Author: FashionUni

Paris-based AI fashion forecasting company Heuritech analyzes millions of social media images to predict which styles, colors and fabrics will dominate the coming seasons. For SS26, the agency identified ten notable trends. FashionUnited highlights a number of them with the help of catwalk looks. Valentino SS26 (2x) & Félix Ramiro SS26 – Ready to Wear Credits: ©Launchmetrics/spotlight Celine SS26, Moschino SS26 – Ready to Wear & Giorgio Armani SS26 – Ready to Wear Credits: ©Launchmetrics/spotlight Balenciaga SS26 – Ready to Wear, Stella McCartney SS26 – Ready to Wear, Chloe SS26, Fratelli Rossetti SS26 – Ready to Wear Credits: ©Launchmetrics/spotlight In…

Bluemarble is a young fashion house from Paris that has quickly developed into one of the most talked about names in men’s fashion. Founded in 2019 by Anthony Alvarez, the brand combines surf and skate influences with a touch of early 2000s nostalgia and multicultural flair into a bold, cohesive aesthetic. This fresh mix of playful streetwear and refined tailoring has earned Bluemarble a fast-growing fan base. Brand history and evolution Anthony Alvarez founded Bluemarble after a career in finance and an earlier move into streetwear, with a clear vision from day one. The label presented its first show during…

After years of fantasizing, Paleis Het Loo and the Kunstmuseum The Hague are bringing together their most beautiful pieces in one stately exhibition: Dresscode. A clever theme, because what started as etiquette at court lives on today on the red carpet – and even on the street. “The exhibition is not about the royal, but about coding,” says director of the palace, Frans van der Avert at the launch. “In the past you had a completely different coding, with morning, afternoon and evening dresses, and all kinds of liveries (distinctive uniforms) for the court. Now you can see from jewelry…

Artmill and Adriano Goldschmied launch ‘Digital blue wave’, an innovative denim project with digital printing technology. Presented at Kingpins Amsterdam.

The Paris Fashion Week concluded a special edition on Tuesday evening. Behind the presentations of the women’s collections for spring-summer 2026, there were great interests for the heavyweights in the luxury industry, which are facing a slowdown in growth. ‘Historic’ was the term industry professionals used to describe this unique fashion week. This season, a large number of brands chose to start an important new chapter in their history with the unveiling of the very first collection of their new artistic director. While these debuts attracted a lot of public attention, there were other highlights that made an impression. In…

The Italian lingerie brand Intimissimi launches the ‘Feel the Billboard’ out-of-home (OOH) marketing campaign in New York City and Los Angeles for its best-selling ‘ultralight with cashmere’ collection. The intimissimi-billboard at street level uses sensory guerrilla marketing tactics. It is the very first ‘Touch and Feel’ billboard. Passers -by are invited to feel the “softness” of the ultra -light cashmere of the viral and best -selling top with boat neck via an enlarged dust steel. Intimissimi ‘Feel the Billboard’ campaign Image: Intimissimi In a statement Intimissimi says that the action is intended to “fascinate consumers with the amazing softness that…

Success lies in the story a brand tells and in the community that recognizes itself in it. Anyone who thinks that My Jewelery is just a jewelry and clothing brand is missing the point of how they manage to capture the attention of Gen Z like no other. My Jewelery, once started from a passion for jewelry and self-expression by Sharon Hilgers, now describes itself as a ‘love brand’. That goes beyond products; it’s about emotion, experience and connection. In conversation with FashionUnited, Pleuni Cuppen, community and campaign coordinator at the brand, explains that this approach is not a marketing…

Madrid – Iets meer dan vijftien minuten. Dat is de duur van de presentatie van de nieuwe collectie van het huis Balenciaga. Zoveel tijd had Pierpaolo Piccioli nodig om het nieuwe hoofdstuk te onthullen dat hij is gestart als nieuwe creatief directeur van het iconische Franse modehuis van Spaanse origine. Een nieuwe fase, gekenmerkt door een terugkeer naar de ‘chique’ verfijning die de meester uit Getaria, zijn naam en zijn huis tot een van de grootste iconen van de Franse haute couture maakte. Een absoluut hoogtepunt van de laatste editie van Paris Fashion Week. Pierpaolo Piccioli maakte afgelopen zaterdag 4…

Cast has entered into a strategic cooperation with four leading B2B Wholesale platforms for the further standardization of product data. The first cooperating parties are well-known names from the industry: Joor, FashionUnited E-Business, Colect.io and Wewantshoes. Through the collaboration, Cast is taking an important step in accelerating digitization within the shoes, sports and fashion industry within Europe. The cooperation arose from a clear need in the market: brands and retailers want to digitize, but often find their own way to existing digital solutions. Although there is plenty of innovative technology available, a connection between developers (digital parties) and users (brands…

Madrid – Continuïteit en erfgoed. Dat zijn de twee termen die de nieuwe weg van het Spaanse Loewe het beste samenvatten, na het vertrek van Jonathan Anderson en de komst van het duo Jack McCollough en Lazaro Hernandez als nieuwe creatief directeurs van het Spaanse modehuis. Een nieuw hoofdstuk in de bijna 200-jarige geschiedenis van het merk. De Amerikanen maakten hun debuut deze vrijdag met de presentatie van hun eerste collectie tijdens Paris Fashion Week. Als een van de meest verwachte shows van deze editie van Paris Fashion Week, debuteerden McCollough en Hernandez als nieuwe creatief directeurs van Loewe. Ze…