Author: FashionUni

NZA New Zealand Auckland is expanding to Germany with new stores in Hamburg & Oberhausen. Controlled growth, premium positioning & strong price …

The British online women’s fashion retailer prettyylittlething, part of the Boohoo Group, has unveiled an ambitious new rebranding to redefine “accessible luxury for a new generation”. Under the leadership of co -founder Umar Kamani, who returned to Prettylittlething last year, the ‘A Legacy in Progress’ rebranding revolves around celebrating the history of the brand, while at the same time the future is being re -designed. The brand distances himself from its fast fashion past and develops into a contemporary women’s fashion brand. When Kamani returned, he stated that he would focus on the “needs and wishes” of the Prettyylittlething customers…

The Dutch director Victoria Warmerdam won prizes during the Oscar ceremony. The director won an Oscar for the best short film with her film ‘I’m not a robot’. A special outfit is part of such a presentation and it was designed by the Amsterdam stylist and designer Tommy Driessen. Warmerdam appeared on stage in a red vintage dress with ruffles and sequins. Driessen adjusted the neckline, added new shoulders, sewed ruffles on the dress and changed the hem, he explains to Vogue. Her look was finished with Louboutin shoes. Driessen was present at the Oscar ceremony and wrote on Instagram:…

Special labels in the new Marc O’Polo Denim – Curated by Lena Collection indicate that the collection contains a special fiber for the first time: Orange Fiber. This fiber is made from wood and residual products from the citrus fruit juice industry. Marc O’Polo says that Orange Fiber is used for the first time in history in a denim product. SummaryMarc O’Polo’s new denim collection contains Orange Fiber, an innovative fiber made of citrus waste.This sustainable fiber, produced in collaboration with Orange Fiber SRL and Lenzing Group, reduces the need for new raw materials.The collection, a collaboration with influencer Lena…

The Georgian-London designer David Koma made his debut at Milan Fashion Week as creative director of the fashion house Blumarine. His FW25 collection is characterized by “dark romance”. A recurring motive in the collection was the thistle, symbol of protection and vulnerability, processed in crystal applications and silver details. Blumarin, founded in 1977, has recently experienced some important developments. In December 2022, Eih Eccellesze Italiane, the owner of Blumarin, considered an IPO. Founder Marco Marchi hereby referred to the strong growth of the group, thanks in part to “a successful creative repositioning” of Blumarin led by designer Nicola Brognano. Under…

Gu, the sister brand of Uniqlo, reveals a new clothing line under the name ‘UG’, created in collaboration with Undercover, the brand of the Japanese designer Jun Takahashi. In a press release, GU reports that UG aims to be an improved version of their existing identity, elevated by the involvement of Takahashi, which was involved in the entire production process of the debut collections. This new line, which is released under the title ‘Silent/Noise’, offers a reinterpretation of GU classics, such as the sweatshirt, shirts of wide cotton and utility pants. With an unstructured style, UG wants to “bring a…

On February 24, 2025, Fracomina presented its FW25/26 collection in the Museum of Science and Technology in Milan. The collection is a nod to the 90s, with a modern twist and a mix of tough and female elements. Grunge and Glamor in balance The Fracomina woman loves contrasts. Oversized leather jackets – also with snake print – are combined with shiny accents and bright colors. The collection brings influences of pop and grunge together in a powerful look. Denim is combined with satin, cargo pants with high heels and skirts in different lengths. Sweaters get extra flair with rhinestones, springs…

This season there was a lot of talk about who were not present at London Fashion Week. Nevertheless, there was a bustling energy around the creative power that makes London one of the best fashion cities when it comes to cherishing rising talent. Central to this were the designers who participated in the Newgen initiative of the British Fashion Council. Newgen, launched in 1993, played a key role in the support of some of the biggest names in British fashion, including Alexander McQueen, JW Anderson, Christopher Kane, Roksanda, Ahluwalia, Grace Wales Bonner, Molly Goddard and Bianca Saunders. The program, which…

Circular fashion label Martan announces that the last three weeks of their successful Sharefunding campaign have started. Due to the overwhelming success, the investment round has been expanded, but will mainly be filled in by professional investors. For private investors who can get in from € 250, the possibility closes on March 9. Martan has reached impressive milestones in recent months. The brand organized a showroom during Paris Fashion Week, drew their first international store with four more negotiations, and saw their online sale rise by 42%. In addition, the brand was recognized by leading industry publications, including 1 Granary.…

After a rollout in Belgium and France, among others, H&M Pre-Loved can now also be found in the Netherlands. The second -hand selection was introduced in a store in Amsterdam, reports H&M on LinkedIn. It is the ninth physical location for H&M pre-loved worldwide. Not only second -hand items from own brand H&M (and sister brands from the H&M Group) are shown, also items from other external brands. “Now that shoppers are looking for more ways to combine vintage with new, Preloved appears to be a hit,” reports H&M. “Customers come back to the stores to find unique pieces and…