Author: VOG

The words and terms to know to stay ahead in the fashion and beauty industries.

Beyond exploring new formats, deciding not to show every season also allows young designers to focus on building different areas of their business. Take Chopova Lowena, which has been showing once a year for the past three years, and launched its new fragrance line last month, or Ahluwalia, who has this season partnered with Pandora to create six designs that can be engraved on the brand’s jewellery in-store.For Karoline Vitto, working out a production strategy has been a key focus for autumn/winter 2025. “I took on a big task last year, which was moving our production to Brazil, where I…

The shows play a role in customer acquisition, too, she says. “These days, shows are all over Instagram, fashion shows aren’t gatekept by the industry [anymore]. Our direct-to-consumer contingent has definitely grown over the past few years,” says Jewsbury. Wholesale still makes up the majority of sales (60 per cent) and the brand has around 100 stockists worldwide including Dover Street Market, Net-a-Porter, Ssense, Bergdorf Goodman and 10 Corso Como Seoul. Its key markets are the UK, the US, Asia-Pacific (particularly Japan, South Korea and Australia), France, Germany and the UAE.Part of what draws customers to Completedworks is that it…

Inside Agent Provocateur’s North London studio, before creative director Sarah Shotton and CEO Ben Banks arrive, I make my way through the rails of lingerie. There’s a rainbow of bustiers, corsets, suspenders and stockings, covered in sequins, lace and leather. Some styles are reserved for the brave, with pretty severe, plentiful elastic across the body like a trellis. Some are more demure, albeit in shades of red or teal. To me, it all feels classic Agent Provocateur, the disruptive luxury lingerie label that burst onto the underwear market in the ’90s and added some sex appeal and costume to affluent…

This is key for a brand that recognised the potential for sports-fashion tie-ups, which exploded last year. In 2024, the shapewear brand became the official underwear partner for the NBA, WNBA and USA Basketball and partnered with Team USA for the Olympics. Even before last year’s spike, Skims dressed the team in Tokyo (2020) and Beijing (2022). In December, Skims launched a skiwear collaboration with the North Face, which generated $5.4 million in media impact value (MIV) in the first 48 hours, according to Launchmetrics.The Nike deal solidifies Skims’s sports ambitions, says Dan Hastings-Narayanin, deputy editor at strategic foresight agency…

Fashion’s constant creative director turnover is giving us all whiplash. It seems like there’s a new creative director being hired every week, with four appointments and six exits announced in the past three months alone.This constant changing of the guard is exciting, but also exhausting. And the elephant in the room is still the lack of diversity among new appointments. Across the nine debuts lined up so far for 2025, three are from female designers (Veronica Leoni at Calvin Klein, Sarah Burton at Givenchy and Louise Trotter at Bottega Veneta), and one from a person of colour (Haider Ackermann, who…

As China ushers in the Year of the Snake, the country’s consumer landscape is evolving.During the eight-day Chinese New Year Golden Week (10 to 17 February), domestic tourism spending hit RMB 677 billion ($95 billion), up 7 per cent from last year, according to the Ministry of Culture and Tourism. But beyond these figures lies a notable shift — travellers are increasingly favouring historical museums and small towns with rich cultural heritage, reflecting a growing consumer interest in traditional cultural experiences.

One problem with filling the vacuum by breaking stories ahead of time — maybe when you’re assured by a trusted source that a designer is interviewing for a position, or in contract talks but hasn’t yet signed — is that plans go awry. Houses change their minds at the last minute, and so do designers. I still feel grimy after last year hassling the office of a house I was absolutely sure had signed a big-name designer, but which turned out to have shut down negotiations close to the point of agreement over a non-negotiable sticking point. Shamefully, I had…

Over the last few months, we’ve seen Loewe’s creative director Jonathan Anderson choosing between his favourite viral moments, and its artisan Idoia Cuesta constructing a classic Puzzle bag; Fenty Beauty’s IT team getting quizzed on their makeup knowledge; Marc Jacobs showcasing his The Wizard of Oz collab, while clacking his signature XL nails; and Ganni’s marketing team fighting on office chairs over its New Balance collaboration. Every level of a company is now part of the content machine — and audiences can’t seem to get enough.UK-based editorial platform and marketplace SheerLuxe was an early proponent. Launched in 2007, the publication…

Maybe it was the snowstorm, maybe it was the American political situation, or maybe it was the absence of some of the city’s most popular names, but New York Fashion Week came in for some sharp critiques this season. It “limped” along. It was plagued by “sameyness.” It was “mostly ho-hum.” But was it, really? Michael Kors, for his part, has had enough of the city’s inferiority complex. “This is New York,” he said. “Why would you chase Europe? I don’t even mean the runways. I mean the streets. Everywhere you go in the world, people want a sense of…