Author: FashionUni

Although the ready-to-porter brand Grace & Mila has been around for 14 years, the development of it has been crucial for the past five years. During this period, the brand strengthened its international presence with the opening of shop-in-shops in department stores in Finland, a presence in the Duty-Free shops of a dozen airports (Prague, Malaga, Sevilla, Krakow, among others) and also with the opening of franchise stores. Grace & Mila now has 1800 points of sale in 40 countries and a total of 700 wholesale customers in France. The international market currently represents 35 percent of sales, compared to…

For the spring and summer season of 2025, JC Rags redefines modern men’s clothing with a collection that perfectly balances between urban elegance and outdoor versatility. Whether you walk through the city, seek nature or embrace new adventures, JC Rags makes you look stylish and feel comfortable with every step. Wherever the season brings you, we are there for you – connected through attitude. Copenhagen The creative journey behind the Spring/Summer ’25 collection began in the heart of Copenhagen, a city that effortlessly combines modern flair with timeless charm. Walking through the lively streets, the creative team of JC Rags…

In terms of color, the catwalks of FW25 in New York and Europe, just like last fall/winter season, are mostly modest. Quiet Luxury and Corp Core remain trending. It is a look that is both chic and sellable, and designers use shades of black, gray and brown. On the other hand, just like last year, they use two or three very specific shades of green, almost as a neutral color. These shades appear mainly in combination with black and brown, but also as a total look or as an accent in a print. In 2017, Pantone de Geel/Groene Tint called…

Big News: Fashion Snoops is now Future Snoops. This isn it just a name change – it’s a statement. For years, trend forecasting followed a linear path: one trend to tap into, one neeat prediction to rely on, one clear future ahead. But that’s not how culture moves. The Future isn’t Singular-IT’s Layered, Dynamic, and Shaped by Those Bold Enough to Navigate from Their Own Perspective. We need a name that reflected this broader landing path of possibility. Why Future Snoops? Fashion Snoops was Built for an Industry; Future Snoops is Built for a Mindset-One That Values ​​Curiosity, Intuition, and…

Sports mode brand Deblon and shoe brand Nubikk have joined forces. The two launch a matching look of leggings and shoes, as can be read in a press release. It is a leggings and a sneaker. “The collaboration between Nubikk and Deblon is a perfect reflection of our shared Dutch roots and the focus on quality and comfort,” said Leontine van der Kaaden, marketing manager of Nubikk, in the press release. “Both brands focus on a fashion -conscious target group that does not make concessions on style or performance.” “Nubikk as a partner is a valuable addition to our range,”…

Fashion brand Summum developed a special Capsule Collection In collaboration with the Orange Babies Foundation. Summum of each item sold item donates a part to the Orange Babies project Stand Up for Girls. With that project, the Foundation supports Vulnerable Girls in Namibia, Zambia and South Africa with Education, for a Brighter Future. Stand Up For The Girls The vast majority of all young girls and women with HIV in the world live in the southern part of Africa. Causes for that shockingly high concentration of HIV-infected women are countless: lack of access to health care and education are important…

Is silent gold? Drivers at luxury fashion houses certainly seem to think so. While the TopMaisons thrive during narrative control, the recent delays in announcements of new designers reveal an industry that is struggling with uncertainty and reassessment of brand identity. But for industry in general – and the consumer – the long -term silence has only led to speculation, making rumors almost certainties. Take Dior. The speculation about the possible departure of Maria Grazia Chiuri after her show in May increases, coinciding with the confirmed departure of Jonathan Anderson at Loewe. The question is no longer whether Dior’s management…

Tessa Koops is celebrating a special milestone this season: her brand has been in existence for 12.5 years. What started as a dream at a young age, grew into a successful …

The rise of short content has fundamentally changed consumer behavior and presents both challenges and opportunities for fashion brands that compete for attention in an oversaturated digital landscape. Cristiano Winckler from Somebody Digital shares with FashionUnited how brands can deal with this reality and use scrolling behavior to their advantage. The endless scroll dilemma Research from the University of California suggests that the average person spends almost three hours a day scrolling on social media, where one in four adults feel unable to stop, even when they actively try to reduce their screen time. This compulsive involvement is fed by…

The Dutch fashion designer Bas Timmer, the founder of the Sheltersuit Foundation, hands out 200 Sheltersuits to the homeless in Antwerp. This is a warm, windproof jacket with a added sleeping bag, made from recycled material. It is expected that 200 Sheltersuits will be added in the course of this month. Belgian media report this, including GVA. The promotion is a response to a decision of the city of Antwerp. Winter care will stop on 31 March, which means that the number of beds falls from 240 to 115. People who no longer receive a shelter will receive a sheltersuit…