Author: FashionUni

How do you train students to designers who are not only creative, but also agile, curious and socially aware? By bringing them into contact with practice from day one. At Artemis Academy we believe that practical experience is indispensable in the development of both hard skills and soft skills. And sometimes such a collaboration comes by that everything has: technology, sustainability, innovation and a good dose of creativity. This year our third -year students within the Styling & Design module had the unique opportunity to work with Byborre – the textile company that makes internationally a name for innovative designs,…

The German Discounter Lidl wants to redo its sports brand Crivit and become the ‘strongest sports brand in Europe’ with a campaign. “Find Your Move” is the first international omnichannel campaign of the brand, Lidl shares in a press release. The campaign will be shown in more than 30 countries on television, social media and in the physical stores. The goal is to invite people to ‘re -discover movement’. With the start of the campaign, the renewed brand identity of Crivit is also launched. The brand is now present with its own profiles on social media channels such as Instagram,…

Lanius introduces a pajama collection from ‘Deadstock’ and thereby expands the product range. The German sustainably oriented brand uses residual materials from a blush production from the spring/summer 2024 season and launches three nightwear styles, Lanius announced on Thursday. The collection consists of a striped pajama shirt and a matching long and shorts. “Deadstock” is created by us thanks to a precise planning of the forecasts only in rare cases. The higher minimum order quantity for biological cotton in the dust order was in this case the reason for the “Deadstock”, “said Cornelia Westfehling, sustainability manager at Lanius. “Thanks to…

Radar pressed us again with the nose on the facts, we often tell something other than what we do. Six articles submitted to H&M and Primark, which then make a trip of 85,000 km to end up in piles in Africa, where 40% are entrusted to the sea in a bay. Fortunately, C&A and Zara deal a little better with the goods entrusted to them that are sold in the neighborhood through the cycle. Greenwashing It remains a recurring phenomenon, Trump makes furore with “Sanewashing”; He makes everything much smaller than it is. That gives the same result, but it…

The Yacht Loafer van Aurélien is a refined reinvention of the classic boat shoe, redesigned from the characteristic perspective of modest luxury and Mediterranean elegance. In Italy by hand made by master craftsmen, this model unites maritime heritage with high -quality design, a silhouette that is at the same time timeless and contemporary. The name ‘Yacht Loafer’ perfectly reflects the philosophy behind the design. Just as a yacht is the ultimate embodiment of life at sea, so this loafer is a luxurious interpretation of the traditional cover shoe, intended for more than just the deck, but for a lifestyle full…

Fashion designer Mattijs van Bergen has designed the new corporate clothing for the employees of Holland Casino. The casino announced this today. Van Bergen has been working with the company since 2023. Van Bergen is best known for his designs for the catwalk, for Queen Máxima and for theater companies such as the National Theater. The new outfits are dark blue with golden details on, among other things, the pants, collars and cuffs. According to Van Bergen, the clothing fits well with Holland Casino. “The new collection is stylish, powerful, a little daring and at the same time comfortable. It…

The French upcycling company Losanje has won the Andam Fashion Innovation Award 2025. The price is for the company’s circular and sustainable solutions. Losanje converts residual parties and unwanted textiles into new fabrics and products. The Innovation Prize was introduced in 2017 and supports technological innovations. These innovations contribute to the transformation and reinvention of the fashion industry. The price is accessible to every French or international entrepreneur or start-up who wants to develop his project in France in the field of biotech, new materials, production, distribution and circular economy. The winner of 2025, Losanje, receives a subsidy of 100,000…

Now that Gas Jeans is celebrating its 40th anniversary, it is clear that the journey of reinvention, sustainability and market expansion has considerably formed the course of the brand. What started as an established name in denim has developed into a brand that combines heritage with modernity, aimed at a contemporary consumer, while it remains deeply rooted in its Italian design philosophy. A gradual development The rebranding that was started in 2022 marked a crucial moment in the history of gas, with the aim of addressing a younger, more dynamic audience. However, this shift was anything but immediately. “Rebranding is…

LONDON – One of the best speakers of the World Retail Congress 2025 was Helena Helmersson. The top woman has been at the head of the Swedish H&M Group for a few years and has recently become the chairman at Material Innovation Company Circulose. In London, during a convincing Keynote she called on all present professionals to get back on sustainability. Helmersson acknowledges that the focus on sustainability has been relaxed. That has good reasons: the pandemic, inflation, various wars, AI, etc. All got the attention of sustainability, because sustainability was no longer the biggest challenge that companies had. However,…

Behind every product in a store is a production process. In the series from needle to wire, FashionUnited talks with an expert about how an everyday item is made. This time: the Italian production team of the Dutch fashion brand Wandler about how the Hortensia Bag is made, the first design of the brand. The Hortensia Bag is made entirely by hand. Making one Hortensia Bag takes up to eight hours. Wandler’s Hortensia Bag Making Process “Every masterpiece starts with the quality of the material,” says a producer from Italy. Wandler uses only Italian calf leather (Vitello), supplied by LWG…