Author: FashionUni

In B2B fashion, marketing and brand strategy to attract trusted retailers is just as crucial as the products themselves. Dutch fashion brand Dstrezzed, known for its casual yet sophisticated menswear, has made great strides in recent years to redefine its market position. As the brand looks to expand into the German market, a key growth area within Europe, Dstrezzed relies not only on strong partnerships with agencies like Ben&, but also on maintaining a strong strategy and brand identity. The evolution of Dstrezzed: from basics to a full range Dstrezzed has undergone a transformation in recent years, evolving from a…

Paris – The booming second-hand market has put a spotlight on a profession that was once in the shadows: the anti-counterfeiting expert. It is now a highly sought-after profession, with many candidates and few chosen ones. However, as the second-hand fashion industry gains ground, the demand for luxury goods experts is growing. “There is a strict selection process, because it is a profession that many people dream of,” says Victoire Boyer-Chammard, Expertise Ambassador & Partnerships Manager at Vestiaire Collective. She now heads the Vestiaire Académie and explains that she learned her trade on the job, after a career in the…

The SS25 womenswear shows are fast approaching. New York Fashion Week kicks off the season as the first of the four major fashion cities, kicking off on September 6. We can expect to see an evolution of trends that have captivated audiences in the past, as well as trends that seem to drastically contradict those tendencies. To discuss the shifts, FashionUnited spoke with Patricia Maeda, womenswear director at trend forecasting agency Fashion Snoops. Merging craftsmanship and AI Collina Strada SS24, MSGM SS24 and Rabanne FW24. Credits: ©Launchmetrics/spotlight Although artificial intelligence (AI) is still in its infancy in the world of…

Luxury resale platform The RealReal released its seventh annual “Luxury Resale Report” on Wednesday, analyzing the shopping and consignment behavior of the company’s more than 37 million members. It also spotlights the key trends currently shaping demand and resale values ​​for the most coveted luxury brands and items — dominated by high-end jewelry and timeless handbags, but also TikTok trends and the resurgence of nostalgic TV shows. “Fashion is undergoing a seismic shift. Trends are moving away from being top-down (runways) and toward bottom-up through things like TikTok, TV shows, and everyday street style,” said Rati Sahi Levesque, president and…

Inspiration platform Pinterest can keep its finger on the pulse of trends thanks to user searches. For the coming fall, Pinterest is setting

Recently, Gabbiano creative director Ebubekir Aksu and designer Filip van de Bruinhorst stopped by FashionUnited’s headquarters to talk all things Gabbiano. What emerged was a strong picture of Gabbiano’s wholesale strategy, and the role the FW24 collection plays in their approach. Different cultures, lifestyles and travel destinations are always the starting point for the collections of Dutch urban lifestyle brand Gabbiano. This is also the case in the latest Fall/Winter 2024 collection, which has recently become available at select retailers. For this collection ‘Nordic Blueprint’, Gabbiano draws inspiration from the versatile city of Copenhagen and the conscious lifestyle of its…

The ‘demure’ trend has magically appeared on social media platforms and sparked a cultural conversation. The viral spread began with beauty influencer Jools Lebron, who posted on Aug. 5, 2024, about doing makeup for work in a “modest and respectful” way. She also likes to use the words “cute” and “classic,” Lebron (who is a transgender woman) told ‘CBS Mornings.’ “Your modesty is what it means to you. It’s being mindful of the people around you, but also yourself and how you present yourself to the world.” It’s a tongue-in-cheek aesthetic that’s all the rage right now. So as we…

A diamond weighing 2,492 carats and barely fitting in the palm of one hand has been found in a mine in Botswana, Africa’s largest diamond producer, Canadian mining company Lucara Diamond Corp. announced. The gemstone, discovered at the Karowe mine in northeastern Botswana, is “one of the largest rough diamonds ever discovered,” Lucara said in a statement. And the largest diamond ever found in Botswana, the Botswana government added in a separate statement. In terms of carat, the diamond is not far off the world’s largest diamond, the “Cullinan,” which weighs more than 3,100 carats and was discovered in South…

More and more consumers are demanding products that are not only high quality, but also meaningful and identity-defining. This demand heralds the end of superficial brand promises and makes way for substance, transparency and a value orientation that runs through all facets of a brand. Countless cases of deception, tricks and blunders have shaken consumer trust in established brands. Whether VW, Coca-Cola or Ikea, H&M, Zara or Uniqlo: communication errors and accusations of greenwashing damage the credibility of many companies. Consumers are becoming less and less forgiving when they feel disappointed – and they take the consequences. This can be…

Looking for the perfect gift that is always appreciated? The Fashion Giftcard is the solution. Whether you want to surprise someone for a birthday, holiday or another special occasion, this gift card offers endless possibilities. Did you know that in the Netherlands most birthdays are celebrated in September? And for all those birthdays a gift has to be found. Fortunately, there is the Fashion Giftcard! Why the Fashion Giftcard? The Fashion Giftcard is more than just a gift card: it is an invitation for the recipient to discover his or her personal style and fill their wardrobe. With the gift…