Author: FashionUni

Young adults in Germany experience fashion as a balancing act between individuality and public judgement. This is evident from a representative survey by H&M, conducted by opinion research institute Civey in early 2026 among a thousand German citizens between the ages of eighteen and 35. The results paint an ambivalent picture of contemporary fashion consumption: although 91 percent of respondents indicate that they can freely express their personal style, 54 percent simultaneously feel judged by their clothing. For the industry, the research underlines the growing importance of fashion as a means of communication in an increasingly digital public sphere. Clothing…

On Thursday, June 18, the Central Market Hall in Amsterdam will transform into a catwalk for a new generation of fashion talent. Graduating Fashion & Design students present collections that challenge conventions and reflect on contemporary society. They investigate the changing role of fashion in a rapidly changing world. Buy your tickets here Credits: AMFI Fashion & Design graduation show January 2026, by Sanne Peper The AMFI Fashion & Design graduation show 2026 brings together a new generation of designers. They use fashion as a means to express personal stories, social issues and cultural tensions. The collections continually highlight themes…

E-commerce giant Asos is launching a new shopping app in ChatGPT. The app combines conversational AI, fashion inspiration and shoppable video content for customers in the UK and US. Asos Stylist, developed in collaboration with video commerce platform Bambuser, allows users to search for products, view trends and receive styling advice directly via ChatGPT. The purchase is then completed on Asos’ e-commerce platform. According to the e-tailer, the platform uses Bambuser’s Intelligence Layer technology to convert Asos’ product catalog and video library into machine-readable data. Language models can process this data in real time. The experience includes video content, livestream…

In Roubaix, a new school, the École de la Réparation, is contributing to the revival of traditional expertise in clothing repair. The school responds to the growing demand for fashion education focused on sustainability. Based in the former textile capital of France, the initiative focuses on teaching repair, retouching and restoration techniques for clothing. It is part of a broader movement to extend the life cycle of products and reduce textile waste. According to the school’s website, this program reflects an overall shift in fashion education toward circular design practices and practical sustainability training. The return of repair skills in…

The explosive price increase of official 2026 World Cup shirts drives supporters to counterfeit, which fuels criminal networks.

The Fabricant has announced the winners of Design Forward 2026, an international competition for emerging designers in the fashion industry working with AI design tools. The 2026 edition was the first edition of the competition. An international jury selected ten winners from a selection of fifteen finalists. The first prize went to Reborn Myths by Tiia Jaakkola from Kolding School of Design in Denmark. The collection combines post-consumer denim waste with Finnish folklore and contemporary streetwear. Second place went to Invisible Architecture by Akriti Awatwani of Instituto Marangoni in Italy. Andre Fonseca Vieira from the University of Lisbon finished third…

British fashion and lifestyle label JW Anderson from designer Jonathan Anderson unveils its first collaboration with Diadora, the historic Italian sports and footwear brand. The collaboration focuses on Diadora’s ‘Equipe’ trainer, a 1975 model originally designed for professional runners. Anderson reimagines this archive model in four colorways. Campaign JW Anderson x Diadora Image: JW Anderson The unisex trainers with a slim silhouette have colored suede panels, a dovetail toe and a continuous sole at the heel. They come in four striking colours: Green Night, Navy Peony, Empire Red and Princess Blue. Each trainer also features JW Anderson branded hardware and…

The organization of Milan Fashion Week invites fashion brands to avoid fur in their shows. This turning point follows long discussions with NGOs. Milano Fashion Week’s new “guidelines” voluntarily invite brands not to present “clothing, accessories or other items containing fur” at their shows, the Camera Nazionale della Moda Italiana (CNMI) said in a statement. Milan is carefully following in the footsteps of the fashion weeks of London and New York, which decided to ban fur a few years ago. At the same time, Italy has banned the farming of animals for their fur since 2022, as have France since…

While much of Hollywood heads to the French Riviera for the Cannes Film Festival, Jonathan Anderson brings a piece of France to Los Angeles. On Wednesday evening he will present his first Cruise collection for Dior. The presentation will take place in the halls of LACMA’s newly opened David Geffen Galleries, where Anderson naturally draws inspiration from the location. The ties between Dior and Hollywood are deeper than those of most fashion houses, a fact of which Anderson is aware. He’s strengthening his own relationship with Tinseltown favorites, many of whom are showing their support despite the French Riviera film…

The Dutch e-tailer Wehkamp launches color advice. The company has a new application that uses artificial intelligence (AI) to provide consumers with personal color advice. The tool, developed in collaboration with Amsterdam-based AI studio Vibeday, allows users to discover their ideal color palette via a direct message on Instagram. The technology is integrated into the retailer’s Instagram environment. Users can participate by sending the word ‘colour’ via the chat function (DMs). After sending a selfie, the AI ​​technology analyzes the consumer’s skin undertone, eye color and hair color. The system generates a digital profile within a few seconds. This profile…