Author: FashionUni

The Italian lingerie brand Intimissimi launches the ‘Feel the Billboard’ out-of-home (OOH) marketing campaign in New York City and Los Angeles for its best-selling ‘ultralight with cashmere’ collection. The intimissimi-billboard at street level uses sensory guerrilla marketing tactics. It is the very first ‘Touch and Feel’ billboard. Passers -by are invited to feel the “softness” of the ultra -light cashmere of the viral and best -selling top with boat neck via an enlarged dust steel. Intimissimi ‘Feel the Billboard’ campaign Image: Intimissimi In a statement Intimissimi says that the action is intended to “fascinate consumers with the amazing softness that…

Success lies in the story a brand tells and in the community that recognizes itself in it. Anyone who thinks that My Jewelery is just a jewelry and clothing brand is missing the point of how they manage to capture the attention of Gen Z like no other. My Jewelery, once started from a passion for jewelry and self-expression by Sharon Hilgers, now describes itself as a ‘love brand’. That goes beyond products; it’s about emotion, experience and connection. In conversation with FashionUnited, Pleuni Cuppen, community and campaign coordinator at the brand, explains that this approach is not a marketing…

Madrid – Iets meer dan vijftien minuten. Dat is de duur van de presentatie van de nieuwe collectie van het huis Balenciaga. Zoveel tijd had Pierpaolo Piccioli nodig om het nieuwe hoofdstuk te onthullen dat hij is gestart als nieuwe creatief directeur van het iconische Franse modehuis van Spaanse origine. Een nieuwe fase, gekenmerkt door een terugkeer naar de ‘chique’ verfijning die de meester uit Getaria, zijn naam en zijn huis tot een van de grootste iconen van de Franse haute couture maakte. Een absoluut hoogtepunt van de laatste editie van Paris Fashion Week. Pierpaolo Piccioli maakte afgelopen zaterdag 4…

Cast has entered into a strategic cooperation with four leading B2B Wholesale platforms for the further standardization of product data. The first cooperating parties are well-known names from the industry: Joor, FashionUnited E-Business, Colect.io and Wewantshoes. Through the collaboration, Cast is taking an important step in accelerating digitization within the shoes, sports and fashion industry within Europe. The cooperation arose from a clear need in the market: brands and retailers want to digitize, but often find their own way to existing digital solutions. Although there is plenty of innovative technology available, a connection between developers (digital parties) and users (brands…

Madrid – Continuïteit en erfgoed. Dat zijn de twee termen die de nieuwe weg van het Spaanse Loewe het beste samenvatten, na het vertrek van Jonathan Anderson en de komst van het duo Jack McCollough en Lazaro Hernandez als nieuwe creatief directeurs van het Spaanse modehuis. Een nieuw hoofdstuk in de bijna 200-jarige geschiedenis van het merk. De Amerikanen maakten hun debuut deze vrijdag met de presentatie van hun eerste collectie tijdens Paris Fashion Week. Als een van de meest verwachte shows van deze editie van Paris Fashion Week, debuteerden McCollough en Hernandez als nieuwe creatief directeurs van Loewe. Ze…

The French luxury brand Coperni is known for its technological innovations. Think of a spray-on dress that was applied live on the catwalk, a robotond that undressed models and even a bag that consists of 99 percent. Now Coperni is launching an Athleisure line with biotech substances that contain probiotic ingredients. These are designed to make the skin shine and bring fashion, science and daily rituals together. The C+ collection also marks the Coperni debut in the beauty category. It is more than just clothing; The innovative line is described as ‘a skin care gesture that you wear’. The substance…

The British fashion designer Stella McCartney presents vegetable alternatives to real feathers in its latest collection. With this, the animal rights activist tackles the ‘barbaric’ bird farming for clothing. “I have been having a conversation for more than 30 years about not killing cows, goats, snakes or any living animal for the production of shoes or handbags in my industry,” McCartney told AFP after her show during Paris Fashion Week on Tuesday evening. “But I did not realize that long ago that feathers are a completely different barbaric part of the industry,” she added. During her entire career, the 51-year-old…

Sustainable initiatives were mainly about circularity in fashion month of September: from shoe soles to tenders. Nomad x Fraenck In Arnhem, designer Ratna Ho took on a challenge for her own label Fraenck for Travel brand Nomad: a small circular collection made of old Nomad sleeping bags. They managed to cover thirty copies into backpacks, shoppers, toilet and bottle bags. If they go backwards, the customer can go to Nomad for maintenance and repair. Mud Jeans Testex Circularity certified A new name in the long list of sustainable labels is Testex Circularity. Mud Jeans achieved the certification as the first…

Paris Fashion Week for Ladiesmode will start this Monday with the youngest brands and a show by Saint Laurent full of stars, in the run -up to the most long -awaited events. Dior, Chanel and Loewe, with new creatives at the helm, ensure a ‘historic’ edition. After New York, London and Milan, a hundred brands present their spring-summer 2026 collections until October 7. This edition is decisive after the unprecedented changes in some of the most prestigious brands. There are twelve new designers in an attempt to give the luxury sector, which is struggling with economic difficulties, a boost. “It…

MILAN – The British Louise Trotter makes his debut for Bottega Veneta on Saturday in Milan with a collection aimed at ‘soft functionality’. The collection contains structured garments in flexible, draped fabrics. There are leather jackets and suits with wide shoulders, as well as voluminous tops with a fur effect, one of which is in glittering gold, combined with close-fitting skirts. Bottega Veneta SS26. Credits: © Launchmetrics/Spotlight Other dresses are more tailored, enveloped and lined with cotton for a smooth feeling on the skin. The collection focuses on customization and the softest types of leather, as well as satin and…