Author: FashionUni

Miss Etam is preparing for a return to the shopping street. Driven by the clear wish of her loyal customer to be able to physically experience the collection again, the Dutch fashion chain is working on a broad retail strategy. An important part of this is the launch of a renewed B2B approach, with which the brand, for the first time in its centenary history, enters the Wholesale market. The reason? A persistent question that always comes back: “We want to see Miss Etam in the store again.” From digital relaunch to physical presence Since the restart of the webshop,…

The Scandinavian fashion fair CIFF and Copenhagen Fashion Week (CPHFW) work together to support the upcoming Scandinavian fashion talent. They continue the CPHFW NewTalent program, which helps brands that have been active for less than five years. The strategic alliance for the long term means that participating Scandinavian brands have access to an international network of buyers, press and other important players from the fashion world during the exhibition, but also afterwards. Ciff reports this in a press release. Every brand in the program can use mentor discussions with experts such as Bruce Pask (Neiman Marcus) and Mahoro Seward (British…

The players and staff members of Feyenoord 1 and Feyenoord Women 1 wear clothing from Peuterey from next season. The Italian brand is the official Formal Fashion Supplier from Feyenoord for three years from 1 July 2025. Peuterey takes care of the clothing that players, staff members and other representative employees wear on competition days and on other official occasions. The contract between the clothing brand and Feyenoord was officially signed prior to the away match against AC Milan in the UEFA Champions League, mid -February. This festive moment took place in the European Flagship Store of Peuterey in Milan.…

The Belgian fashion brand Lolaliza has joined forces with the Dutch actress and singer Romy Monteiro and leading e-commerce retailer Wehkamp for the launch of an exclusive capsule collection. This collaboration marks a strategic step in the Dutch market after previous local successes. The collection is a carefully composite selection of Lolaliza’s ready -made clothing, personally selected by Monteiro. Monteiro, known for her elegance on stage and on the screen, gives her characteristic aesthetics, refined, feminine and confident modern, to a collection that is designed to join the style of Dutch consumers. Lolaliza x Romy Monteiro x Wehkamp. Credits: Lolaliza…

Louis Vuitton and the Spanish football and basketball club Real Madrid have started a multi-year collaboration. The French fashion house provides the formal (travel) clothing for the men’s and women’s football teams, as well as for the men’s basketball team, Louis Vuitton reports today in a press release. For the first time, Louis Vuitton brings his tailor art to athletes “whose sporting performance goes beyond the sports areas.” The brand takes over the baton from Ermenegildo Zegna as an official clothing partner. The exact duration of the collaboration with Louis Vuitton has not yet been announced. For comparison: former clothing…

Fashion Club 70, which is celebrating its 50th anniversary this year, remains an important player in the fashion world of the Benelux. The agency has always been progressive in attracting brands that not only reflect on current market needs, but also wear a rich history and a solid identity. By adding brands that fit well with market demand, but that also have something unique to offer and are rooted in heritage, Fashion Club 70 remains relevant in the ever-changing fashion industry. The philosophy of Fashion Club 70 Fashion Club 70 started as a showroom with a focus on high-end Italian…

Debuuts van ontwerpers waren ooit een noviteit. Ze gaven modeweken een gevoel van opwinding en nieuwigheid, iets wat alleen de mogelijkheid van een transformerende merkidentiteit kon oproepen. Tegenwoordig gaat er echter geen modeweek voorbij zonder een handvol debuten. Hoewel ze spannend zouden moeten zijn, heeft hun overvloed – in combinatie met het feit dat sommige ontwerpers hun eerste seizoen niet overleven – ze veranderd in een noodzakelijk kwaad. Dit in een wereld waar grote merken worstelen om hun plek te vinden in een veranderende luxemarkt. In dit tempo voelt het bijna zinloos om een volledige lijst van debuterende ontwerpers samen…

Age fades; Character and style define the modern man. With our spring/summer 2026 collection we continue our dedication to timeless design. Made for the man who knows himself, this collection is a merger of Japanese minimalism, Italian finesse and Scandinavian brightness, a mix that defines the gallery universe. Credits: Mos Mosh Gallery. Credits: Mos Mosh Gallery. This season, with deep navy blue tones, it opens and slowly shifts to warm neutral colors and earth tones green, with a sophisticated hint orange as the highlight. A bold accent is added with seasonal animal prints, revised for the modern Lord. Every color…

The Antwerp Fashion Walk took place on Thursday 5 to Saturday 7 June. Fashion professionals from all over the world have traveled to the Belgian fashion capital in search of a new fashion talent. Antwerp was one big sourcing event during these three days. FashionUnited highlights the five most remarkable labels in the walk, led by branch organization Flanders DC. Julie Kegels Julie Kegels Credits: Susan Zijp (FashionUnited) The rainy weather on Friday afternoon 6 June does not prevent fashion professionals from visiting the Multibrandstore Renaissance. Julie Kegels’s SS25 pop-up can be admired there. The designer himself is also present.…

On Friday 6 and Saturday 7 June, the graduation shows of the fashion department of the Royal Academy of Fine Arts Antwerp (Kaska) took place in the Waagnatie in Antwerp. FashionUnited visited the showrooms of the fourteen master’s students prior to the show and attended the catwalk show, where prominent representatives from the fashion world were present. Among them were Stefano Galici, creative director of Ann Demeulemeester, and Walter Van Beirendonck, former head of the fashion department. This year’s fashion pasters are confronted with current challenges within the sector; Ranging from job insecurity to global economic tensions and the speed…