Author: FashionUni

During Paris Fashion Week SS25, designers present a range of intriguing colors and color combinations. ‘Latte dressing’, wearing elegant styles in different shades of brown, is gaining ground and will continue into next season. The catwalks show a palette of neutral tones that tell a story, while the growing interest in corporate ‘corpcore’ creates looks in multiple shades of gray, often combined with other colors. At the same time, bright colors and pastel combinations – just like in other ‘big four’ fashion cities – bring a touch of optimism in an otherwise uncertain time. Red + Johanna Ortiz Johanna Ortiz…

Influencers have become an indispensable part of the fashion world today. They give brands an authentic and human way to reach their target group. But influencer marketing also comes with a few legal challenges. Here are some key points to consider for fashion brands and influencers looking to collaborate – and some tips on how to avoid those pitfalls. 1. Transparency first One of the biggest pitfalls in influencer marketing is transparency. Consumer protection is a hot topic, and legislation requires influencers to clearly indicate when a post is sponsored. An influencer is an extension of the brand, and consumers…

“I have been in this industry for many years and I can tell you that if you realize a loss of 6 percent this year, you are doing incredibly well. The average loss in the sector is between 25 and 30 percent.” With this bold statement, Dutch trend forecaster David Shah opened his trends seminar that will have an impact on the textile sector – especially in swimwear, lingerie and activewear – during the Mare dit Moda fair, which took place from 5 to 7 November at the Palais des Festivals in Cannes (France). The words set the tone for…

Especially for the holidays, Summum is introducing an exclusive capsule collection with a festive twist. This is a first for Summum, perfectly timed for the period when drinks and events are on the calendar and everyone feels like dressing stylishly. About the collection The capsule consists of seven festive items, designed to shine during the holidays and all surrounding occasions. What makes this collection truly unique is the choice of the trend color off-white. This light shade stands out strikingly against the dark colors that often dominate party collections, and ensures that you don’t just wear the pieces once, but…

Positive fashion news deserves extra attention. That is why FashionUnited highlights a number of noteworthy messages every two weeks. Today Inditex, Joline Jolink and Ba&sh deserve a podium. Inditex is building a wind farm to supply its headquarters with its own energy Spanish fashion company Inditex is building a “small” wind farm in the dock of the outer harbor in La Coruña (Spain) and is making progress. Zara’s parent company, Massimo Dutti and Pull&Bear, plans to invest 21.7 million euros in this project. The wind farm will be used for its own energy. For example, the wind farm must cover…

What will happen this week anyway? FashionUnited looks ahead to the fashion news of week 45. Below are the main points from the editorial agenda in the period from Monday November 4 to Sunday November 10, 2024. In conversation with the founder and CEO of Stox Energy Socks Compression socks, whether used in sports, leisure or for medical purposes; they are not a sexy accessory. Casper Disselhoff thought so too. So, almost ten years ago he founded Stox Energy Socks – the company that makes compression socks hip with medical technology and a stylish appearance. The brand is growing fast…

Amid the economic turbulence in the luxury sector, it wasn’t the endless changes of creative directors or Alessandro Michele’s debut at Valentino that defined SS25. Instead, brands and their marketing departments were faced with the challenge of getting creative with fewer resources or rethinking established rules. In addition to these internal restructurings, many designers during the SS25 season reflected on the role of culture in an increasingly digital world. The Internet is accelerating the fashion industry and creating a tension between global connectivity and cultural unification. Yet this transformation is not exclusively negative; Today, fashion is once again firmly entrenched…

For anyone determined to get started in the world of styling and branding, BFA Academy is offering an evening course in both Utrecht and Eindhoven from March 2025. This 15-week course is perfect for creative minds who want to turn their passion for fashion into a professional career in addition to their current job or studies. Complete training in all facets of styling In a world where visual presentation and storytelling are becoming increasingly important, the role of styling plays a crucial factor. The course offers complete training in various forms of styling, such as editorial, runway, celebrity, e-commerce and…

Founder Paul Rydholm saw his brand Tenson as much more than a clothing brand: “People feel most alive when they are connected to each other and nature. In nature, amid rugged terrains and open plains, they find peace, clarity and resilience to face life’s challenges.” For Rydholm, Tenson already represented a “way of living” in 1951, a community committed to an adventurous and active lifestyle. This philosophy continues today in the collections and designs, made for the modern adventurer and people who spend a lot of time outdoors. FashionUnited spoke to Tenson account manager Jurgen Buuron to find out more…

Dutch fashion chain launches a capsule collection with designer Mart Visser. The brand announced this in a press release. The capsule collection consists of 10 limited edition items with a couture look. According to the brand, each piece is one statement piece. There is a pink blazer, bright pink blouse and jackets with prints. The prices of the items start from 79.95. The capsule collection will be available from November 2 in selected Norah stores and on the chain’s website. “At Norah we believe that developing personal style should be easy. Our collection offers a versatile wardrobe that suits your…