Author: FashionUni

Known for their playful prints and colours, A Fish Named Fred is in the midst of selling season with their latest SS25 collection, Sahara Sunset. This collection not only marks a creative milestone for the brand, but also showcases their strategies to strengthen existing partnerships and enter new markets. Innovative collections for various retailers A Fish Named Fred’s continuous pursuit of innovation sets it apart within the wholesale fashion industry. Inspired by the rich culture surrounding the Sahara, the SS25 collection Sahara Sunset introduces bold changes in print design, featuring both enlarged and minimized patterns. New materials, such as linen,…

CAST, Trading Platform for Shoes, Sports & Fashion, is celebrating its 40th anniversary this year. In the article below, we look back at the most important highlights and changes over the past 40 years. Over four decades, CAST has CAST has developed into an essential meeting place for retailers, brands and manufacturers in the Netherlands and the Benelux. 1984 | Shoe center Nieuwegein On 20 August 1984, the opening of the Schoenencentrum, ‘a wholesale centre for footwear’ in Nieuwegein was a fact. With over 13,000 square metres of showrooms, over 140 representatives and agents of shoes settled down at the…

The Summum Fall 2024 collection is trickling into stores – and there’s a lot to see. Wool tartans, unusual textures and blanket-like jackets reveal the collection’s inspiration: the Scottish Highlands. Home in the Highlands The Fall 2024 collection has arrived! Team Summum went to the Scottish Highlands for the photoshoot and was carried away by the atmosphere of lodges and tall tales of myths and monsters, as well as life in vibrant cities such as Glasgow and Edinburgh. This local colour is reflected in the designs for Fall 2024. Credits: Summum Colors and styles We start the fall season with…

Spanish fast-fashion giant Mango released its new “Mango Teen” advertising campaign last month to much fanfare. At first glance, the ad—featuring a model wearing a colorful cropped top, posed against a desert backdrop—seems like a plethora of other summer campaigns aimed at teenage girls. But upon closer inspection, something else becomes apparent: none of it is real. Mango’s campaign was created entirely with generative AI in a collaboration between its “design, art and styling, dataset, and artificial intelligence (AI) model training and photography studio, among others,” according to the press release. But while the industry celebrates its groundbreaking innovation, a…

Taiwan – Oyster shells, used for centuries for their insulating properties, are now being repurposed to create a unique, eco-friendly fabric in oyster-farming western Taiwan. Entrepreneur Eddie Wang remembers the clam shells that covered the streets of his hometown in the western Yunlin district, which locals used to insulate their homes. “They burned the shells and applied the residue to the walls. The houses were warm in winter and cool in summer,” the 42-year-old Taiwanese told AFP news agency at his factory in Tainan, in the island’s southwest. “So I was curious to know why oyster shells had such a…

What will definitely happen this week? FashionUnited looks ahead to the fashion news of week 33. Below are the main points from the editorial agenda in the period from Monday 12 August to Sunday 18 August. Early birds, last-minute shoppers and silence: This is what retailers are noticing about the warm weather Temperatures are rising in the Netherlands. People are going to the beach or the swimming pool to cool down. FashionUnited is curious, how are our local stores doing at the moment? Are they selling more or are the cash registers quiet? Various fashion entrepreneurs from across the country…

Characteristic Italian music, mixed with the scent of espresso, hung between the olive trees in the courtyard of the Summum Headquarters in Amsterdam. FashionUnited was welcomed at Summum on July 8 to discover the latest Spring 2025 collection. Infused with Sicilian atmosphere, Summum took FashionUnited along in the creative vision and the entire design process of the Summum collections. Showroom tour An extensive Italian lunch was followed by an intimate and detailed tour of Summum’s showroom. The modern space was filled with the latest Spring 2025 collection: a sea of ​​different styles, summery colours and thoughtful accents. Because the collection…

With the Olympic Games in Paris this year, the mix of sports and fashion is in the spotlight. Where these worlds were previously largely considered separate, there is increasing collaboration between athletes and fashion brands, both in the higher segment and among high-street names. How are brands using this development to their advantage to appeal to their target audience and partners, and what does this mean for athletes? Athleisure Sports and fashion are most evident in the athleisure trend, which refers to wearing sportswear outside of the gym or the playing field. Athleisure offers the comfort of sportswear, while the…

Music is a constant companion that helps us express our identities, connect with others and form communities, much like fashion, where runway shows, advertising campaigns and even shopping experiences wouldn’t be the same without their soundtrack. This relationship between the two is reflected in how we associate certain styles, such as leather jackets with rock fans, or how Taylor Swift fans took inspiration from one of the singer’s ‘eras’ when choosing their concert outfit. A research group from the LCI Barcelona school has explored this connection to develop an artificial intelligence that can generate playlists based on a person’s appearance.…

StockX, the global sneaker, streetwear and collectibles resale platform, has released its latest trend report, “Big Facts: Brands Making Moves,” which finds that rising brands including Asics, Adidas and On, while Denim Tears, Timberland and Prada are among the brands making the biggest leaps in the secondary market in 2024. By analyzing global StockX sales data from the first six months of 2024 compared to the same period in 2023, the trend report identifies the fastest-growing brands across the sneakers, footwear, apparel and accessories categories. StockX suggests the running aesthetic will be around for a while, as Japanese athletic brand…