Author: VOG

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Soon after graduating from medical school, Eunice Zhang began buying jade jewellery worth 10s of thousands of yuan. She earned a professional qualification as a gemologist and a jade appraiser, and in 2019, she founded her brand and opened two accounts on Xiaohongshu, where she hosted live broadcasts selling jade jewellery.

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Chemena Kamali, John Galliano, Jonathan Anderson (for JW Anderson and Loewe), Miuccia Prada (for Miu Miu), Pieter Mulier and Rick Owens have been nominated for Designer of the Year at the 2024 Fashion Awards, the British Fashion Council (BFC) announced on Tuesday.The award recognises British or international designers whose collections have made a notable impact on the industry, “defining the shape of global fashion”, according to the BFC. Last year, Anderson was named Designer of the Year.The Fashion Awards — founded in 1989…

This is Connecting the Dots, a series in which writer José Criales-Unzueta looks at how fashion, pop culture, the internet and society are all interconnected.“I wonder what fashion she’ll be serving this week,” read a message in my Instagram inbox ahead of the Democratic National Convention (DNC) happening this week in Chicago, where Vice President Kamala Harris is set to accept the party’s nomination for president.My reply: “Well, she’s not a pop star!”As things go in the United States, most things eventually become entertainment. Sports, music, film, politics. Fashion is inextricably linked to each of these tenets of culture, seldom…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.This summer, pop girls returned to the main stage.It follows last year’s ‘big pop’ moment, says Kirsty Hathaway, executive creative director at creative agency Joan London. “Last summer was predicted to be an economic nightmare. But along came Taylor [Swift], Beyoncé and Barbie,” she says. “Not only did these women create communities, they poured more than $1 billion back into the global economy and prospered brands and businesses around the world.”Now, a new class of pop darlings, from Chappell Roan to Sabrina Carpenter, offer…

In May, Carpenter starred in Marc Jacobs’s ‘The Sack Bag’ campaign, alongside models Gabbriette, Irina Shayk and Anok Yai, as well as star of the summer Charli XCX. Carpenter received 13 per cent more likes on average than any of the other figures in the campaign, according to data analytics account @databutmakeitfashion.Carpenter holds particular resonance with Gen Z consumers thanks to her tongue-in-cheek humour. From her lyrically playful and provocative outros, to debut single ‘Nonsense’ (customised to each location she is performing in), to catchy one-liners in ‘Espresso’ and ‘Please Please Please’, Carpenter’s music has helped her create a compelling…

Prada eyewear, which is produced under licence by the Luxottica Group, has been another standout. In July, there were 3,755 posts tagged with #pradaeyewear on TikTok, where users shared unboxing and styling videos; marking the first time an eyewear-related hashtag has appeared on the Vogue Business TikTok Trend Tracker. Celebrity co-signs from Pete Davidson, Travis Barker and Lily Allen, as well as viral campaigns fronted by Jake Gyllenhaal and Hunter Schafer, also helped drive demand. As a result, Prada eyewear’s global brand shares increased by 8 per cent this year to $300 million, representing 3 per cent of the total…

This article on sportswear brands and Gen Z is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Sportswear brands have achieved what many in the fashion world can’t manage: unwavering loyalty from Gen Z consumers.

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Bally finally has a new owner. JAB, the investment vehicle of Germany’s billionaire Reimann family, has sold the 173-year-old Swiss brand to US-based investment firm Regent, whose portfolio includes Club Monaco, Escada and La Senza.The acquisition comes six years after JAB inked a deal to offload Bally to Chinese conglomerate Shandong Ruyi, which later fell through. JAB has owned the luxury footwear, fashion and accessories brand since 2008 (it is also the controlling shareholder of beauty firm Coty, among other companies).“Bally is one…

For Ssense’s Yotka, this is the easy part. “Pairing pictures with text is the oldest formula in the book — literally — when it comes to storytelling,” she says. “It’s just about finding the right look or product for the turn of phrase. We don’t overthink it: keep it simple, legible and obvious.”The fine line between cultural relevance and cringeBrands that have a grasp on ephemeral marketing should get on board, Makoni says. “If you are an ephemeral brand by nature, you can take advantage of things for a quick second and it will seem like you’re in touch and…

If last week’s viral drop is anything to go by, it works. After the first 3,000 editions of the $40 Realtree camo hat sold out within 30 minutes (right after Minnesota governor Tim Walz was announced as Harris’s 2024 running mate), the Harris-Walz campaign — and American supplier Unionwear — got to work, selling over 25,000 hats on the first day. As of 8 August, the campaign had produced just over 47,000 Harris-Walz camo hats totaling $1,878,524, the campaign told Teen Vogue.It’s filling a long-nascent gap, says Holmes. “For so long, Republicans have had this very clear, visual symbol. That…