Author: FashionUni

For many fashion brands, Ramadan was once primarily a regional sales peak for Eid occasionwear. Today, the holy month is a global cultural season that influences consumer behavior, styling and brand engagement from Europe and the Middle East to Southeast Asia and North America. About the author: We are The Modest Stylist — Esma and Leyla. With more than ten years of experience in styling modest women and a strong position within the modest community, we follow this development closely. Three years ago we launched our own fashion brand, LES Atelier, which is now sold in Bijenkorf department stores in…

The Dutch suit brand Wmnsuit sees brides every week who opt for a suit instead of a dress for their wedding. Co-founder Fleur Huijs reports this on LinkedIn. These requests prompted the brand to expand its offering within this segment. Founders Michelle Haagmans and Fleur Huijs have worked on developing a special bridal collection. The designs and fits have been worked out behind the scenes over the past period. From June, brides can go to Wmnsuit for custom-made suits within this collection. The line includes various style elements, including off-shoulder designs, lace, capes and various sleeve variations. Customization as the…

This week it was announced that the Clean Clothes Campaign (SKC) is launching a lawsuit against clothing brand Levi Strauss (Levi’s) together with four consumers. The case revolves around alleged misleading sustainability claims and labor rights violations in a factory in Turkey where Levi’s produces. More than 400 workers lost their jobs there after they struck for better working conditions and joined a union. Hundreds of workers are still waiting for compensation. Both online and in physical stores, Levi’s made promises to consumers about responsible production and respect for workers’ rights. According to SKC, this is misleading because these promises…

The finalists for the thirteenth edition of the LVMH Prize for Young Fashion Designers have been announced. Among the selected designers is the Belgian designer Julie Kegels. Kegels launched her fashion label in 2024, shortly after graduating from the Royal Academy of Fine Arts in Antwerp. The LVMH Prize for Young Fashion Designers awards the main winner an amount of 400,000 euros, supplemented with a year of mentorship within the LVMH network. Both the Karl Lagerfeld Prize and the Savoir-Faire Prize include a cash prize of 200,000 euros and a tailor-made guidance program. In addition, three recently graduated fashion designers…

This season, Lyle & Scott hands over creative control to British fashion, culture and community platform Wavey Garms for a limited collection. The collaboration revives styles from Lyle & Scott’s glorious archive, spanning the 1940s to the early 2000s. Born at the forefront of London’s street culture, Wavey Garms is a brand that is considered the heartbeat of British fashion, music and youth movements. The community platform, founded by Andrès Branco in 2012 and grown into a cult brand, has long stood for individuality, nostalgia and subcultural energy. The merger of these two brands stems from a shared core value:…

The cross-pollination between fashion and interior is not new. From Hermès blankets to Missoni towels and Versace ceramics, luxury brands have been expanding their identity beyond clothing. During this year’s Milan Design Week, in parallel with the 64th edition of Salone del Mobile, that cross-pollination reaches a new level of ambition and visibility. The relationship between fashion and design is no longer an afterthought or seasonal event. It is a stable presence, anchored in the concept of the Fuorisalone and inseparable from it. The result is an urban program in which the boundaries between disciplines have virtually disappeared. Loro Piana…

The nominations for the Belgian Fashion Awards 2026 are open. Belgian designers, brands and fashion professionals can submit entries until May 11th. This year the awards are organized by Flanders District of Creativity, MAD Brussels, Wallonie-Bruxelles Design Mode and Knack Weekend/Le Vif Weekend. The initiative focuses on putting established names in the spotlight and creating visibility for emerging talent and professionals behind the scenes. This reflects Belgium’s reputation for independence, individuality and sustainability. After an expanded edition in 2025, nominations are now open in multiple categories. These include Designer of the Year, Accessory Designer of the Year, Emerging Talent of…

British fashion designer Victoria Beckham announces a multi-year collaboration with Gap. The collaboration is aimed at a new interpretation of the American retailer’s classic styles. The debut collection will be launched on April 24. Beckham, known for her minimalist luxury ready-to-wear brand and beauty line, is collaborating with the American casual brand. The collection is ‘built on the foundations of a modern wardrobe’. This includes ‘refined basic pieces with balanced proportions, a sharp structure and thoughtful details’. Gap x Victoria Beckham collaboration Image: Gap In a statement about the collaboration and what to expect, Beckham said: “For me, Gap is…

Swedish fashion retailer H&M has unveiled a first look at its upcoming collaboration with Stella McCartney. This is about twenty years after the first collaboration with the British designer. The collection will be launched on May 7. In 2005, the collaboration was the second design collaboration ever for H&M, following the sold-out success of the first collection with Karl Lagerfeld. McCartney’s original collection with the retailer focused on work staples and wearable separates. This time the collection highlights the 25-year design history of the designer and activist. The emphasis is on recycled materials and innovative use of raw materials for…

In the price-sensitive market of 2026, retailers’ focus is increasingly on maximizing commercial potential per square meter. The traditional ‘single jean purchase’ is giving way to a holistic approach, boosted by coordinated sets and tonal layering for increased basket value. Cup of Joe (COJ) anticipates this shift with the transformation of the FW26 collection into a high-conversion wardrobe system. By embracing a ‘total look’ strategy, the label offers more than just high-quality denim; it is a modular approach to maximizing the commercial shop floor and increasing basket value. The hero silhouette as a commercial anchor The core of this strategy…