Fashion and lifestyle brand Guess unveiled its winter ski capsule collection with a high-altitude fashion show at the newly reopened Glacier 3000, a ski resort in Switzerland. During the show, more than 20 models presented the Guess skiwear collection as they walked the iconic Peak Walk, the only suspension bridge in the world that connects two mountain peaks at an altitude of 3,000 meters.
The event, this year called ‘Winter Project’ by the brand, also highlighted Guess’ role as a key partner of Glacier 3000, with striking, corporate-style outdoor furniture and exclusive photo opportunities for visitors to the alpine destination.
This move follows Guess’ takeovers last year at prestigious ski destinations such as Cortina in Italy, Zermatt in Switzerland and Hochzillertal-Kaltenbach in Austria, with corporate-style igloos and outdoor areas with an ice bar, decorated with exclusive Guess loungers and blankets.
Paul Marciano, co-founder and chief creative officer of Guess? Inc., said in a statement: “We are incredibly excited to return to the Alps with the Guess Winter Project. The success of last year’s project inspired us to continue this momentum. A true industry first, the fashion show at Glacier 3000 was an incredible achievement and provided a fantastic setting to promote the new ski capsule.”
The collection itself showcased Guess’s contemporary mix of high-performance skiwear and accessories, as well as a curated selection of its fall/winter statement pieces in faux fur and outerwear.
Highlights included bright pink and mint green ski suits, jumpsuits adorned with rhinestones, Fair Isle print knits and waterproof and windproof skiwear decorated with the Guess winter peony monogram motif, alongside chunky ski boots and oversized earmuffs. For men there were Norwegian wool blend knits, ski jackets and matching trousers in neutral tones, knitted hats and faux fur trapper hats.
The Guess winter ski capsule is available this month on Guess.com, in selected stores and special pop-up stores.
