Christelle Kocher lanceert samenwerking met Levi’s tijdens Paris Haute Couture Week

The American denim brand Levi’s is launching a collaboration with Christelle Kocher, artistic director of Maison Lemarié, during Paris Haute Couture Week. The collection shows ‘a radical reinterpretation of denim’.

The ten-piece collection reinterprets American denim through “the lens of French couture savoir-faire,” Levi’s said in the press release. The inspiration comes from Kocher’s ‘couture-à-porter’ philosophy.

The collection has been completely developed with denim as the core material. The basis is an exploration of textile manipulation and handcraft, pushing the boundaries of denim through featherwork, hand embroidery, pleated draperies, floral constructions and sculptural fabric treatments.

As a result, Kocher transforms Levi’s signature styles, such as the 501 jeans and the Type II jacket, into “very refined coutur pieces.” These feature feather finishes, embroidery and sculptural details. The collection also includes sophisticated silhouettes, from draped black denim dresses to statement headpieces.

Levi’s debuts at Paris Haute Couture Week with Christelle Kocher

The capsule creates a dialogue between everyday denim and couture. The collection features complex pleated work, feather and floral constructions, delicate lace applications, resin-coated denim fragments and leather embroidery.

Highlights include a dress made entirely of feathers, paired with a matching cape. This cape combines denim, lace and resin to create “richly textured surfaces inspired by fish scales.” Other pieces feature layered pleated denim shapes that form abstract floral bustiers. Couture embroidery transforms classic tops, shirts and loose denim pieces into luxurious eveningwear.

Commenting on the collaboration, Kocher said: “It was a privilege to bring these two teams together and see this collection come to life. This capsule reflects my life between the United States and France, two countries that fuel my creative energy.”

Mathilde Vaucheret, vice president of marketing and brand experience Europe at Levi’s, added: “Bringing Levi’s to Paris Haute Couture for the first time is an important moment for us. With more than a century of history behind the brand, partnering with Christelle Kocher felt like a natural step. She brings a distinctly Parisian perspective with a modern twist that complements our denim heritage.”

“Her ‘Couture-à-Porter’ vision is the perfect way to take denim craftsmanship to the next level. With this collaboration, we continue to bring our iconic brand to new cultural spaces in Europe.”