Author: FashionUni

Fashion reflects the desires and challenges of society – and when the times get darker, we are increasingly looking for light. In an era that is characterized by fake news, endless doom scrolls and an omnipresent negativity bias, an urgent restart is essential. The Zeitgeist analysis for the coming spring/summer season, presented by the Deutsches Fashion Institut (DMI), started exactly here. Trend researcher and DMI director Carl Tillessen suggested a “Detox Society” during the online fashion day and therefore an urgent need for detoxification – social, digital and aesthetic. Fashion seems to have heard the call from the trend researcher,…

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Scotch & Soda, the Amsterdam fashion brand, proudly announces its capsule collection for SS25 in collaboration with the iconic American pop artist Burton Morris. The ‘Born To Love’ capsula collection, which revolves around the inexhaustible theme of the brand, is provided with Morris’ characteristic lively hearts, with which a daring pop-art aesthetics is brought to life, exactly on time for Valentine’s Day. This Unisex collection reinterprets modern work clothing with a colorful twist, by combining single and multi-colored screen printing patches, complicated jacquard patterns and dynamic embroidery techniques with a “handmade look”. Small satin stitch details on the pockets add…

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Belt Fashion is proud to announce that its own production factory, based in the Netherlands, has recently undergone an ICS audit (Initiative for Compliance and Sustainability) and has achieved an impressive B-rating. This assessment is an important recognition of the dedication to social responsibility, quality and compliance with international standards in their supply chain. What does this score mean for customers? For the customers of Belt Fashion (HVEG Accessories Group), this score means a guarantee that they are doing business with a reliable and socially responsible partner. The production factory is proud that their efforts to undertake ethically and responsibly…

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The British luxury Streetwear label Representation unveils its first full women’s collection on 12 February: Representation Woman. This line is specially designed for the growing female fan base and retains the characteristic style of the brand, without simply copying the men’s collections, the brand emphasizes in a press release to FashionUnited. Designer Toni Purdie, former Topshop designer, leads the new Women’s Clothing Team from Representation, which consists entirely of women. The collection includes more than 30 items, such as hoodies, racerback tops, cut-out bodies, jeans and silk dresses. A large part of the collection is produced in Great Britain Represent…

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In Paris, the fashion houses are focusing on proven concepts this week and strived for light, female collections. Brands such as Chanel emphasized the visual code of the house, other houses such as Dior or Schiaparelli also played with classic silhouettes. Only the debutants of the CoutureWeek ventured into experiments. Proven codes As the oldest, still active couture house in the world, Chanel celebrated 110 years of Haute Couture this season with many references to his heritage. The catwalk in the Grand Palais in Paris consisted of two interlocking letters C, the initials of founder Coco Chanel and the now…

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Garcia, the international Jeanswear brand, is proud to report that it is prepared for the future and the upcoming sustainability legislation. With the launch of the Digital Product Passport (DPP), which is mandatory in Europe from 2026/2027, Garcia is taking an important step towards more transparency to consumers. “It was an intensive process, but we are extremely proud that we have added a QR code to the Carelabels from the Spring/Summer 2025 collection. By scanning this, the consumer comes directly to the digital product passport of the product in question. This provides insight into where the product comes from, how…

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Primark’s adaptive clothing line for men and women launches in Belgium and the Netherlands. The 49-part collection consists of basic items, inspired by Primark’s ‘Bestsellers’, nightwear and underwear. The collection is tailored to the needs of people with a (temporary) disability. For example, the Trenchcoat is equipped with bags with magnetic closure, sleeves with zippers, a belt and an adjustable hem with press studs. The collection previously launched in the United Kingdom and now also launches in 10 other countries, including Belgium and the Netherlands. Are you curious about the collection? Take a look below. Primark’s adaptive fashion line. Credits:…

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JC Rags continues to follow his ambitious growth path. After a successful update of the brand in 2024, the opening of a new 200m² showroom in IJsselstein and the recent introduction of a German agent, JC Rags now takes a next step: the presentation of the AW25 collection on CIFF, the leading fashion fair in Copenhagen. Credits: JC Rags. Grab opportunities With CIFF, JC Rags focuses on the North and Western European market. International Sales Manager Frank Abbenhuis explains: “We inquired about participation in the summer edition for SS26, but there was unexpected place for the upcoming AW25 edition. We…

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Vanilia, the women’s clothing brand that distinguishes itself through attention to detail and craftsmanship, opens its doors to give a glimpse into their unique working method. With a philosophy that revolves around quality, sustainability and a personal approach, the company is committed to an authentic experience. Whether it concerns designing collections, creating perfect fits or delivering an exceptional customer experience, everything is done with precision and passion. Credit: Vanilia Craftsmanship as a core value At Vanilia it’s all about craftsmanship, and that starts with the people. “At Vanilia everything happens under one roof, and craftsmanship is central,” says founder Michel.…

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At Katoo everything is all about peace, timeless fashion and quality. Dian, the owner of this special store, talks about her journey of a modest start with second -hand clothing to a successful women’s fashion store where simplicity and elegance are central. In this interview she shares her vision of trends, her collaboration with Knit-Ted and the power of staying faithful to yourself. Katoo has been around for 22 years now. How did you start the store? “A friend of mine had a beautiful women’s fashion store, but wanted to stop. Then I thought: I take it over and start…

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