Author: FashionUni

What will happen this week anyway? FashionUnited looks ahead to the fashion news of week 48. Below are the main points from the editorial agenda for the period from Monday, November 25 to Sunday, December 1. From creative to strategic: the impact of AI on the fashion industry according to Euromonitor Generative artificial intelligence (Gen AI) has grown from a niche innovation to an indispensable tool in the fashion industry. According to a recent report from Euromonitor International, this technology is changing how brands work creatively and interact with customers. This is causing a major shift in how companies in…

Bas Timmer launches a new brand: One.Of.Xx. Timmer is the founder of the Sheltersuit Foundation, with which he quickly gained fame. Now he explores the world of high fashion, according to a press release. With the Sheltersuit Foundation he distributed high-quality upcycled jackets (which also serve as sleeping bags) to the homeless. The work was noticed by Gabriela Hearst, at the time creative director of French fashion house Chloé. Shortly afterwards, Sheltersuit and Chloé released a joint collection of backpacks and jackets. In 2022, he debuted at Paris Fashion Week with a collection under the name of Sheltersuit Label.” Now…

Despite the impact of the fashion industry on people and the environment, we continue to buy affordable, trendy clothing from fast fashion brands and retail giants. How come? The idea for this article comes from a recent article by De Correspondent: ‘The successful Bob campaign shows: don’t tell people what to do’ (tip!). The core of the story is that if you want to bring about behavioral change, it is better to focus on removing obstacles in the environment than on changing the person himself. People have known for a long time that driving under the influence of alcohol was…

Bargain holidays Black Friday and Cyber ​​Monday are coming again. This year they fall on November 29 and December 2. Although the popularity has been growing in the Netherlands for years, a survey by ABN Amro now shows that half of respondents believe that the shopping days lead to unnecessary overconsumption. Not only does this group see it as unnecessary overconsumption, they also see Black Friday and Cyber ​​Monday as having a negative impact on the environment and society. The head and the heart sometimes say something different, because four in ten from this group indicate that they will buy…

“There are already enough garments in the world to clothe the next six generations,” Zero Waste Europe declared on November 14. Faced with the environmental and social impact of fast fashion, European cities are setting up innovative local initiatives to reduce textile waste and promote more sustainable consumption patterns. A new report from Zero Waste Europe, entitled “Cities and Consumption: Local Solutions to Reduce Textile Waste and Combat Fast Fashion,” reveals that despite the lack of strong government guidelines, European cities are taking the initiative to adopt fast fashion tackled at local level. This report highlights concrete examples where municipalities…

Positive fashion news deserves extra attention. That is why FashionUnited highlights a number of noteworthy messages every two weeks. Today Wuka, Malatan and the Mucovereniging deserve a podium. Wuka tackles transition issues with sleepwear Wuka launches a nightwear collection that should reduce the symptoms of menopause. The brand that focuses on periodic care and innovations in the field of female health designed nightwear that helps cool the body during hot flashes and night sweats. Wuka uses the Wuka Freshtech Technology, which helps lower body temperature by 2.5 degrees. It has been scientifically proven that this technology cools the body and…

The International Woolmark Prize in 2025 will have a predominantly Belgian and Dutch flavor. The finalists include two Belgian fashion brands and one Dutch one, according to the list of nominees. Dutch designer Duran Lantink is one of the finalists. From Belgium, the designers behind the Belgian brand Ester Manas (Ester Manas and Balthazar Delepierre) are his finalists, together with fellow countryman Meryll Rogge. A total of eight emerging brands are competing for the International Woolmark Prize. International Woolmark Prize 2025: Duran Lantink, Meryll Rogge and Ester Manas among finalists Duran Lantink has been nominated many times for international fashion…

Dutch fashion brand YOEK is launching an innovative rebrand to position itself as a brand for all women, leaving behind the limitations of the ‘plus-size’ designation. With a vision focused on inclusivity across a wide range of sizes, the brand targets a broader audience through a modern visual identity, inspiring brand ambassadors and innovative capsule collections. As part of this change, YOEK is introducing a storytelling approach and a renewed product offering, with which it aims to connect personally with each customer. The rebranding, along with a new website, will officially launch on November 18. A new brand identity with…

It’s party time! The holidays are just around the corner, and that means one thing: shine! At LolaLiza you will find an extensive collection of party fashion and gift inspiration this fall, designed to celebrate every moment in style. Whether you’re looking for the perfect party look, a cozy knitwear essential for cold days, or the ultimate gift for a loved one—LolaLiza has it all. Shine at every party This season is all about maximalism. LolaLiza translates this trend into a sparkling party collection: sequins, transparent fabrics, burgundy and leopard prints make every outfit a showstopper. Choose an elegant all-black…

Karl Lagerfeld Jeans has joined forces with Amsterdam-based design duo Atelier Reservé for an exclusive capsule collection. The collection combines the classic style of Karl Lagerfeld Jeans with the sustainable design principles of Atelier Reservé, which specializes in creating fashion from recycled and deadstock materials. Summary Karl Lagerfeld Jeans and Atelier Reservé launch an exclusive, sustainable capsule collection. The fourteen gender-neutral items, made from recycled materials, are available in Madrid, online and via Zalando. This collaboration illustrates the growing trend of sustainable partnerships between established and niche fashion brands. The capsule collection consists of fourteen gender-neutral pieces, including utility jacket,…