Author: VOG

Having an ear to the streets mirrors his predecessor, the late Virgil Abloh (also the founder of Off-White), says Rhianne Sinclair-Phillips, founder and creative strategy director of FRM Creative. “Pharrell comes from music. He’s a musician and a producer, so he knows and understands how sound can translate globally,” adds Sinclair-Phillips. “It’s smart of Louis Vuitton to say: this is what’s new, what’s hot, and we’re going to make sure they have a presence at our show.”There is an opportunity for luxury brands to become early adopters and grow with these emerging artists, experts say. “If the return on investment…

This article first appeared on Vogue. Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.It’s been a very sporty summer, and it isn’t over yet. The 2024 Paralympics Games kicked off today in Paris with an outstanding opening ceremony staged on the Place de la Concorde and the Champs-Élysées.While the inaugural event at the Olympics involved Lady Gaga, Celine Dion, and lots of Christian Dior, emerging talent took the spotlight at the Paralympics. It was around four months ago that the Paris-based designer Louis-Gabriel Nouchi received a call from Daphné Bürki,…

Chopard’s tie-up marks another major campaign for Hadid, who, after taking some time off for health reasons, has this year grabbed headlines as the new face of Saint Laurent and later for Adidas (this campaign was withdrawn amid controversy).For Chopard, the choice of Bella Hadid signals the beginning of a new era because whatever Bella Hadid wears, says, does and touches instantly goes viral.A glance at Hadid’s social media figures explains why. With 70 million followers across Instagram and TikTok, Bella Hadid is ranked among the top 100 influencers worldwide by social media analytics company HypeAuditor.“Bella Hadid has built a…

“First and foremost, we are doing it for Ukrainian designers and the Ukrainian fashion industry,” says founder and CEO of Ukrainian Fashion Week Iryna Danylevska. “Journalists cover military events and tragedies that constantly take place in Ukraine. We wanted to speak in a different language and for the world to see us, hear us, and appreciate our resilience,” she says. “We expect Ukrainian Fashion Week will have a lot of attention from media and social media and it’s going to be a source of inspiration for the whole nation.”Safety concernsWhile the bulk of the fighting remains in Ukraine’s Eastern regions,…

“That was my ‘oh, shit’ moment,” said Miner. “Suddenly the goal of $3 million in 2025 that would have avoided significant cash shortfalls felt very difficult to get to.” His partners were planning him flat when he needed a 20 per cent growth to reach his goal. After a couple of calls with his accountant and outsourced CFO, he decided that it was time to call it. He explained: “I could have rolled the dice and really gambled to continue, but I don’t have the resources to make that money up, and I could not just enter this place that…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts.Ganni has long been Copenhagen Fashion Week’s flagship brand. But after two seasons off showing in the Danish capital, Ganni is making the move to Paris Fashion Week for Spring/Summer 2025, with a show on Tuesday 24 September. And it’s not a one-off.“Ganni has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale,” said Ganni CEO Laura Du Rusquec in a statement. Du Rusquec, who was previously…

“Labels like Fubu, Billionaire Boys Club and Icecream did a lot of branding in that kind of way,” says Rob Nowill, fashion editor and former content director at Mr Porter. “Then, you had Evisu doing huge branding across the rear of denim and sweatpants.”The resurgence of this Y2K design staple arguably owes as much to one contemporary brand as it does to labels from the golden age of streetwear. Besides a brief renaissance via Pyrex and Hood By Air in the early 2010s, the groin graphic lay relatively dormant for a couple of decades. “Until Corteiz revived it, reintroducing it…

However, as we navigate economic and political uncertainties consumers are shifting their behaviour, Panzoni says. “The focus is moving away from these abstract, symbolic purchases to garments with clear, functional value propositions. In this climate, consumers are prioritising practicality and reliability in their fashion choices, seeking clothing that offers tangible benefits and straightforward utility,” she continues. “Clothes that simply want to be clothes are in.”Danielle Windsor, founder of London-based label Yaitte, believes that this shift is also driven by increasing sustainability efforts. “The temperature of the industry reflects a complete shift in thinking, exposing the damaging effects of over-consumption and…

This article on Miu Miu is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Miu Miu’s star continues to accelerate with H1 sales up 93 per cent year-on-year at a time when the luxury industry is going through a rough patch. It may not be a megabrand (although it’s on its way to reaching €1 billion in annual sales, reporting €530 million in the first half) but such…

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.Soon after graduating from medical school, Eunice Zhang began buying jade jewellery worth 10s of thousands of yuan. She earned a professional qualification as a gemologist and a jade appraiser, and in 2019, she founded her brand and opened two accounts on Xiaohongshu, where she hosted live broadcasts selling jade jewellery.