Author: FashionUni

What will definitely happen this week? FashionUnited looks ahead to the fashion news of week 33. Below are the main points from the editorial agenda in the period from Monday 12 August to Sunday 18 August. Early birds, last-minute shoppers and silence: This is what retailers are noticing about the warm weather Temperatures are rising in the Netherlands. People are going to the beach or the swimming pool to cool down. FashionUnited is curious, how are our local stores doing at the moment? Are they selling more or are the cash registers quiet? Various fashion entrepreneurs from across the country…

Characteristic Italian music, mixed with the scent of espresso, hung between the olive trees in the courtyard of the Summum Headquarters in Amsterdam. FashionUnited was welcomed at Summum on July 8 to discover the latest Spring 2025 collection. Infused with Sicilian atmosphere, Summum took FashionUnited along in the creative vision and the entire design process of the Summum collections. Showroom tour An extensive Italian lunch was followed by an intimate and detailed tour of Summum’s showroom. The modern space was filled with the latest Spring 2025 collection: a sea of ​​different styles, summery colours and thoughtful accents. Because the collection…

With the Olympic Games in Paris this year, the mix of sports and fashion is in the spotlight. Where these worlds were previously largely considered separate, there is increasing collaboration between athletes and fashion brands, both in the higher segment and among high-street names. How are brands using this development to their advantage to appeal to their target audience and partners, and what does this mean for athletes? Athleisure Sports and fashion are most evident in the athleisure trend, which refers to wearing sportswear outside of the gym or the playing field. Athleisure offers the comfort of sportswear, while the…

Music is a constant companion that helps us express our identities, connect with others and form communities, much like fashion, where runway shows, advertising campaigns and even shopping experiences wouldn’t be the same without their soundtrack. This relationship between the two is reflected in how we associate certain styles, such as leather jackets with rock fans, or how Taylor Swift fans took inspiration from one of the singer’s ‘eras’ when choosing their concert outfit. A research group from the LCI Barcelona school has explored this connection to develop an artificial intelligence that can generate playlists based on a person’s appearance.…

StockX, the global sneaker, streetwear and collectibles resale platform, has released its latest trend report, “Big Facts: Brands Making Moves,” which finds that rising brands including Asics, Adidas and On, while Denim Tears, Timberland and Prada are among the brands making the biggest leaps in the secondary market in 2024. By analyzing global StockX sales data from the first six months of 2024 compared to the same period in 2023, the trend report identifies the fastest-growing brands across the sneakers, footwear, apparel and accessories categories. StockX suggests the running aesthetic will be around for a while, as Japanese athletic brand…

Berlin Fashion Week is becoming increasingly international and is already seen by some visitors as “the new London”. Berlin PR agency Reference Studios has played an important role in this with its show format ‘Intervention’ and convinced big names such as Shayne Oliver with his Anonymous Club, GmbH and Lueder to show their collections in the German capital instead of in Paris, Milan or London. In this interview, founders of the agency Mumi Haiati and Tim Neugebauer, creative lead at Reference Studios, look back on the past edition of Fashion Week and give a preview of their future plans. Tim…

Benthe Liem is a prominent figure in the fashion industry, known for her minimalistic yet chic and modern style. Her Instagram account, @bentheliem, showcases her refined taste and has garnered her a considerable following. As the founder and creative mind behind ‘Butter and Hazel’, a company she founded with her partner, Benthe is making her mark on the fashion world. Benthe Liem’s ​​style can best be described as a harmonious mix of simplicity and refinement. In her outfits, she combines clean lines, neutral palettes and timeless pieces that exude an effortless elegance. Everything she wears exudes a minimalist aesthetic, where…

Recently FashionUnited spoke with founder of Dutch fashion brand Malelions, Thijs Offermeijer, about the expansion of the brand in higher segments. With the introduction of the SS25 collection, FashionUnited contacted Offermeijer again, to learn more about the vision behind the collection in connection with wholesale and retail strategy. With the collection Malelions wants to position itself higher in their segment, and is looking for growth in international markets. The collection also marks a leap towards maturity, with the introduction of casual chic styles. The first interview is here to read. SS25 Collection Overview: Hidden Amazon Serving a higher segment requires…

New European legislation aimed at improving the lifespan of products through the ‘Right to Repair’ officially came into force this week. Member states have until 31 July 2026 to implement the directive in their national legislation. The aim of ‘Right to Repair’ is to stimulate the circular economy, reduce waste and consume sustainably. The Amsterdam University of Applied Sciences, in collaboration with Thuiswinkel.org and Twinkle, is investigating the degree of circularity in the top of Dutch e-commerce, Jesse Weltevreden shares on LinkedIn. They are investigating the largest Dutch web shops on the provision of repair services and replacement parts. The…

Fracomina’s buying season has kicked off with a captivating collection and the brand’s first ever beachwear collection. An ode to women and their dreams, with a playful nod to Shakespeare’s A Midsummer Night’s Dream. Fracomina encourages women to believe in their dreams and pursue them, both in and out of the pool. Discover how Fracomina brings this to life in their contemporary ready-to-wear and beachwear collection. White and black like the summer night The colours in the collection are reminiscent of a summer night. White and black symbolise light and darkness, alternated by soft peach and pink. Turquoise and blue…