Author: VOG

For its new campaign ‘Better in Denim’, Gap wanted to show off its jeans on a number of people. Specifically, trendy Gen Zs, at whom the featured style of low-rise denim promoted in the ads are targeted.The brand has created buzz in the past year featuring celebrities from Australian music artist Troye Sivan and South African singer-songwriter Tyla to The White Lotus actress Parker Posey in campaigns; this time, it aimed to quintuple that impact by recruiting Katseye, the six-person girl group formed in LA that counts members from the US, Switzerland, South Korea and the Philippines.

I do believe that every designer has a shelf life within a brand, especially if it’s something that takes a lot of creativity, a lot of thought, a lot of evolving a brand. There’s only so many times one designer can do that before fatigue sets in. I was at Coach for 15 years. I was at Tiffany for about six. I had my own brand for about six. One of the things that makes it exciting is that I’m involved in everything from being on the board, to the stores, to the marketing, to the product, to events. It…

A new chapter for Tory Burch

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.“Is she wearing the…” The Jacquemus look, the Phoebe Philo shirt, the Chanel sandals? Yes, yes she is.The long-awaited sequel to The Devil Wears Prada will hit US theatres on 1 May 2026, almost two decades after the release of the original film. And by the time we watch the movie, there will be few surprises on the fashion front. The internet has taken care of that.Thanks to pervasive coverage of what’s happening on set,…

Topshop and Topman are back. On Saturday, the two brands — of which Topshop in particular was once emblematic of British high-low fashion cool — will shut down London’s Trafalgar Square, staging a runway show followed by a party with DJ duo Norman Jay and Melvo Baptiste on Notting Hill Carnival’s legendary Good Times bus.The event will mark Topshop’s highly anticipated comeback under new owner Heartland, the investment arm of Danish fashion retail group Bestseller. Ahead of the show, Topshop.com relaunched on Friday with a fresh editorial look and feel, as well as a product range including a satin-style green dress, a…

“I’m not there yet,” says Tory Burch, as a model walks into a conference room wearing a satin jacket in an athletic, boxy shape, with leather twine threaded through eyelets around the collar and hood. On one side of her sits Pookie Burch, associate creative director – and Burch’s stepdaughter – and on the other Brian Molloy, a stylist who has worked with Burch since 2020, just after she took a purely creative role at the company in 2019, relinquishing many of her CEO duties to her husband, Pierre-Yves Roussel.The satin of the jacket is maybe a little too “maternal evening,” says…

It-Kids is a new series in which Vogue Business spotlights the up-and-coming global talent brands need to know, in partnership with Launchmetrics.Turkish talent is having a moment. Ahead of her final runway show for Versace, Donatella Versace posed alongside show attendee and Turkish actor Hande Erçel. Erçel is currently starring in Remember Love (Aşkı Hatırla), one of the many Turkish dramas to break beyond the region onto international screens. Türkiye is now reportedly the third largest exporter of scripted series, behind the US and the UK, according to data analytics firm Globaldata. There’s even a university course on Turkish TV…

Still, they must show up in the right way.Reddit’s value lies in siloed, topic-driven communities (subreddits), where users gather around shared interests. Conversations are authentic and rarely driven by influencers, but because posts aren’t easily tracked via public hashtags – and content circulates through deep-linking or internal cross-posting – it’s much harder to monitor without purpose-built tools. To tackle this, in June 2025 Reddit launched Community Intelligence and Insights, an AI-powered platform that analyses its discussion data to surface trends and audience sentiment.New Balance tapped into this for the UK launch of its Fresh Foam sneaker. Working with media planning and…

“Brad and I had been friends for years. One Tuesday night, I had a dream about him. In my dream, I’m sitting on a couch and I’m looking at him. He’s standing and a woman is dressing him. He’s in head-to-toe green, a bright green, including a hat, and it’s all cashmere. I go, ‘What are you doing? You look like a leprechaun.’ And he says, ‘I just need more softness in my life.’”As far as origin stories go, God’s True Cashmere has one of the craziest. The cashmere brand was founded in 2019 in Los Angeles by Brad Pitt…

Cecilie Bahnsen burst onto the Copenhagen Fashion Week scene 10 years ago this month. And today, the designer — one of Copenhagen’s biggest fashion exports — is returning to her home city for a one-off archive show, celebrating the brand’s heritage and its long-standing creative community. Ambitiously, this celebratory showcase will not replace the brand’s usual Paris show, which is taking place on 1 October, or show the same pieces. When I visited the brand’s Copenhagen atelier two days before the show, her team were working on both collections at once.“Right now, we feel very calm and excited at the…