Author: VOG

Cinema has been an inspiration for Ami Paris since its inception in 2010. Flick through the 107-page proposal detailing the original vision for the brand, and you will come across headshots of several French actors — think Louis Garrel, Vincent Cassel and Romain Duris. “These were the ambassadors,” explains Ami founder and creative director Alexandre Mattiussi. (All of them have since become clients.)More recently, Ami has moved into production: it co-produced Dammi by Yann Demange and Adieu ma Honte by Renaud Bertrand in 2023, as well as The Beast by Bertrand Bonello starring Léa Seydoux in 2024 (for which Mattiussi…

From the Coachella desert to the beaches of Croatia, the fields of Glastonbury to parks in London or Chicago, festival season is very much upon us. And while there was a lot of scepticism surrounding the fall of festival fashion and the potential of festival marketing post-pandemic, brands are finding alternative ways to harness the buzz, via new destinations, smaller, more niche festivals and festival-adjacent events, alongside the heavy hitters like Coachella and Glastonbury.“Today, festivals aren’t just about the line-up — they’re cultural barometers, reflecting how people express themselves, connect and experience the world,” says Parisa Parmar, creative strategist at…

Kate Winslet putting up an umbrella in the rain. Aimee Lou Wood and Micheal Ward lying, gazing at one another on a checked blanket in the park. Naomi Campbell sitting in a cab next to a knight. The latest instalment of Burberry’s “It’s always Burberry weather” serves up British celebrities and playful tropes by the bucket. But can it unlock the brand’s turnaround?‘It’s Always Burberry Weather II’ campaign. Photo: Courtesy of BurberryBurberry is under pressure to quickly get back on track after almost a decade of lukewarm performance. This week, the brand revealed that its revenue for the year ended…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.Swedish, London-based designer Petra Fagerström has been crowned the winner of 2025’s Challenge the Fabric (CTF) Award. The award — part of the two-day CTF event that took place from 13 to 14 May in Milan — tasked seven young designers from across the globe with creating a look made from recycled fibres. It’s designed to demonstrate the creativity and quality that’s possible with more responsible materials, and Fagerström will take home €10,000, for her…

Where: Palais des Papes, Avignon, FranceSeason: Resort 2026Designed by: Nicolas GhesquièreNicolas Ghesquière has been a beacon of stability at Louis Vuitton, where he celebrated his 10-year anniversary last March. Having made travelling shows one of his signatures at the maison, he is taking his upcoming resort 2026 collection to Avignon. The Palais des Papes, a Unesco World Heritage site, will host a fashion show for the first time in its close to 1,000-year history. Ghesquière often chooses these historic venues for his shows as a doorway for Vuitton to support the preservation of heritage sites.DiorWhen: 27 MayWhere: Rome, ItalySeason: Resort…

Oldham is also optimistic about the connection the pop-up will foster on the designer side. “We’re all kind of in the same world, which is nice to build community through this sale with like-minded designers,” he says. “It’s a good group of a lot of people who I’m friends with and others who I’ve admired from afar.”The Collective is the first major effort from independent designers to push for sales — and connection — amid tough times. Other brands, though, have embarked on similar physical initiatives to reach clients at this moment. Lingua Franca, for instance, is planning to host more…

The bubbling excitement, however, doesn’t distract from the significance of the task at hand: to convince a panel that includes the likes of outgoing BFC chair Caroline Rush, incoming chair Laura Weir, British Vogue contributing fashion editor Harry Lambert, and British Vogue’s own Chioma Nnadi, Laura Ingham and Julia Hobbs why their burgeoning businesses represent compelling cases for significant investment. “Being on the panel is never an easy task, and each of this year’s candidates was so different from the next, presenting really different proposals for what they would do with the prize money,” says British Vogue contributing editor Alexa…

Courtney Zheng, who is an AFW newcomer, agrees. “There’s a clear shift this year towards a greater focus on design integrity,” she says. “When the garments are conceptually and technically strong, they hold their own and there’s no need for excessive theatrics. For us, AFW remains the most significant event on the calendar — it’s a moment where designers, creatives and stakeholders come together to celebrate our shared commitment to Australian fashion.”The blueprintAt the end of 2024, the AFC conducted an industry survey to establish what designers want most from a revamped fashion week. The overwhelming consensus? For it to…

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.By now, your feed has been flooded with photos from the 2025 Met Gala. You might have seen that Diana Ross walked the steps of the Metropolitan Museum of Art for the first time since 2003, and that Zendaya, who walked right behind her, looked fabulous in a white three-piece Louis Vuitton suit inspired by Bianca Jagger’s tailored wedding style. What you might have missed was that it was designed by Pharrell Williams, a co-chair…

Traditionally, the large fashion houses dominate the Met Gala carpet. It’s expensive to put together a custom look, and brands backed by conglomerates tend to have the reach and capacity to dress more attendees. This year, though, independent brands came hot on the heels of the incumbents. 45.9 per cent of Met attendees were dressed by independent designers, versus 54.1 per cent by brands housed under fashion groups.These figures, like the rest in this article, are based on Vogue’s roundup of all of the looks on the Met Gala 2025 red carpet. Vogue Business acknowledges that not every single look…