Author: FashionUni

The Chinese tech company Meizu launched its latest smart glasses during a press moment in Hong Kong on April 29: the Starv Air2 AR glasses. Remarkable is the built-in offline payment function-according to Meizu a world first for AR glasses. The smart glasses are positioned as a possible successor to the smartphone as a means of payment. The glasses enables users to make purchases with a simple speech assignment. An affirmative command is sufficient to complete a payment, without the intervention of a smartphone or pin device. This function has been developed in collaboration with Ant International’s Alipay+. The glasses…

The Colombian MAZ brand, founded in 2013 by designer Manuela Álvarez, has proven itself as a leading name in Latin American fashion. What started as a tailoring, evolved into a creative adventure with emphasis on traditional traditional techniques. MAZ renewed regional fashion and reinforced Colombian communities. Now the brand is known for modern luxury, it is internationally active and in March 2025 it launched a craftsmanship-oriented collaboration with Adidas. About Manuela Álvarez (MAZ) After her four -year study at design school Istituto Marangoni in Milan, Álvarez came up with the idea of ​​starting her own brand. After a period at…

Since October 2024, the Paprika brand has experienced a true revival, which is characterized by a clear and ambitious strategy: becoming the reference in the field of women’s fashion that is accessible to size 54. The brand is active in Belgium, France, Luxembourg, the Netherlands and Germany and has a solid network of 89 stores, all ideally located in large shopping centers and AAA-Winkel streets. Paprika made a strong strategic choice: give up the cassis brand and focus exclusively on peppers. This repositioning clarifies the identity of the brand with regard to plus-size fashion, with a strong promise: offering ample…

Every month FashionUnited selects a number of sustainability efforts from the fashion industry, both from home and abroad. Today eleven efforts from April 2025 are mentioned. Avend takes over Sustainability standards from CPHFW Amsterdam Fashion Week (AFR) and Copenhagen Fashion Week (CPHFW) work together to accelerate sustainable initiatives in the fashion industry. They announced this on 3 April. AF will implement the sustainability standards of CPHFW for official shows, starting with a pilot phase in 2025 and complete implementation in 2026. This collaboration reinforces sustainability requirements in Europe and supports designers in making measurable progress in the field of sustainability.…

“Both mysterious and eccentric” is the description of ‘Luminous Blue’. This powerful blue tint was named color of the year before 2027 by trend forecast agency WGSN and partner Coloro. At the same time they revealed their most important colors for the SS27 season. According to Clare Smith, color strategist at WGSN, Luminous Blue offers “versatility and a broad attraction that resonates from occasional clothing to ActiveWear”. The choice for this powerful shade is in line with the theme for 2027: the mutual connection between polarities. According to the trend predictor, this ensures “Palettes that balance functionality, usability and innovation…

Yitty, founded in 2022 by Grammy winner Lizzo and Sportsweargigant Fabletics, has already had many forms in his short existence. What started as a shapewearm brand that was committed to diversity has become a lifestyle brand with new categories, such as lingerie and swimwear. The launch coincided with the rise of the Shapewearmarkt. It was already estimated at 2.4 billion dollars (2.1 billion euros) and has since more than doubled, says Global Market Insight. While established brands such as Spanx and Nike have largely shown the way in this sector, the category has been driven in recent years by labels…

The first collaboration between the Dutch fashion brand Daily Paper and the American bag brand Eastpak is a fact. Today they are launching a collection of bags together for the first time, according to a press release from the Oona news agency. The collaboration combines the Daily Paper Streetwear style with the functional designs of Eastpak, resulting in a series of practical bags for daily use. The collection, consisting of three different bags, is available worldwide. Daily Paper x Eastpak: Three different bags Eastpak adds its recognizable backpacks and designs to the collaboration, including the popular Padded Pak’r backpack, adapted…

Luxury meets refinement when Aurélien, the leading fashion brand that is known for his Smart Luxury philosophy, launches an exclusive pop-up at Harvey Nichols, Knightsbridge. This special collaboration brings together two iconic names from the fashion world and offers a shopping experience for those who know how to appreciate timeless elegance and craftsmanship. Discover the essence of Aurélien Located in the globally renowned department store Harvey Nichols, this pop-up is the perfect location for Aurélien’s refined collection of shoes, clothing and accessories. Known for the use of the best natural materials – including SofTey® Suede, Cashwool® and Pure Kashmier -…

The British firm Vivienne Westwood, international guest of this edition, took over from giants such as Giambattista Valli, Viktor & Rolf and Elie Saab. During the Barcelona Bridal Night, one of the most striking events of the Barcelona Bridal Fashion Week 2025, which takes place in Barcelona from 23 to 27 April, the brand attracted all the attention. The fashion show, which took place in the historic Claustro of the University of Barcelona, ​​marked the brand’s debut with a collection that is fully devoted to bridal fashion. The proposal, consisting of 30 looks, was a tribute to the estate and…

The Dutch shirt brand Ledûb, part of the Fashion Family business, has been known for decades for the perfect balance between fit, quality and style in formal shirts. That reputation remains strong. At the same time, Ledûb responds to the growing need for versatile items that can be worn both business and casual. With a new collection in which overshirts, polos and comfortable stretch qualities play a prominent role, Ledûb offers a contemporary answer to the changing clothing wishes of the modern man. “Ledûb remains unmistakably shirt specialist,” emphasizes director Anja van den Bersselaar during a showroom visit from FashionUnited.…