De nieuwste wassingen en afwerkingen voor SS25

As we look ahead to denim innovations for the SS25 season, the intersections of craft, expression and sustainability breathe new life into the beloved and ever-popular garment. Especially in the case of washes and finishes, which remain consistent focuses of newness and interest. From a new take on distressing to deeply saturated indigo colors; designers and suppliers are taking advantage of these emerging denim washes and finishes, ensuring the results remain wearable and relevant to growing markets. Finally, they influence the coming year. Consider this selection a catalog for what’s to come.

Timeless properties

Suppliers are doing their utmost to escape the rapid trend cycles supported by social media. Instead, they are pressuring the industry to focus on quality and timeless value for denim washes and finishes. Well-crafted and uncomplicated denims in both heavy and lighter chambray styles remain essential this season – with a wide range of washes, from super dark overdyes to “almost white” blue washes, the aim here is to embrace a sense of ease and wearability that feels universal. With this straightforward focus, designers also prioritize a refreshing sense of functionality for denim. On recent catwalks, the majority of collections favored clean surfaces, as highlighted by 16 Arlington and Sacai, but subtle fades and whiskering, key features at Tommy Hilfiger, were also considered – bringing a casual sophistication to solid surfaces .

Romantic decoration

A soft impression of embellishment is quickly gaining ground, merging the romantic beauty of craftsmanship with dramatic dressing for new denims. Through small details or all-over treatments, denim purveyors, particularly Isko, Outside, Fashionart and Sharabati, continue to unveil collections with finishes that are detailed, graceful and heirloom-inspired through the use of floral secession motifs, ethereal pastels and the blending of pieces of material as a way to soften the tough characteristics of denim in favor of a more feminine focus. The most notable confirmations of this shift on the SS25 catwalks were the return of jacquard-inspired embroidery and devoré burnout effects, reflecting a new era of denim in women’s fashion.

Playful expressiveness

Designers and suppliers are in dire need of a boost and are focusing on new expressions of denim creativity with artistic and cheerful techniques that stand out to lift the good mood. Looking back to classic design codes, layered, decorated and dye-obsessed surfaces transform otherwise simple fabrics into witty and fantastic works of art worth cherishing. Optimism was back on the catwalk, with dazzlingly shiny surfaces and velvet finishes extending to the denim collections of Schiaparelli and Stella McCartney.

From a supplier perspective, refiners like Garmon are pushing the boundaries of creative freedom, particularly through metallic coating techniques where PFD fabrics are carefully dyed and then finished with metallic foils for a unique, almost painterly effect for buyers.

Rough & Ready

One of the most noticeable seasonal shifts in finishes for SS25 takes shape in the form of grungier and grittier denim surfaces. Even luxury houses like Burberry and Balenciaga interpret their take on toughness and defiance in directional denim looks. Seamlessly transitioning from casual to formal settings depending on the amount of paint or distressing applied, the anxious denim aesthetic of the past is now updated with a more action-oriented and relatable take. Diesel, for example, once again took denim to new heights with their SS25 collection in a sea of ​​waste. The brand’s creative director, Glenn Martens, is known for his creative, often extreme, denim applications and this season wanted to highlight the complexity of circularity in fashion and Diesel’s commitment to embellishing the process with an impressive rework of archival fabrics, laser distressing and a show set covered in 14,800 kg of denim scraps that would later be reused in future collections. Similarly, the focus on reuse and repair with pattern-forming fraying, patchwork and aggressive chemical washes was also a key highlight at Ferrari and KNWLS.

Given the increasing versatility and expansiveness of denim styles among suppliers and designers, it’s no surprise that SS25 is shaping up to be one of the most directional wash and finish seasons yet.

FS is a creative forward-looking agency that helps leading consumer brands around the world unlock innovation and drive growth. Using a combination of human and artificial intelligence, we analyze cultural shifts and interpret detected patterns to uncover trend-driven business opportunities. Read more at Fashionsnoops.com.

This article previously appeared on FashionUnited.UK. Translation and editing by Sylvana Lijbaart.