Author: VOG

Vogue: How does she come up in the stores?Erdem: You know, when we sat down to figure out what that initial store could be — Philip, not to speak for you, but your approach was quite forensic, wouldn’t you say? Like, what art would she collect? What furniture would she sit on? What carpet would be appropriate for her changing area?Philip: In my mind, she’s a collage of many women who we know and actually wear the brand. So it’s a matter of imagining her environment, building a picture around her. But I think what’s interesting this time around is…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.The news is out: Grace Wales Bonner has been named Hermès’s new creative director of menswear. In an era where every appointment is scrutinised for what it means for the market, the brand and culture, Hermès has made a bold move, shifting its creative leadership for the menswear division for the first time in almost four decades and becoming the first major European fashion house to appoint a Black woman to the role.Wales Bonner, who…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.Grace Wales Bonner is Hermès’s new creative director of menswear. The British designer, 35, who created her namesake menswear brand in 2014 and has a longstanding collaboration with Adidas, will present her debut show for the French house in January 2027, Hermès announced today. She will succeed Véronique Nichanian, who is stepping down after 37 years. Nichanian’s final show will be during Paris Men’s in January, and the house will skip fashion week in June.…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.In a surprising yet strategic move, Kim Jones has been appointed creative director of Bosideng’s newly launched sub-brand, Areal, marking a bold step for China’s largest jacket maker as it seeks to elevate its urban luxury credentials. The appointment, announced in a video today, signals Bosideng’s intent to merge its functional outerwear expertise — windproof, waterproof and insulating — with high-concept design for a new generation of city-dwelling consumers.The partnership traces back to last year,…

While editors were preoccupied with designer debuts this season, for audiences at home, big-name celebrities continue to drive the bulk of social engagement from the Spring/Summer 2026 shows.This season demonstrated that brands of all sizes are tapping talent trends, prioritising the ever-growing influence of Thai actors, of-the-moment TV stars like The Summer I Turned Pretty’s Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop, to drive global reach and high engagement.

Shanghai Fashion Week (SHFW) was brought to a close as usual on Thursday night by the city’s star label Shushu/Tong. The show was a feast for the eyes both on and off the runway, thanks to the legions of KOLs and clients decked out in the brand’s embellished and tailored dresses on the front row.Shushu/Tong is one of many Shanghai brands celebrating their 10th anniversary this season, alongside Xu Zhi, Short Sentence, WMWM, Staff Only and Samuel Gui Yang. Markgong, 8ON8 and Oude Waag are not far behind, all eight years into their journey. It’s a testament to the growing…

That momentum is mirrored in the drivers’ growing cultural power. Among the sport’s most recognisable figures, Charles Leclerc has served as a global ambassador for Scotch whisky brand Chivas Regal since 2023, a partnership that epitomises how lifestyle brands are using the grid to reach new audiences. “Now, F1 speaks to a much broader audience compared to when I first started,” Leclerc says. “There are many more people interested in it — people from different backgrounds and with different passions.”That cross-pollination extends well beyond sponsorships. Just days after the Singapore race, YouTube creator Amelia Dimoldenberg announced Passenger Princess, a four-part…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.When you think of quiet luxury, what — or who — do you think of?Sofia Richie Grainge’s viral South of France wedding in April 2023 made her somewhat of a poster child for the trend, which took off in the following months. Since, her influencer star has continued to rise, with Richie Grainge generating millions of TikTok views and coverage of her day-to-day style.Now, she is channelling her fashion favour into a new venture: SRG Atelier,…

On Wednesday night, the Victoria’s Secret fashion show returns for the second time after its much-touted relaunch was met with mixed reviews. This time, it promises to have all the glitz and glam of the old format — a response to criticism that in moving so far away from what it once was, it lost what made it “fun”. In 2025’s fraught cultural context, can it find its place?Commentators had wondered whether or not the brand would even stage a show in 2025. Internally, there was no question. Adam Selman says it was one of the first things he was…

Maria Grazia Chiuri has been named chief creative officer of Fendi, the house announced today. Chiuri will present her first collection for Autumn/Winter 2026 during Milan Fashion Week next February. The appointment comes six months after her departure from the creative director position at Dior. It also marks a sort of homecoming: Chiuri, who is Roman, worked at Fendi for 10 years as an accessories designer between 1989 and 1999, where she led the development of the house’s signature Baguette bag.“Maria Grazia Chiuri is one of the greatest creative talents in fashion today, and I am delighted that she has…