Author: FashionUni

Shein intensifies the number of product safety tests, the company reports in a press release. It seems to be a direct response to the criticism that the EU previously expressed on the Chinese e-tailer. The EU reported that SHEIN violates consumer rights in the field of product safety, among other things. The Chinese Gigant now reports that this year it wants to perform 2.5 million product safety tests. This is an increase of 25 percent compared to last year. Shein allocates $ 14 million for this. In addition, it reports that it cooperates with 15 ‘internationally recognized product test agencies’…

Paul & Shark now also provides the small sharks with the introduction of their first children’s clothing collection. The Italian brand launches its first junior collection for children aged four to sixteen, Paul & Shark informed Friday. The collection has been developed in collaboration with children’s clothing specialist Altana Società Benefit and debuts for SS26 season. This expansion of the range is part of the company’s overall expansion strategy. “The introduction of the junior line is an important step for us and shows the great work that we do both commercially and communicatively,” said Andrea Dini, general manager of Paul…

Every month FashionUnited selects a number of sustainability efforts from the fashion industry, both from home and abroad. Today, eighteen efforts from May 2025 are mentioned. EU-Fastinanced T-REX project presents blueprint for textile-to-textile recycling After three years of cooperation, the EU finished by the EU has completed its mission: developing a blueprint to scale up textile-to-textile recycling (T2T) in Europe. With thirteen partners, including Fashion for Good and Adidas, the project presents concrete insights and recommendations for every step in the recycling chain. The results emphasize, among other things, the importance of technological innovation, cooperation and policy measures to make…

Van Gennip Textiles represents children’s clothing brands Dirkje, Koko Noko & Nightwear Charlie Choe. Discover their vision and new collection on Preview.

Ledûb, part of Family Business of Winkel Fashion, is expanding its wholesale strategy in addition to a focus on more informal styles with a well-considered shop-in-shop concept. With this, the brand not only responds to better brand visibility on the shop floor, but also on changing consumer behavior. “We want to make the quality of our products tangible in the store. That only works if you adjust the presentation to the offer,” says director Anja van den Bersselaar during a conversation with FashionUnited. From stacked to visual experience Traditionally, shirts in stores are often packaged and stacked. For a brand…

Luca Sburlati, chairman of the Italian branch organization Confindustria Moda, signed the protocol to combat exploitation in the fashion production chain yesterday during the prefecture of Milan. With this, the organization expresses its willingness to cooperate with public institutions (such as the prefecture, court, labor inspection and Carabinieri) and other sector organizations. Camera Nazional Della Moda Italiana (CNMI) supports the protocol, but points to “essential points that must be operational differently to prevent negative consequences for companies and the chain”. The organization, led by Carlo Capasa, emphasizes the importance of confidentiality, protection of brand-know-how, customer information and data. CNMI therefore…

While museums are traditionally seen as guardians of the past, progressive institutions actively enter into the dialogue with contemporary design to remain relevant and accessible. The collaboration between Lolaliza and Fashion Museum Hasselt is a perfect example of this. By dressing the staff in direct contact with visitors in ensembles with a strong personality, the Belgian women’s model label initiates an interaction between historical stories and contemporary expression, and positions employees as visible ambassadors for both institutions. The employees of a Museum Stylen Lolaliza’s role as an official styling partner for the team of Fashion Museum Hasselt during the next…

How do you train students to designers who are not only creative, but also agile, curious and socially aware? By bringing them into contact with practice from day one. At Artemis Academy we believe that practical experience is indispensable in the development of both hard skills and soft skills. And sometimes such a collaboration comes by that everything has: technology, sustainability, innovation and a good dose of creativity. This year our third -year students within the Styling & Design module had the unique opportunity to work with Byborre – the textile company that makes internationally a name for innovative designs,…

The German Discounter Lidl wants to redo its sports brand Crivit and become the ‘strongest sports brand in Europe’ with a campaign. “Find Your Move” is the first international omnichannel campaign of the brand, Lidl shares in a press release. The campaign will be shown in more than 30 countries on television, social media and in the physical stores. The goal is to invite people to ‘re -discover movement’. With the start of the campaign, the renewed brand identity of Crivit is also launched. The brand is now present with its own profiles on social media channels such as Instagram,…

Lanius introduces a pajama collection from ‘Deadstock’ and thereby expands the product range. The German sustainably oriented brand uses residual materials from a blush production from the spring/summer 2024 season and launches three nightwear styles, Lanius announced on Thursday. The collection consists of a striped pajama shirt and a matching long and shorts. “Deadstock” is created by us thanks to a precise planning of the forecasts only in rare cases. The higher minimum order quantity for biological cotton in the dust order was in this case the reason for the “Deadstock”, “said Cornelia Westfehling, sustainability manager at Lanius. “Thanks to…