Author: VOG

“Magnum ice cream is truly the It-girl accessory this summer,” cultural commentary account @PopCultureGal posted on X earlier this month.Fresh off an appearance at Rhode’s summer pop-up in Mallorca, Magnum is having a moment. The ice cream brand just popped up at the beauty brand’s two-week beach club activation, serving up ‘Lemontini’ Magnums by the sea. It was a major success for the sweet treat brand, with influencers plastering the yellow ice cream all over socials, and those not present posting that they wished they were.

When Loveness Lee launched her eponymous jewellery brand in 2017, it was out of creative frustration with the existing jewellery scene. “The general public had access to high street jewellery, traditional fine pieces [or] vintage styles,” says the London-based designer. “But there wasn’t anything bold, creative and recognisable at an accessible price point.”Drawing on her background in abstract painting, Lee began casting intricate forms from elements like cactus skeletons and barnacle shells, transforming them into sculptural, wearable art. That organic irregularity is now the brand’s signature — pieces that feel deeply personal and never identical due to the nature of…

It’s likely to at least catch the attention of current and former fans of the brand; Haney’s challenge now is to successfully introduce the OV aesthetic — heavily associated with millennials — to Gen Z women. To do so, she’s updated her go-to-market strategy. Outdoor Voices was part of the direct-to-consumer (DTC) retail gold rush of the 2010s, flush with VC cash, which she says eventually diluted her business to the point where she lost control. Gone are the days where a brand’s trajectory could be supercharged thanks to Facebook and Instagram arbitrage. Haney now has a new trick up…

This summer, brands are out in full force, flying and ferrying creators to far-flung European holiday destinations, from the South of France to Puglia. Only this year, it’s not your typical influencers filling spots on brand trips. It’s Substackers, brand consultants, photographers, chefs, gallerists and filmmakers — all of whom boast hefty social followings of their own.J Crew brought Substackers Laura Reilly (of Magasin) and Becky Malinsky (of 5 Things You Should Buy); media personality Kareem Rahma; stylists Gabriella Karefa-Johnson and Julia Sarr-Jamois; and writer-influencers Camille Charriere and Orion Carloto, to hotel Masseria San Domenico in Southern Italy’s Puglia. Matteau celebrated…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.Get as much rest as you can this summer: the official Paris Fashion Week schedule is out and it’s packed like a summer suitcase.Altogether, the Spring/Summer 2026 women’s ready-to-wear calendar, which will run from 29 September to 7 October, features a total of 76 shows and 36 presentations — compared to a respective 66 and 40 for SS25. Matthieu Blazy’s much-anticipated first show at Chanel will be held on 6 October at 8pm, while Jonathan…

When Heron Preston announced earlier this month that he had reacquired full ownership of his namesake brand from New Guards Group (NGG), it underscored a broader shift in the fashion industry’s relationship with hype. His decision to walk away from a platform built to industrialise streetwear cool marks a growing disillusionment with the mechanisms that once powered fashion’s fastest-growing category.Preston isn’t alone. In recent months, Ambush founders Yoon Ahn and Verbal, along with Alanui’s Carlotta and Nicolò Oddi, have also regained control of their brands from NGG. Their departure is the latest in a string of exits from the Milan-based…

LACMA’s latest wing opening next year will host more costume and textile exhibitions than any other time in its history. It’s just one museum that is digging deeper to blend fashion and art.

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.This article first appeared on Vogue Runway.It’s still July, but anticipation is rising for the Spring/Summer 2026 collections in September, fashion’s “season of the reboot”. Everywhere you look, it seems, change is afoot. While most designer debuts, from Dario Vitale at Versace and Louise Trotter at Bottega Veneta to Pierpaolo Piccioli at Balenciaga and Matthieu Blazy at Chanel, will take place in Europe, New York Fashion Week has its fair share of headlines and newcomers,…

This is what Burton has brought to Givenchy, in a move that will not only enrich the world of fashion but seems set to free her, after many years, from the orbit of emotional debt.At the north London home she shares with her husband, David; their 12-year-old twins, Cecilia and Elizabeth; and their nine-year-old daughter, Romilly, Burton leads me upstairs to a living room with rich, Holbein-green velvet-lined walls. Above the sofa is a large gold-framed photograph by the Dutch photographer Hendrik Kerstens, and on a high shelf, protected by Perspex, is a pair of armadillo shoes from Plato’s Atlantis, the…

Welcome to Setting Up Shop, a new series in which we take you around the world to the most dynamic and emerging luxury shopping hubs, introduce you to the customers, and get an understanding of what makes the local market tick.Charleston is no longer a sleepy Southern city. “It’s just gone crazy,” says Robben Richards, founder of fashion boutique Worthwhile, reflecting on the city’s transformation since she opened a store on King Street over 30 years ago.