Author: FashionUni

HEYDUDE, the popular footwear brand, today proudly announced a partnership with renowned actress, producer and style icon Sydney Sweeney. Sweeney will serve as the brand’s global spokesperson in a new campaign that celebrates comfort and confidence. Two-time Emmy-nominated actress and one of the most in-demand talents of her generation, Sydney Sweeney is known for her high-profile and critically acclaimed roles in series including HBO’s “Euphoria” and “White Lotus” and in films including the romantic comedy “Anyone But You” and the award-winning indie film “Reality.” In the new HEYDUDE campaign, which casts Sweeney as the “Director of Dudes,” she shares behind-the-scenes…

The time when big names like Karl Lagerfeld and Jil Sander were synonymous with “German design” at the international fashion weeks is behind us. For a long time it seemed quiet around “die Deutschen”, but now a new generation is seeking the international stage. Fashion labels such as GmbH and Ottolinger have already conquered a place on the big stages with their mix of sporty streetwear, playing with silhouettes and gender norms. But also – still – lesser-known brands are taking their first steps outside Germany under the name “Neudeutsch”. Most feel at home in the German capital – helped…

The Dutch government has a fixed target for 2025 regarding Extended Producer Responsibility (EPR); in 2025, 50% of the clothing placed on the market must be circular or reusable by weight. To achieve these goals, it is up to companies and producers to commit to a circular economy, which is in 30% reuse and 25% circular materials. Two of the most commonly used products in clothing are polyester and cotton. While cotton is traditionally seen as a natural and eco-friendly material, questions are increasingly being raised about its true impact on the environment. Polyester, on the other hand, has a…

CoolCat is back. The clothing brand will relaunch on September 9 via its own website, Wehkamp and Kleertjes.com, Wehkamp announced in a press release. The Dutch online department store rejected the exclusive rights of CoolCat in 2023. CoolCat emphasizes self-expression and individuality. The clothing should inspire children to embrace their own style and celebrate their unique personality. The youth brand is launching the collection ‘Be Heard, Make Noise’, which is a tribute to the history of the brand, as can be read. The collection consists of over 100 items and represents ‘a blend of today’s street and sports culture’. It…

Peter Wertmann is the winner of Lichting 2024. This was announced tonight after the annual Lichting show in an intimate space at De Hallen Studio’s in Amsterdam. During the show, ten new fashion designers showed their creations, including seven selected alumni of Dutch fashion academies and three alumni who participated via a open call. Wertmann graduated from the Royal Academy of Art in The Hague. His collection ‘Lost product of society’ takes the audience into the cold. The collection reflects the essence of Arctic and Antarctic exploration, fused with the freedom of growing up in the Swiss Alps and the…

What is the value of fashion in times of war? From September 1 to 4, Ukrainian Fashion Week (UFW) tried to find answers to that question amid the ongoing adversity. It was the first time that Fashion Week returned to Kyiv since the Russian invasion of the capital and the start of the war in 2022. More than 50 local fashion designers, who had emigrated to London, Paris, Copenhagen or Berlin in recent seasons, returned to their homelands. The collections, which emphasized the country’s spirit of resilience and hope, were presented in various formats, including fashion shows, presentations, installations and…

Amsterdam Fashion Week is increasingly getting a socially responsible touch. This was also the case during the RDVK Modespektakel in the Kalverstraat in Amsterdam. During the spectacle, the Linda.foundation announced the Fashion.foundation. The Fashion.foundation is a new online clothing platform where financially vulnerable families from the Netherlands can shop for free clothing, shoes and accessories. In this way, the Linda.foundation hopes to ‘contribute to a more positive self-image for people with financial worries’. Presenter Noa Vahle, ambassador of Linda.foundation, emphasizes in a press release the importance of access to fashionable clothing for families in poverty. “When you live in poverty,…

Twenty years after the first edition of Amsterdam Fashion Week (AFW), Amsterdam fashion brand Martan shows that the current fashion industry is in challenging times with a fashion show called ‘Tempest Tides’. Mountains of textile waste are piling up, the weather is becoming more extreme, but the journey to not give up as a fashion brand will be like a perfect storm. Martan sets the tone for Amsterdam Fashion Week. The brand shows once again that it is possible to create a complete high-end ready-to-wear collection without using new fabrics. FashionUnited visits the show and afterwards speaks with designer Douwe…

Dutch brand Stoov, known for its heating pads, is expanding its range. Stoov is launching a new collection including heating scarves and heating ponchos, the brand announced in a press release. The range expansion comes in response to the increasing consumer demand for neck warmers and heated cushions, Stoov explains. The Kokoon heated scarves have three temperature settings that warm the body and help to relax. The product is available in three versions and two colours: Clay Beige and Moss Green. The scarves look soft and light and have a wavy pattern. The Kokoon heated scarves will be available for…

‘Transformative Teal’ has been named the color of the year 2026 by color institutes WGSN and Coloro. According to the two, Transformative Teal is a fluid fusion of blue and green, reflecting the diversity of nature and an earth-centered mindset, in line with the growing demand for ecological responsibility (in light of the climate crisis). The blue-green hue is described as calming and restorative, with a transformative and regenerativecharacter. The text continues below the image Transformative Teal Credits: WGSN FashionUnited has collected some looks from the catwalk in which the harmonious mix of blue and green or similar teal-tones have…