Han Kjøbenhavn is a Danish fashion brand that has grown from local fame to international recognition. The label was founded in 2008 in Copenhagen by Creative Director Jannik Wikkelsø Davidssen and is known for the combination of raw streetwear influences with avant-garde Scandinavian design. Over the years, Han Kjøbenhavn has built up a reputation as a creative and narrative strong brand, with a dedicated supporters worldwide.
Brand history and development
Han Kjøbenhavn originally started as a spectacle brand, but soon expanded to full ready-to-weear collections for men and later also for ladies. The name ‘Han Kjøbenhavn’ refers to the Danish origin, where ‘Kjøbenhavn’ is the old spelling of Copenhagen. The brand wanted to consciously break with the traditional Danish design standards and opted for a darker, alternative sound. Early the brand received praising criticism and was named one of the best Scandinavian men’s fashion brands in 2013 by Complex and in 2014.
The narrative runway shows of Han Kjøbenhavn during Copenhagen Fashion Week, which takes place every year in February and August, underline the artistic vision of the brand and structurally show two main collections per year. In 2022, Han Kjøbenhavn made the headlines with the ‘Grip Dress’ worldwide, designed for actress Julia Fox for the Oscars: a black leather dress with a collar in the form of a hand that encloses its neck. The viral moment confirmed the international prestige of the label.
Key factors behind the success and social medianamics
The advance of Han Kjøbenhavn is due to a strong brand identity and smart positioning within fashion communities. The focus on storytelling and emotional resonance in the design has created a loyal cultural group. This loyalty translates into a powerful presence on social media: the pronounced visual language of the brand yielded more than 170,000 Instagram followers, where lookbook photos and atmospheric catwalk fragments regularly yield tens of thousands of likes. Han Kjøbenhavn is also often tagged and shared on Tiktok, both in Behind-the-Scenes content and in dramatic show images. Videos from Copenhagen Fashion Week and announcements of collaborations, such as showing models with hearing aids to break through stigmas, appeal to a young, global audience.
Collections and price positioning
Han Kjøbenhavn launches two main collections, spring/summer and autumn/winter annually, often supplemented with smaller drops such as the ‘Silence’ ActiveWearline and a recently released denim line. The brand positions itself within the premium segment and offers an eclectic range. Items from the latest collection illustrate a wide price range: a basic Diamond Slim T-shirt costs 110 euros, while striking outerwear such as the Crinkle Leather Bomber Jacket rises to 1,745 euros. In between are pieces such as the Bankers Coat (470 euros) and popular Streetwearklassiekers such as hoodies and cargo pants for around 160 to 310 euros. This price fork shows that Han Kjøbenhavn offers both accessible luxebasics and high-end avant-garde pieces.
International expansion and reach
What started in the streets of Copenhagen has become a global fashion house. Han Kjøbenhavn opened his first flagship store in Denmark and soon expanded with shops in New York (2013), Paris (2015) and London (2022). In 2025 the brand was active in dozens of countries, via its own stores and via selected retail partners. The collections are available at high-end retailers and leading online platforms in Europe, North America and Asia, which considerably increases the global visibility of the label. This international expansion has not watered the Copenhaagse Spirit of the brand; On the contrary, Han Kjøbenhavn’s worldwide success is based on exporting his outspoken aesthetics and narrative. The target group, style-conscious avant-garde lovers and luxurious wear fans, now finds the brand from Los Angeles to London and far beyond.
Vision of the future
Han Kjøbenhavn shows no signs of delay. The brand has embraced innovative growth strategies, including an initiative from 2023 around ‘Democratized ownership’ where fans could buy small shares in the brand. This community-driven approach is in line with Davidsen’s vision on co-creation with the public and strengthens the personal involvement of followers in the brand story. Creative experimentation remains central. Recent shows, such as the autumn/winter 2025 collection ‘Concrete Born’, not only acted as a fashion show, but also as an artistic statement. Han Kjøbenhavn also explores new collaborations, from technology partners aimed at raising awareness about hearing hearing to repositioning his denim heritage.
The management strives to maintain the independent, innovative spirit of the brand, even now that the global influence is growing. With a strong presence on social media and a unique blend of Scandinavian design and subcultural influences, Han Kjøbenhavn is ready to continue his development as an internationally relevant fashion power, without losing sight of its creative origin.
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