Author: VOG

This article on sportswear brands and Gen Z is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Sportswear brands have achieved what many in the fashion world can’t manage: unwavering loyalty from Gen Z consumers.

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Bally finally has a new owner. JAB, the investment vehicle of Germany’s billionaire Reimann family, has sold the 173-year-old Swiss brand to US-based investment firm Regent, whose portfolio includes Club Monaco, Escada and La Senza.The acquisition comes six years after JAB inked a deal to offload Bally to Chinese conglomerate Shandong Ruyi, which later fell through. JAB has owned the luxury footwear, fashion and accessories brand since 2008 (it is also the controlling shareholder of beauty firm Coty, among other companies).“Bally is one…

For Ssense’s Yotka, this is the easy part. “Pairing pictures with text is the oldest formula in the book — literally — when it comes to storytelling,” she says. “It’s just about finding the right look or product for the turn of phrase. We don’t overthink it: keep it simple, legible and obvious.”The fine line between cultural relevance and cringeBrands that have a grasp on ephemeral marketing should get on board, Makoni says. “If you are an ephemeral brand by nature, you can take advantage of things for a quick second and it will seem like you’re in touch and…

If last week’s viral drop is anything to go by, it works. After the first 3,000 editions of the $40 Realtree camo hat sold out within 30 minutes (right after Minnesota governor Tim Walz was announced as Harris’s 2024 running mate), the Harris-Walz campaign — and American supplier Unionwear — got to work, selling over 25,000 hats on the first day. As of 8 August, the campaign had produced just over 47,000 Harris-Walz camo hats totaling $1,878,524, the campaign told Teen Vogue.It’s filling a long-nascent gap, says Holmes. “For so long, Republicans have had this very clear, visual symbol. That…

When Moffitt was 22, she met Gernreich, who hired her to be a model for his junior line. “He was using big-boned country-club types, and thought I was too young for his clothes,” she explained, but the two became friends and Moffitt became an integral part of Gernreich’s creative process. “He once said to me, ‘You inspire me when I don’t want to be inspired,’” she told WWD in 2016. Moffitt’s husband soon joined their creative cocoon, and in 1964 they shook the world with a simple black and white photograph of Gernreich’s famous “monokini,” a maillot that exposed the…

Several WNBA athletes have entered the luxury sphere this year after long going overlooked. Take Cameron Brink, for instance: as she was drafted to the Los Angeles Sparks in spring, the Stanford graduate wore a two-tone Balmain gown styled by Mary Gonsalves Kinney, who began working with Brink while she was still playing at collegiate level. “She didn’t have the sort of name recognition she clearly has now,” Kinney says, explaining that in the early days of their partnership, Brink did not consider her potential in the world of fashion.Initially, getting brands to work with Brink took persuasion while leveraging…

Adidas hosted a community event Ground Paris in the city’s Les Halles district, featuring public-facing BMX, skate and 3×3 basketball events that were open for the public to participate. “By engaging with these sports and the local community, we’re not just showing them the brand and exciting them about Adidas, but showing them the possibilities of sport,” says Kerryn Foster, VP and general manager of specialist sports at Adidas. “We’re particularly focused on sports like skate and BMX that are new to the Olympics, to make sure that we can showcase them not just at elite level, but also showcase…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Today at Copenhagen Fashion Week, Remain Birger Christensen will present its second show since its reboot under creative director Martin Asbjørn, the beloved Copenhagen designer who shuttered his eponymous label in 2022.Last season’s start was strong, with the label picking up 15 new retailers off of Asbjørn’s debut collection. Today’s show will cement the new vision for Remain, which owner Birger Christensen Collective is now hoping to scale, following the success of its partywear label Rotate. With the absence of major Scandi label…

Before its hiatus, (Di)vision was stocked at retailers like LN-CC and Ssense, but is now 100 per cent DTC, and the collection of upcycled hoodies, jorts, sports-inspired jackets and more was made available immediately post-show on the brand’s website. “The last few years have been tough for everyone, including me. So I decided to make a collection for the community,” says founder Wick. In practice, this meant producing upcycled, conceptual pieces that would never work for wholesale, like garments made from kids toys and cut-up The North Face jackets, alongside the brand’s signature wearable logo hoodies and bombers.“Working in wholesale…

Luxury fashion brands have chucked on their slippers and settled down to snooze, too. Liberty London collaborated on a now-sought-after pyjama link-up with workwear favourite Carhart in 2022. That same year, French luxury label Jacquemus turned to Tekla for a collaboration on a range of bedspreads and sleepwear. And more recently, the Danish label released a range of premium blankets inspired by modernist architect Le Corbusier — at a luxury-leaning £600-plus price point.At the higher end of the scale are newer brands such as Antwerp-based mother-and-daughter duo Bernadette. Launched in 2018, Bernadette stock fine-silk floral bedtime fits for close to…