conversation. For her, the founder of The New Society, this is self-evident. During her second pregnancy in 2018, while living in Germany and working in the design department of Hugo Boss, the entrepreneur launched her brand. What started as a children’s fashion brand is today an international organization with women’s fashion, a teen line and a presence in more than six hundred points of sale via the wholesale channel. In September they will open their first corner at…

YEST and YEST Curve are the first to reveal a sneak peek of the Spring and Outerwear 2027 collection; a celebration of openness, optimism and new possibilities. Under the theme ‘OPEN to JOY’, the collection is all about contrasts: light and powerful, playful and refined. With ‘Blue Delight’ and ‘Fierce Optimism’, the brands introduce two stories that together set the tone for the season. The collection is colorful, versatile and effortlessly wearable, with a focus on details that inspire and fits that flatter. The Spring and Outerwear 2027 collection can be seen in showrooms from June 29, 2026 and will…

The Tokyo Fashion Award will descend on Paris during the upcoming Paris Fashion Week for men (June 23 to 28, 2026). This support program for young Japanese design talent opens a space called ‘showroom.tokyo in Paris’ in the Le Marais district. The Tokyo Fashion Award, organized by the Tokyo Metropolitan Region and the Japan Fashion Week Organization (JFWO), supports Tokyo fashion designers in developing their businesses and strengthening their international presence. From June 24 to 29, 2026, eight brands selected for the 2025 and 2026 editions of the Tokyo Fashion Award will present their spring-summer 2027 collections in Paris. Among…

Sewing machines buzz through striking fabrics in a studio in Kinshasa. Here, Congolese tailors and their fashion-conscious customers breathe new life into a suit long associated with life under a dictator. The “abacost” is a jacket with a closed front, often with a Mao collar and worn without a tie. Ideal for the sweltering equatorial heat. It was the signature attire, along with his leopard hat, of President Mobuto Sese Seko. He started wearing the jacket in the 1970s, when Western shirts and ties were virtually banned. The authoritarian ruler forced officials to do the same. It served as a…

A drag queen and environmental activist, a billion-dollar outdoor clothing company and a trademark dispute that’s causing a stir online. Patagonia’s lawsuit against climate activist and performer Pattie Gonia has quickly become one of the fashion industry’s most closely watched legal battles. But who exactly is Pattie Gonia? Why is Patagonia filing a lawsuit? And why does the case strike such a chord online? First of all, who is Pattie Gonia? Pattie Gonia is the drag persona of Wyn Wiley, a performer, environmentalist and community organizer from Oregon. Wiley is known for the combination of outdoor culture and climate activism.…

Fashion designer Kié Einzelgänger discusses her move from New York to Antwerp, the influence of loneliness on her creativity and her collaborations.