Author: VOG

Welcome to the Scoop: a weekly email series in which I quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get a little inside scoop every Friday.This week’s guest is Mary Bekhait. Mary is the global CEO of YMU, a talent management agency that lists Simon Cowell, TV presenter Graham Norton, and Chicken Shop Date’s Amelia Dimoldenberg among its clients.During her time at the helm, YMU has transformed from a small UK-focused company (formerly known as the James Grant Group) into…

Sandra Matz, an assistant professor at Columbia Business School, questions whether the courts alone will be enough to make social media companies change their ways, but says high-profile cases could lead to regulatory changes. “Often, it is not actually through the lawsuits, but through policymakers feeling the public pressure,” she tells Vogue. “Autoplay, for example, where the moment that your video stops the next one is already queued up, could be made illegal.”Rethinking influencer marketing strategiesIncreased scrutiny on how social media platforms can harm mental health, and potential changes to algorithms as a result, could reshape how brands approach influencer…

This awards season was a significant one for fashion, marketing the first flurry of splashy red carpet moments since September’s big creative reset. From the Grammys to the Oscars, recently appointed creative directors flexed their design chops with straight-off-the-runway and custom looks for the recently minted brand ambassadors and rising stars with whom they’re keen to align as they establish their brands’ evolving aesthetics.These red carpet appearances offered designers the chance to show the world — not just the fashion community and show attendees — their new direction and make a statement, luxury consultant Robert Burke told Vogue Business ahead…

An additional partnership of intrigue is with furniture and design fair Salone del Mobile. Another debut from Art Basel Miami Beach, the freshly inked three-year partnership will see the Milanese fair curate the furniture for Art Basel’s global Collector’s Lounge.Beyond luxury players, this year’s fair will also feature major activations in partnership with sport and lifestyle names. Running brand Hoka will debut at the fair, presenting its multi-sensory Runners High installation, devised in collaboration with Hong Kong artist Phoebe Hui, while Ray-Ban will launch a lounge area. Elsewhere, Chinese contemporary fashion brand JNBY will design Art Basel’s official uniforms and…

Deeper storytelling drives momentumBeyond the runway, brands are increasingly extending the life — and impact — of their collections through more intentional, long-form storytelling. At Dior, this took shape through an interview with Bella Freud’s Fashion Neurosis, where Jonathan Anderson unpacked the inspirations behind the collection, offering audiences a more layered entry point into the work. His personal channels alone generated $938,000 in EMV, underscoring the growing value of designer-led narrative. Chanel’s store frenzy also brought more in-depth storytelling ahead of its show, from Gabriella Karefa-Johnson sharing group chat exchanges on Substack to creators posting shopping vlogs that captured the…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.If you think you’ve been busy lately, spare a thought for the team over at Paris’s Grand Palais. Just a fortnight after building a luminous solar system beneath the beaux-arts landmark’s glass roof for Matthieu Blazy’s Chanel debut, on Wednesday, its doors will reopen, its halls transformed into one of the commercial art world’s marquee events: Art Basel Paris.

It-Kids is a series in which Vogue Business spotlights the up-and-coming global talent brands need to know, in partnership with Launchmetrics.In luxury’s recent spate of earnings, a hotspot for growth emerged: Latin America. As luxury executives pay more attention to the region, they need to adjust their marketing strategies to reach local consumers.

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.On the closing night of Shanghai Fashion Week, Adidas staged a major fashion show in Old City Hall to celebrate the 20th anniversary of the brand’s Shanghai Creation Centre. From three-stripe, suede reimaginings of traditional Chinese silhouettes like the Tang jacket, to multi-layered performancewear and even three-stripe tailoring and baggy denim. Supermodel He Cong closed the night in a five-metre-long gown marked with the brand’s codes and paired with the new Futurecool X sneakers, all…

Paris-based Spanish designer Arturo Obegero launched his eponymous brand in 2020 and counts Beyoncé, Adele, Lady Gaga and Harry Styles among his clients. But last year, Obegero hit a wall. He had a healthy order book and worldwide stockists, but cash was not flowing. He started to feel like the system was rigged.“The margins we work with as designers become incredibly slim, not to mention all of the advance payments I have to make to my suppliers and ateliers once I receive an order from a retailer,” he says. “Some retailers pay as little as 20 per cent upfront before…

Beyond Cannes, Chanel has partnered with Toronto International Film Festival, Busan International Film Festival and Tribeca Festival in New York City. At the latter, Chanel has partnered on a women’s filmmaker programme, Through Her Lens, since 2015, to provide support and mentorship for emerging filmmakers. Celebrating 10 years in September, the programme included an annual three-day workshop for women and non-binary filmmakers, incorporating mentorship and funding opportunities. Also in partnership with the festival, the house hosts an Artist Awards Program (since 2005), which gifts artworks to filmmakers at the festival; a demonstration of the intersectionality between fashion’s engagement with other…