Author: FashionUni

Every year on April 27 (but this year on April 26), the Netherlands colors orange in honor of King Willem-Alexander’s birthday. King’s Day is one of the most iconic holidays in the country, with street markets, live music, boat parties and thousands of people dressed in the color of the Oranje-Nassau house. This year Zara is taking a strategic step to strengthen its cultural position in the Netherlands. For the first time, the company is launching a capsule collection that is exclusively devoted to this local holiday. The collection is exclusively available in selected stores in the Netherlands and on…

The Dutch designer Duran Lantink is the winner of the International Woolmark Prize 2025. Pieter Mulier, creative director of Alaïa, and Südwolle Group have won the Karl Lagerfeld Award for Innovation and the Supply Chain Award respectively. The prize -giving ceremony was in Milan on Wednesday evening, in the Palazzo del Ghiaccio. The winner of the International Woolmark Prize 2025 receives 300,000 Australian dollars (170,000 euros) to invest in the development of his company, in addition to support from the industry and retail partners of the Woolmark Prize. A creation of Duran Lantink Credits: FashionUnited Eight international design talents competed…

In the dynamic world of fashion and design, standing still is not an option. Professionals in the fashion industry must continue to develop to remain relevant and to grow their brand or career. But how do you ensure that you stay in an industry that is constantly changing? In a recent podcast we spoke with experts about the importance of lifelong learning and the opportunities for creative professionals. We also talked about a very important skill: trend forecasting. “In this rapidly changing world, following trends is almost impossible,” said Culturul Insight Director Pernille Kok-Jensen of Mare. Trends seem to come…

Summum reveals a collection for Winter 2025 and early spring 2026 that transcends traditional fashion boundaries and celebrates the dynamics of movement, versatility and personal style. From the pulse of the city to intimate winter meetings and the promise of a fresh start, ‘Lead the Season’ tells a story of movement. The collection combines smooth tailoring with comfort, creating a wardrobe that seamlessly passes from day to night. Together these carefully designed items inspire every woman to put together a wardrobe that reflects her unique style. The collection unfolds in three separate capsules, each of which tells a unique story.…

Equalité, founded in 2019 by Gürhan Tüzemen, is much more than a clothing brand; It is a vision that focuses on equality and community. With an innovative approach to fashion and a strong focus on inclusiveness, Equalité has conquered a unique position in the fashion world. From dream to reality Five years ago his journey started with Equalité, driven by the dream to create a clothing brand that goes beyond fashion alone. He says: “At the age of seventeen I started working in a clothing store, initially as a part -time job in addition to my studies. After my studies…

H&M agrees with the growing list of fashion companies that use artificial intelligence (AI) in their online communication. The retailer is going to make digital ‘twins’ of real models. These AI reproductions will be used in social media reports and marketing campaigns, provided that the models give permission for this. Thirty models, including Mathilda Gvarliani (known from the March 2024 cover ‘New York’ of Vogue Nederland) have already given permission for this. “She is just like me, but without Jetlag,” said Gvarliani in the photo of her AI-tweeling for H&M. In addition to enthusiasm, the choice is also received with…

Although the ready-to-porter brand Grace & Mila has been around for 14 years, the development of it has been crucial for the past five years. During this period, the brand strengthened its international presence with the opening of shop-in-shops in department stores in Finland, a presence in the Duty-Free shops of a dozen airports (Prague, Malaga, Sevilla, Krakow, among others) and also with the opening of franchise stores. Grace & Mila now has 1800 points of sale in 40 countries and a total of 700 wholesale customers in France. The international market currently represents 35 percent of sales, compared to…

For the spring and summer season of 2025, JC Rags redefines modern men’s clothing with a collection that perfectly balances between urban elegance and outdoor versatility. Whether you walk through the city, seek nature or embrace new adventures, JC Rags makes you look stylish and feel comfortable with every step. Wherever the season brings you, we are there for you – connected through attitude. Copenhagen The creative journey behind the Spring/Summer ’25 collection began in the heart of Copenhagen, a city that effortlessly combines modern flair with timeless charm. Walking through the lively streets, the creative team of JC Rags…

In terms of color, the catwalks of FW25 in New York and Europe, just like last fall/winter season, are mostly modest. Quiet Luxury and Corp Core remain trending. It is a look that is both chic and sellable, and designers use shades of black, gray and brown. On the other hand, just like last year, they use two or three very specific shades of green, almost as a neutral color. These shades appear mainly in combination with black and brown, but also as a total look or as an accent in a print. In 2017, Pantone de Geel/Groene Tint called…

Big News: Fashion Snoops is now Future Snoops. This isn it just a name change – it’s a statement. For years, trend forecasting followed a linear path: one trend to tap into, one neeat prediction to rely on, one clear future ahead. But that’s not how culture moves. The Future isn’t Singular-IT’s Layered, Dynamic, and Shaped by Those Bold Enough to Navigate from Their Own Perspective. We need a name that reflected this broader landing path of possibility. Why Future Snoops? Fashion Snoops was Built for an Industry; Future Snoops is Built for a Mindset-One That Values ​​Curiosity, Intuition, and…