Zeeman Has Done it again. The traditional Dutch discounter has found a new item to investigate the price of. This time it is about diamonds, Lab Grown Diamonds to be precise. Zeeman managed to make a lab-diamond pendant for 29.99 euros.
Diamonds have a luxury image. Natural diamonds have been formed for billions of years and are mined in mines. These factors ensure a high price of diamonds. However, modern techniques make it possible to make diamonds in a lab. The same conditions are created in the laboratory that are needed to make a diamond. Although both types of diamonds have the same hardness, light infection and shine, the price is significantly different. “More and more diamonds are being made in this way, but still sold for high prices. For example, the myth of the rare, magical gem is benefited.
Various steps have been taken to reach the low price of 29.99 euros for the pendant. For example, the diamonds were made in large numbers, purchased directly from the maker, no expensive boxes were made as packaging and the chain is not included. Zeeman does offer that chain separately for 14.99, reports marketing manager Kasper Figee during an event in Amsterdam.
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Anyone in doubt the story of Zeeman can go to the Naturalis precious expert. This expert has assessed the quality of the Lab diamond for Zeeman and verifies the stone.
“It can be that simple”: Zeeman takes a closer look at Lab diamonds
Figee indicates that the creation of the Zeeman diamond took about two years from idea to launch. The marketing manager indicates that during brainstorms the craziest ideas come to the team, but that a lot of research is needed to see if there is a story that fits Zeeman. The Discounter has been busy for years to show that good quality does not have to be expensive and removes the mystery from high prices.
Although the campaigns and products are in the making for years, it also provides success. Many of the products sell out within a few hours. This happened with the wedding dress, the sneaker called Hybrid Z and the perfume ‘Air’. The company has already won an Effie Award several times through the campaigns. The Effie’s are professional prizes for the marketing and advertising industry.
The Zeeman diamond pendant and matching chain can be purchased from Thursday 4 September from 14:00 via the Zeeman website.
