The Tokyo Fashion Award will descend on Paris during the upcoming Paris Fashion Week for men (June 23 to 28, 2026). This support program for young Japanese design talent opens a space called ‘showroom.tokyo in Paris’ in the Le Marais district.
The Tokyo Fashion Award, organized by the Tokyo Metropolitan Region and the Japan Fashion Week Organization (JFWO), supports Tokyo fashion designers in developing their businesses and strengthening their international presence. From June 24 to 29, 2026, eight brands selected for the 2025 and 2026 editions of the Tokyo Fashion Award will present their spring-summer 2027 collections in Paris.
Among the labels present you can discover Anthem A, Kiminori Morishita, Kotohayokozawa, Paratrait and Matsufuji.
The event is also the opportunity to unveil a collaboration project between cap brand ’47, nine Japanese brands united under the name ‘Japan 9’, and fashion curator Motofumi Kogi. Better known by the pseudonym ‘Poggy’, he is a key figure in contemporary men’s fashion and streetwear in Japan. He collaborated with various international brands such as Levi’s, Converse and Puma.
The strong presence of Japanese design continues to stand out. This season, Hideaki Shikama’s work is in the spotlight at Pitti Uomo. Soshi Otsuki also makes his debut on the Paris Fashion Week calendar. In addition, there are the shows of established, historic Japanese brands such as Yohji Yamamoto, Kolor, Auralee and Comme des Garçons.
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