Author: VOG

All three creators voice consciousness against overconsumption, and not wanting to promote bad habits or unrealistic ideals; however, there are times when, for one reason or another, items do get returned after filming. Returns are a seemingly unavoidable byproduct of the very format that could be tempting, or easy, for others to take advantage of. On the other hand, luxury retailers like Net-a-Porter and TheRealReal often have excessive return policies as a safeguard against “staging” scams and “serial” return behavior.TheRealReal, which is a popular subject of try-on fashion hauls, describes excessive returns on its website as returning 30 or more…

It’s a rare occurrence to be interviewing your former boss, but this is what I found myself doing back in February, a few days ahead of London Fashion Week and in the offices of the British Fashion Council (BFC). Before taking the helm as BFC chief executive in April 2025, Laura Weir served as the executive creative director of Selfridges, where I also worked. And before that, Weir was a journalist and editor — most notably having led the London Evening Standard’s weekly supplement, ES Magazine, between 2015 and 2020.Weir brings that editorial lens to everything she does. At Selfridges, she…

Sciuto felt this full-tilt foray into China was an absolute priority. Margiela only entered the country in earnest in 2019, he says. Though, the brand has since opened 26 stores there, with its market penetration, in the most part, defined by its perfume business. And it is this relative lack of development in China that has driven the decision to focus on the region.Last year, Margiela’s total revenues grew 9%, of which only an (undisclosed) small proportion stemmed from the Chinese market. “This is why, for us, it is still an opportunity. Even if right now, the US, Europe, and…

Industrie Africa, the continent’s leading online multi-brand fashion retailer, is closing down just five years after launch, highlighting the volatility of the current e-commerce model on a regional and global scale.On April 30, the e-commerce platform founded by Tanzanian fashion entrepreneur Nisha Kanabar will transition into Industrie Africa Plus (IA+), an advisory firm that will collaborate with luxury hotels, cultural institutions, and premium retail hubs to showcase fashion from the continent in new physical locations, such as concept stores, retail activations, and pop-ups. For the advisory’s first project, it launched a concept boutique on Bawe Island in Zanzibar, Tanzania, in…

Welcome to the Scoop: a weekly email series in which I quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get a little inside scoop every Friday.This week’s Scoop is a bit of an Easter special, in that my guest is less of a business person and more of an artist — though one can’t really exist without the other nowadays. Matt Starr is a filmmaker, poet and the co-founder of Dream Baby Press, which you might originally know from the Love/Hate…

Shanghai Fashion Week FW26 closed on a symbolic high note with Glenn Martens’ runway show for Maison Margiela, which was a moment that underscored both the designer’s growing resonance in China and the broader transformation underway across the market.This season unfolded against a still-fragile macroeconomic backdrop, yet the mood on the ground felt notably more constructive. Rather than a reactive rebound, Shanghai is entering a phase of consolidation — defined by sharper creative direction, more disciplined buying behavior, and a clearer articulation of local design identity.That shift is also visible in the ecosystem surrounding the shows. A larger cohort of…

In contrast, collaborations that did drive sales, such as those with Dimoldenberg and Irish influencer Olivia Neill, remain rooted in longstanding, organic relationships. This insight has since shaped Peachy Den’s broader influencer strategy. The brand only introduced paid collaborations last year, and even then, selectively. “It has to be someone we already have a real relationship with. Someone who was wearing us before there was ever any conversation about money. From the relationship, we can build and potentially support it with paid activity, so it still feels organic,” she says.Scaling with intentionFor all its cultural momentum, Peachy Den’s growth strategy…

Ballet flats are trending for men. It speaks to a wider shift in footwear.

“Photoshop is an interesting example. If you think about fashion design historically, the process involved people making sketches. From those sketches, samples would be made,” he explains. Designers would produce prototypes, edit them repeatedly, and eventually narrow those iterations down into a final collection. The process was time-intensive and often required multiple physical samples before a final look was approved, he continues.Digital tools gradually altered that workflow. “Then, we moved into a scenario where people began using Photoshop rather than sketches to create looks. That allowed for a much more accurate representation of what the final sample would look like,”…

“This season is about momentum and evolution,” says designer Feng Chen Wang, ahead of her eponymous brand’s 10th-anniversary show at Shanghai Fashion Week (SHFW) Fall/Winter 2026.As China’s fashion market recovers, that momentum is unfolding against a shifting backdrop. The Feng Chen Wang show sits within a broader recalibration: Chinese brands are sharpening both their creative identity and global positioning in response to a more selective market and increased international interest. “Shanghai is our home,” Wang says. “This moment feels like both a culmination and a new beginning.”Feng Chen Wang will celebrate her namesake brand’s 10th-anniversary runway at Shanghai Fashion Week…