Author: VOG

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.The door to Willy Chavarria’s studio is plastered with a greeting: “GOOD MORNING”, reads a sticker slapped to the big, grey door that opens up to the industrial Greenpoint, Brooklyn studio. The red and black sticker is accompanied by other adhesives: a logo and a branded photograph of one of Chavarria’s models. On Wednesday, there was another more timely notice: “WILLY CHAVARRIA / SS2025 / CASTING”, an A4 sheet of paper read.It was two days before the brand’s New York Fashion Week show,…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.“I feel calm. It’s my new thing,” declares Area designer and co-founder Piotrek Panszczyk, speaking from a showroom visit earlier this week. He and the label’s CEO and co-founder Beckett Fogg were busy casting their upcoming New York Fashion Week show, which will officially kick off the Spring/Summer 2025 calendar this afternoon.It’s a momentous season for the New York-based cult label: Area is celebrating its 10th anniversary, having launched its first collection in 2014, and is opening the official NYFW calendar, an honour…

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Fashion is never standing still. Behind the scenes of what’s considered the current status quo, founders, designers, freethinkers and visionaries are plotting what’s next. And with each new entrant, the industry grows, shifts and repositions itself to better serve the customers coming next. These innovators are the ones who see a different way forward for fashion and…

It’s a sign that the toe dip into wholesale was a success. It came as a surprise when the brand launched at Bergdorf, after Philo had hinted in an interview with The New York Times that she wanted to open “some sort” of physical space. Many took this to mean a brand store (though Philo didn’t specify). The launch into — and double down on — wholesale reflects the difficulty of DTC-only — particularly given the brand’s high price points. “If you’re going to spend $10,000 on a piece, you want to see it, feel it, touch it, try it on,” Gary Wassner,…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Just back from summer break, and the C-suite merry-go-round has already resumed. Christian Dior Couture has appointed Benedetta Petruzzo, CEO of Miu Miu, as managing director. She will take up the role on 15 October, reporting to Delphine Arnault, chairman and chief executive officer of Dior.“I am convinced that Benedetta’s talent and leadership will be major assets in the continued development of Dior’s activities and its international influence,” Arnault said in a statement.Petruzzo will succeed Charles Delapalme, who joined Dior in 2018 and…

Having an ear to the streets mirrors his predecessor, the late Virgil Abloh (also the founder of Off-White), says Rhianne Sinclair-Phillips, founder and creative strategy director of FRM Creative. “Pharrell comes from music. He’s a musician and a producer, so he knows and understands how sound can translate globally,” adds Sinclair-Phillips. “It’s smart of Louis Vuitton to say: this is what’s new, what’s hot, and we’re going to make sure they have a presence at our show.”There is an opportunity for luxury brands to become early adopters and grow with these emerging artists, experts say. “If the return on investment…

This article first appeared on Vogue. Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.It’s been a very sporty summer, and it isn’t over yet. The 2024 Paralympics Games kicked off today in Paris with an outstanding opening ceremony staged on the Place de la Concorde and the Champs-Élysées.While the inaugural event at the Olympics involved Lady Gaga, Celine Dion, and lots of Christian Dior, emerging talent took the spotlight at the Paralympics. It was around four months ago that the Paris-based designer Louis-Gabriel Nouchi received a call from Daphné Bürki,…

Chopard’s tie-up marks another major campaign for Hadid, who, after taking some time off for health reasons, has this year grabbed headlines as the new face of Saint Laurent and later for Adidas (this campaign was withdrawn amid controversy).For Chopard, the choice of Bella Hadid signals the beginning of a new era because whatever Bella Hadid wears, says, does and touches instantly goes viral.A glance at Hadid’s social media figures explains why. With 70 million followers across Instagram and TikTok, Bella Hadid is ranked among the top 100 influencers worldwide by social media analytics company HypeAuditor.“Bella Hadid has built a…

“First and foremost, we are doing it for Ukrainian designers and the Ukrainian fashion industry,” says founder and CEO of Ukrainian Fashion Week Iryna Danylevska. “Journalists cover military events and tragedies that constantly take place in Ukraine. We wanted to speak in a different language and for the world to see us, hear us, and appreciate our resilience,” she says. “We expect Ukrainian Fashion Week will have a lot of attention from media and social media and it’s going to be a source of inspiration for the whole nation.”Safety concernsWhile the bulk of the fighting remains in Ukraine’s Eastern regions,…

“That was my ‘oh, shit’ moment,” said Miner. “Suddenly the goal of $3 million in 2025 that would have avoided significant cash shortfalls felt very difficult to get to.” His partners were planning him flat when he needed a 20 per cent growth to reach his goal. After a couple of calls with his accountant and outsourced CFO, he decided that it was time to call it. He explained: “I could have rolled the dice and really gambled to continue, but I don’t have the resources to make that money up, and I could not just enter this place that…