Author: VOG

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Ganni has long been Copenhagen Fashion Week’s flagship brand. But after two seasons off showing in the Danish capital, Ganni is making the move to Paris Fashion Week for Spring/Summer 2025, with a show on Tuesday 24 September. And it’s not a one-off.“Ganni has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale,” said Ganni CEO Laura Du Rusquec in a statement. Du Rusquec, who was previously…

“Labels like Fubu, Billionaire Boys Club and Icecream did a lot of branding in that kind of way,” says Rob Nowill, fashion editor and former content director at Mr Porter. “Then, you had Evisu doing huge branding across the rear of denim and sweatpants.”The resurgence of this Y2K design staple arguably owes as much to one contemporary brand as it does to labels from the golden age of streetwear. Besides a brief renaissance via Pyrex and Hood By Air in the early 2010s, the groin graphic lay relatively dormant for a couple of decades. “Until Corteiz revived it, reintroducing it…

However, as we navigate economic and political uncertainties consumers are shifting their behaviour, Panzoni says. “The focus is moving away from these abstract, symbolic purchases to garments with clear, functional value propositions. In this climate, consumers are prioritising practicality and reliability in their fashion choices, seeking clothing that offers tangible benefits and straightforward utility,” she continues. “Clothes that simply want to be clothes are in.”Danielle Windsor, founder of London-based label Yaitte, believes that this shift is also driven by increasing sustainability efforts. “The temperature of the industry reflects a complete shift in thinking, exposing the damaging effects of over-consumption and…

This article on Miu Miu is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Miu Miu’s star continues to accelerate with H1 sales up 93 per cent year-on-year at a time when the luxury industry is going through a rough patch. It may not be a megabrand (although it’s on its way to reaching €1 billion in annual sales, reporting €530 million in the first half) but such…

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Soon after graduating from medical school, Eunice Zhang began buying jade jewellery worth 10s of thousands of yuan. She earned a professional qualification as a gemologist and a jade appraiser, and in 2019, she founded her brand and opened two accounts on Xiaohongshu, where she hosted live broadcasts selling jade jewellery.

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Chemena Kamali, John Galliano, Jonathan Anderson (for JW Anderson and Loewe), Miuccia Prada (for Miu Miu), Pieter Mulier and Rick Owens have been nominated for Designer of the Year at the 2024 Fashion Awards, the British Fashion Council (BFC) announced on Tuesday.The award recognises British or international designers whose collections have made a notable impact on the industry, “defining the shape of global fashion”, according to the BFC. Last year, Anderson was named Designer of the Year.The Fashion Awards — founded in 1989…

This is Connecting the Dots, a series in which writer José Criales-Unzueta looks at how fashion, pop culture, the internet and society are all interconnected.“I wonder what fashion she’ll be serving this week,” read a message in my Instagram inbox ahead of the Democratic National Convention (DNC) happening this week in Chicago, where Vice President Kamala Harris is set to accept the party’s nomination for president.My reply: “Well, she’s not a pop star!”As things go in the United States, most things eventually become entertainment. Sports, music, film, politics. Fashion is inextricably linked to each of these tenets of culture, seldom…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.This summer, pop girls returned to the main stage.It follows last year’s ‘big pop’ moment, says Kirsty Hathaway, executive creative director at creative agency Joan London. “Last summer was predicted to be an economic nightmare. But along came Taylor [Swift], Beyoncé and Barbie,” she says. “Not only did these women create communities, they poured more than $1 billion back into the global economy and prospered brands and businesses around the world.”Now, a new class of pop darlings, from Chappell Roan to Sabrina Carpenter, offer…

In May, Carpenter starred in Marc Jacobs’s ‘The Sack Bag’ campaign, alongside models Gabbriette, Irina Shayk and Anok Yai, as well as star of the summer Charli XCX. Carpenter received 13 per cent more likes on average than any of the other figures in the campaign, according to data analytics account @databutmakeitfashion.Carpenter holds particular resonance with Gen Z consumers thanks to her tongue-in-cheek humour. From her lyrically playful and provocative outros, to debut single ‘Nonsense’ (customised to each location she is performing in), to catchy one-liners in ‘Espresso’ and ‘Please Please Please’, Carpenter’s music has helped her create a compelling…

Prada eyewear, which is produced under licence by the Luxottica Group, has been another standout. In July, there were 3,755 posts tagged with #pradaeyewear on TikTok, where users shared unboxing and styling videos; marking the first time an eyewear-related hashtag has appeared on the Vogue Business TikTok Trend Tracker. Celebrity co-signs from Pete Davidson, Travis Barker and Lily Allen, as well as viral campaigns fronted by Jake Gyllenhaal and Hunter Schafer, also helped drive demand. As a result, Prada eyewear’s global brand shares increased by 8 per cent this year to $300 million, representing 3 per cent of the total…