Author: FashionUni

In the dynamic landscape of social media there is one luxury fashion house that not only participates in the conversation, but also actively leads. Loewe, the Spanish luxury house founded in 1846 and known for its beautiful leather goods and innovative Prêt-à-Porter, dives full and creates content that deeply resonates with a diverse digital audience. While many established brands carefully explore the fast world of short videos, Loewe knows how to captivate the audience with his tailor -made approach on Tiktok. This sets the brand a new standard for the involvement of luxury brands. The secret of Loewe’s Tiktok-Dominance lies…

The Paris Fashion Week Men’s Spring/Summer 2026, which took place from 24 to 29 June, felt optimistic and at the same time was ‘both contemporary and human’, said Simon Longland, purchasing director Fashion at the British luxury Harrods Luxury Department Store. “There was a rare sense of coherence in Paris – designers this season unusually like their vision, with common themes that emerged in collections without ever feeling distracted,” Longland stated in a statement. “What struck me the most was optimism. We saw collections rooted in beauty, certainly, but also based on real clothing, designed for real life – pieces…

In May Bever opened the doors of her brand new office in Pijnacker. Immediately upon arrival, the building exudes the outdoor feeling that the brand is known for. With an entrance surrounded by trees and a centrally located sewing workshop, the link with the outdoor living is clearly felt. Credits: Bever Working at Bever will have a new dimension here: in addition to regular workplaces, there are inspiring alternatives such as the roof terrace, the balustrades and the garden. There are also various meeting rooms, calling cells and a spacious work café with barista coffee for an extra energy boost.…

Decathlon is working with Rheon Labs on the development of sportswear from the next generation with the help of advanced material science, so that …

From biobased elastane to stricter legislation against Ultra Fast Fashion: in June 2025, numerous steps were taken again towards a more sustainable fashion industry. FashionUnited lists nine striking initiatives and developments. Freitag launches rental service ‘Freitag Rent’ Bag brand Freitag introduced its own rental service in June under the name ‘Freitag Rent’. Through this platform, customers can rent a bag for a short period, for example for travel. With this step, Freitag wants to reduce consumption and stimulate circularity. Fashion for Good investigates scaling up innovative materials with altmat Innovation platform Fashion for Good started a collaboration with Altmat, a…

The British brand Superdry chose the Pitti Uomo in Florence as a stage for the presentation of the Spring/Summer 2026 collection. The label, founded in 2003, returned to the Tuscan capital with a new course, in which quality, preppy style, sustainability, British tailor art and a love for nature and coastal and rural scenes come together. The stand on the Fortezza da Basso was reminiscent of a holiday home in the Hamptons: elegant and casual at the same time. FashionUnited spoke with founder and CEO Julian Dunkerton about the renewed strategy, the business objectives and the most important elements of…

PARIS – The Belgian designer Julian Klausner presented his first men’s collection for Dries van Noten on Thursday during Paris Fashion Week. The spring/summer 2026 collection is a daring reinterpretation of classic men’s clothing. The Spanish Camperlab, the experimental branch of shoe brand Camper, also debuted in Paris with a presentation of their streetwear collection. “I wanted to take classic items of clothing and basic designs from the traditional men’s wardrobe as a starting point,” Klausner said after the show, which was praised by the audience. ‘I thought about the difference between formal and casual: when is clothing formal and…

Jonathan Anderson entered the Dior stage on Friday with the most difficult task in luxury fashion: breathing new life into a powerhouse of 9.5 billion euros, the growth of which starts to slow down. The identity of the man’s fashion of the brand has faded since the Hedi Slimane era at the start of the Millennium. Forty-year-old Northern Irish is not a beginner. LVMH took a minority stake in his label JW Anderson in 2013 and at the same time installed him at Loewe, where he developed the once -sleeping Spanish brand into a cult company (and created the puzzle…

With Vingino, true style is timeless, regardless of age. Inspired by Italian craftsmanship and more than twenty years of experience, the brand designs high -quality items that children can bear full of confidence every day. Vingino proudly presents De Never Out of Stock (Noos) collection: a selection of essential styles that are always in stock. From iconic denim to cool tops, statement T-shirts, comfortable sweaters, soft underwear and sustainable rainwear, these wardrobe assistials are designed to live in, to respond and to pass on. Each item of clothing is made of high -quality materials, which guarantees both style and sustainability.…

The Italian luxury fashion house Roberto Cavalli presents a Limited-Edition Swimwear Collection in collaboration with the American Shapewearm brand Skims. The Roberto Cavalli Skims collection, which will be launched on 27 June, combines the lively colors and exotic prints of the renowned Italian fashion house with the characteristic swimwear, chiffon shawls and accessories from skims. The collection is inspired by the “European summer”. The Retro Swimwear Collection is built around three archive prints from Cavalli: the Fagianella, Light Zebra and Tiger Face. These prints have been redesigned on bathing suits, bikinis, bodysuits, headscarves and even a close -fitting dress from…