Author: VOG

Everlane was once part of a group of retailers that claimed to do things differently — cut out the middlemen by selling only direct to consumer, getting rid of markups. Part of the model meant cutting the role of celebrity brand ambassadors: the expensive deals only ate into margins, and top-quality, best-price clothing didn’t need a celebrity frontman to sell the goods anyway. The products would simply speak for themselves.That era’s over. For proof, look to Everlane’s new ambassador: Icelandic singer Laufey, who is the face of the brand’s autumn collection. The decision to sign its first celebrity ambassador came…

At 9 am what is effectively three days of mourning for Mr. Armani in Milan was underway: we started to move. There were, in fact, two queues: members of the public wishing to pay their respects approached from one side, while hundreds of Armani employees were rightfully fast-tracked from the other.Those queues converged at the door of the Armani/Teatro. We snaked up the corridor, which was flooded with sunshine. As corridor expanded into atrium, some well-wishers added to the already considerable landscape of floral tributes laid out to our left, while others wrote messages in the six black-bound books of…

What’s Giorgio Armani’s legacy? He revolutionised menswear and the women’s wardrobe and shaped the tastes of two generations. On the red carpet, he dressed Hollywood’s most famous faces and cemented the link between fashion and cinema in a way few designers had before. Long before it became the standard for luxury fashion houses to brand into lifestyle, Armani was already creating a universe of his own, extending his aesthetic into homeware, hotels and restaurants. And throughout all that, as a business leader, his ability to retain independence for decades is an achievement many of today’s designers aspire to.Armani held 99.9…

Alongside her brand, Bell runs a brand consultancy for other local brands, including Adanola and The Couture Club. She feels the Manchester talent pool is changing, reflecting the city’s growing fashion chops. “The influx of CVs coming from London is crazy today. And talent is willing to make the move to Manchester,” she says. “Before, not many people knew the likes of Adanola or Represent are Manchester brands. Now [Manchester founders] are putting ourselves on the map a little bit.”While Manchester is increasingly attracting fashion talent, right now it still skews towards e-commerce and sportswear/casual fashion, because of the fast…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.Glenn Martens (for Diesel and Maison Margiela), Jonathan Anderson (for Dior and JW Anderson), Martine Rose, Miuccia Prada (for Miu Miu), Rick Owens and Willy Chavarria have been nominated for Designer of the Year at the 2025 Fashion Awards, the British Fashion Council (BFC) announced on Thursday.The award recognises British or international designers who have made an impact on the industry. Anderson was named the winner last year for the second year in a row.The…

When he was about 18, Silvio Campara watched an episode of MTV’s Stylissimo dedicated to David LaChapelle, in which the surrealist photographer shoots Alexander McQueen and his long-time collaborator Isabella Blow. In one of the most famous images from the shoot, an original print of which currently resides in the Golden Goose CEO’s office, the pair stand in front of a burning castle. As McQueen explains in the interview, “the castle is the establishment and I burned down the establishment.”It’s what Campara also set out to do — in his way. “I think before starting on a path, you have…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.This article first appeared on Vogue.Chloe Malle is head of editorial content for American Vogue, effective immediately. In this new position, Malle, who is currently the editor of Vogue.com and co-host of The Run-Through, Vogue’s weekly fashion and culture podcast, will lead the creative and editorial direction of the title and join Vogue’s 10 existing heads of editorial content around the world, reporting to Anna Wintour.“Fashion and media are both evolving at breakneck speed, and…

Cult fashion label All-In, beloved of editors and celebrities alike, is undergoing a rebrand. Starting today, it will be known as August Barron, reflecting the names of founders Bror August Vestbø and Benjamin Barron, and following the more traditional luxury format of eponymous brands.“For a while, it felt like All-In existed on the periphery of fashion. Now, we want to be seen as a more traditional fashion brand [because] it feels like we are quite involved in the actual fashion industry,” Barron says, speaking over Zoom from their studio in Paris. “The structure of our project isn’t changing, we’re still…

Men’s tennis is ready to take fashion seriously.The NBA and the NFL have turned pre-game tunnel walks into runway shows and have collaborated with buzzy brands ranging from Louis Vuitton to Skims, increasing revenue and strengthening players’ brands in the process. Now, the ATP Tour wants in.

In 2015, childhood friends Christian Luiten and Curtis Penning set up a blog inspired by their love of contemporary art, which they had discovered through rap music. The pair had grown up in a small Dutch city without access to galleries and museums, and were looking for a way to connect with fellow culture fans. The blog featured album covers, rap lyrics and cool contemporary art. Named Avant Arte, it grew into a platform for discovering artists, attracting a community of over 3.5 million people across more than 100 countries.Today, Avant Arte is considered one of the art market’s most…