Author: FashionUni

The French fashion brand Vetements has been used to the Supreme Court of the United States with the request to revise a trademark case. The company is challenging a decision of a lower court that has rejected the trademark request for the name ‘Vetements’. The core of the case is the question of whether the brand name, which means ‘clothing’ in French, can be registered as a trademark in the US. The company states that the legal system wrongly relies on the English translation of a French word to determine whether it can be registered as a trademark. The first…

New Balance has been one of the few independent, family businesses in the global sports and lifestyle industry for more than a century. Founded in 1906 as a company for arch supports, the brand has developed into a superpower that is not only known for innovative shoes and clothing, but also for the non-reversing dedication to quality, integrity and social impact. New Balance is not a heritage brand, it is a brand with heritage, driven by innovation and a clear goal: to stimulate people through sport and craftsmanship and creating positive change worldwide. A culture of integrity and cooperation The…

The iconic crocodile of the French brand Lacoste is replaced by a goat. However, this metamorphosis is temporary and only applies to a capsule collection dedicated to one of his most important ambassadors: tennis player Novak Djokovic, also known as ‘Goat’ by fans and media. Lacoste celebrates Novak Djokovic The choice for a goat to replace the Lacoste crocodile is due to the meaning of the English acronym Goat (goat), which stands for ‘Greatest of All Time’. That is also called Novak Djokovic. The Lacoste ambassador “embodies this excellence that justifies such a celebration,” the brand said in a press…

Modern technical outdoor jackets combine watertightness and windproofness with breathable capacity thanks to advanced materials and constructions. The most important properties, from completely waterproof to water -repellent, windproof and breathable, are explained below, as well as the technologies that make this performance possible. Because does everyone really know where the difference lies? Waterproof vs. water -repellent A coat is called waterproof if this precipitation keeps it completely out, regardless of how long or hard it rains. This performance level is usually indicated by the water column: the higher this value (in millimeters), the better the rain resistance. Technical outdoor jackets…

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The Peruvian fashion world is determined to conquer the international scene. Under the leadership of Promperú, the Peruvian Commission for Export and Tourism, established brands and new talent presented themselves in the Aleegra Collective showroom in Amsterdam to show Europe the creative power of the country and their commitment to sustainability. The collections of these established names and new talents-many of which are already present on prestigious catwalks and fairs such as CIFF in Copenhagen, Tranoo in Paris or Coterie in New York-distinguish themselves by using regenerative fibers such as alpaca wool, Pima-Katoen or Shiringa-Leer. This brings knitted garments, hand…

This summer, a special collaboration for My Jewelery is marking: the Dutch jewelry and fashion brand is joining forces with Vogue NL for a unique campaign with an international appearance. A new step that fits with the Global Brand Ambition of My Jewelery and perfectly matches their mission to connect, celebrate and surprise women. Unique collaboration The collaboration is kicked off with a special product sampling in the September edition of Vogue NL. In the circulation, readers receive a New York City Inspired My Jewelery Love Necklace from the latest Bold & Classic | The Vogue Edit collection, where timeless…

Amsterdam is an international meeting place this week. This is not because of Fashion Week, which will take place in a few weeks, but because of the celebration of Sail Amsterdam 2025. This maritime event returned after ten years of absence, the pandemie threw a spanner in the works in 2020, and coincides with the 750th anniversary of the city. More than forty historic ships docked in the port, including the training ship of the Peruvian Navy. This opportunity was used to promote the cultural heritage of the country, with fashion playing a leading role. In a parallel program of…

The Equestrian brand of H&M, All in Equestrian, is expanding in Europe. The collection, with products for both horse and rider, is available online in the United Kingdom, Germany, the Netherlands, Switzerland and Austria. All in Equestrian, launched at the end of 2023, offers a compound collection, from functional stable clothing to rider inspired pieces, designed to also wear outside the stables. All in Equestrian campaign Credits: H&M So far, since the beginning of 2025, the collection was only available online for Scandinavian customers. H&M expands distribution after ‘great feedback’. The autumn/winter collection of 2025 is available online at HM.COM.…

American shoe brand Allbirds has presented a new collection that ‘Waste turnover in treasures’ with the very first shoes made from textile-to textile recycled materials from poly-cotton waste. The sneakers have been developed in collaboration with Blumaka, a precursor in processing recycled foam to high-quality shoe products, and Circ, an innovator in textile-to-textile recycling, to give production waste a second life through mixed textile waste and foam residues into brand new shoes. Allbirds Remix Cruiser Sneakers Credits: Allbirds Adrian Nyman, head of design at Allbirds, says in a statement: “For us, ‘better things in a better way’ means that we…