Author: VOG

But if your consumer is an older millennial who can vividly remember the days of vlogging and the early years of YouTube, then there is a lot of fun to be had with overly curated flat lays and shelfies, old-school unboxing videos, or even millennial pink — very clear visual cues that make you cringe a little but absolutely feel relatable, Scott explains. “It plays into the nostalgia that millennials and Gen Zs really respond to.”Maybelline was known for its catchy “maybe she’s born with it, maybe it’s Maybelline” jingle in the ’90s and noughties, but omitted it from campaigns…

Whether you’re walking through the streets of SoHo or Beverly Hills, you’d be hard pressed to get through an afternoon without seeing at least a few Alo tote bags. But would these same girls shell out upwards of $3,000 for a leather handbag from the athleisure label?CEO Danny Harris is betting on yes. Next month, Alo is launching a line of Italian-made leather bags. There are three styles at launch, and prices for the category will range between $1,200 to $3,600. A campaign (with some major faces) will drop 9 September, the same date the bags will be available for…

Understanding the connection to consumers is an important aspect of these partnerships, says creative director Pickup. “People not only want to watch athletes compete, but they also want to be wearing their favourite brands while doing so. It has been done before — think David Beckham in the early 2000s,” she says.Cherry Beagles, founder and CEO of 400, a creative company connecting female pro athletes and clubs with brand owners, notes an uptick in unexpected fashion and beauty collaborations in the space that feel authentic as opposed to just “slapping a logo, or sports language, onto their product”. Monfort agrees,…

One week it’s holy water in sneakers. The next, it’s a handbag smaller than a grain of salt. For almost a decade, Brooklyn-based art collective Mschf has confounded, provoked and delighted industries from fashion to fine art with a string of unpredictable, culture-hacking interventions. Now, the group is channelling that same irreverent energy into Applied Mschf, a newly launched creative agency designed to help others harness — rather than fall victim to — their brand of cultural mischief.Founded in 2016 by CEO Gabriel Whaley, with co-chief creative officers Lukas Bentel and Kevin Wiesner, alongside COO Stephen Tetreault, the art collective…

Mance started her career as a model in her native Australia, before moving to London in 2019 with her husband, Cody, co-founder of footwear label Naked Wolfe. During Covid, Mance pivoted from modelling to influencing, creating fashion and lifestyle content on Instagram and TikTok, amassing 45,000 followers. But when the couple moved to LA in 2023, for Cody to work on his brand, Mance decided to launch her own. “After six months I was like, ‘I’m working every night till 10pm on boring shit and waiting for furniture to be delivered, so let’s build something.’”She didn’t want to put “a…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.Jacopo Venturini is stepping down as CEO of Valentino after five years, the Roman house announced on Thursday.Valentino said in a brief statement that “it has reached a mutual agreement with Venturini to terminate his employment and board roles effective 13 August as Mr Venturini has decided to take a break for personal reasons.”“A new chief executive officer will be announced in due course,” the house added.After a successful stint as Gucci’s vice president of…

Weir shows me iPhone snaps of her latest harvest: tomatoes, broccoli, strawberries, carrots, courgettes. To the delight of her nine-year-old daughter, Astrid, there are also wild flowers and newts in the pond. “We’ve got a great fig tree, but it’s getting decimated by the wood pigeons,” she says, laughing. Work-life balance doesn’t exist, it’s all integrated, she says. “It is a place of calm; somewhere Astrid, my dad and I will take a packed lunch.”It makes sense that cultivating the vegetable patches chimes with her job. Ever since her stint at Selfridges, Weir has been fastidious about measurable growth, be…

“The only thing the chronically online seem to agree on this summer is that life was probably better in the past,” Bentley says. “Nostalgia and ennui rule — from Kylie [Jenner] going viral playing with some old lip kits she found in a drawer, to the return of messy Insta carousels and long-forgotten mid-2010s filters.” Now, it’s about recycling and remixing past aesthetics that still carry meaning, Walia adds.This desire for the past is something brands are leaning into. Topshop, for one, is banking on nostalgia to fuel its reboot. “The community is desperate to have Topshop and Topman back,”…

On Sunday evening, Kith shut down part of Lafayette Street in New York for its first fashion show since 2019. Some 400 guests (200 of whom were seated) crowded into the strip between Bleeker Street and Bond Street, in front of the brand’s newly reopened Noho flagship, while members of the public looked on from the steps of Joe & the Juice and a rooftop across the road.The brand got the permit to shut down the street four days before showtime. That was cutting it fine: founder and CEO Ronnie Fieg admits he had no backup plan. “I felt like…

In the heart of Los Angeles’s Fashion District, the birthplace of premium denim and the largest garment manufacturing hub left in the US, a new cultural landmark is set to open in July 2026. The Denim Institute & Museum will tell the story of denim’s past, from its gold rush-era roots with Levi Strauss, to its present, and teach courses on the craft to pave the way for growth and a more sustainable future.Co-founders Loren Cronk, who serves as lead curator, and Jonny Saven, the CEO of LA contemporary brand L’Agence, are planning a comprehensive experience to draw in professionals,…