Author: FashionUni

Music is a constant companion that helps us express our identities, connect with others and form communities, much like fashion, where runway shows, advertising campaigns and even shopping experiences wouldn’t be the same without their soundtrack. This relationship between the two is reflected in how we associate certain styles, such as leather jackets with rock fans, or how Taylor Swift fans took inspiration from one of the singer’s ‘eras’ when choosing their concert outfit. A research group from the LCI Barcelona school has explored this connection to develop an artificial intelligence that can generate playlists based on a person’s appearance.…

StockX, the global sneaker, streetwear and collectibles resale platform, has released its latest trend report, “Big Facts: Brands Making Moves,” which finds that rising brands including Asics, Adidas and On, while Denim Tears, Timberland and Prada are among the brands making the biggest leaps in the secondary market in 2024. By analyzing global StockX sales data from the first six months of 2024 compared to the same period in 2023, the trend report identifies the fastest-growing brands across the sneakers, footwear, apparel and accessories categories. StockX suggests the running aesthetic will be around for a while, as Japanese athletic brand…

Berlin Fashion Week is becoming increasingly international and is already seen by some visitors as “the new London”. Berlin PR agency Reference Studios has played an important role in this with its show format ‘Intervention’ and convinced big names such as Shayne Oliver with his Anonymous Club, GmbH and Lueder to show their collections in the German capital instead of in Paris, Milan or London. In this interview, founders of the agency Mumi Haiati and Tim Neugebauer, creative lead at Reference Studios, look back on the past edition of Fashion Week and give a preview of their future plans. Tim…

Benthe Liem is a prominent figure in the fashion industry, known for her minimalistic yet chic and modern style. Her Instagram account, @bentheliem, showcases her refined taste and has garnered her a considerable following. As the founder and creative mind behind ‘Butter and Hazel’, a company she founded with her partner, Benthe is making her mark on the fashion world. Benthe Liem’s ​​style can best be described as a harmonious mix of simplicity and refinement. In her outfits, she combines clean lines, neutral palettes and timeless pieces that exude an effortless elegance. Everything she wears exudes a minimalist aesthetic, where…

Recently FashionUnited spoke with founder of Dutch fashion brand Malelions, Thijs Offermeijer, about the expansion of the brand in higher segments. With the introduction of the SS25 collection, FashionUnited contacted Offermeijer again, to learn more about the vision behind the collection in connection with wholesale and retail strategy. With the collection Malelions wants to position itself higher in their segment, and is looking for growth in international markets. The collection also marks a leap towards maturity, with the introduction of casual chic styles. The first interview is here to read. SS25 Collection Overview: Hidden Amazon Serving a higher segment requires…

New European legislation aimed at improving the lifespan of products through the ‘Right to Repair’ officially came into force this week. Member states have until 31 July 2026 to implement the directive in their national legislation. The aim of ‘Right to Repair’ is to stimulate the circular economy, reduce waste and consume sustainably. The Amsterdam University of Applied Sciences, in collaboration with Thuiswinkel.org and Twinkle, is investigating the degree of circularity in the top of Dutch e-commerce, Jesse Weltevreden shares on LinkedIn. They are investigating the largest Dutch web shops on the provision of repair services and replacement parts. The…

Fracomina’s buying season has kicked off with a captivating collection and the brand’s first ever beachwear collection. An ode to women and their dreams, with a playful nod to Shakespeare’s A Midsummer Night’s Dream. Fracomina encourages women to believe in their dreams and pursue them, both in and out of the pool. Discover how Fracomina brings this to life in their contemporary ready-to-wear and beachwear collection. White and black like the summer night The colours in the collection are reminiscent of a summer night. White and black symbolise light and darkness, alternated by soft peach and pink. Turquoise and blue…

The fashion world is on the eve of a new season full of refreshing trends and inspiring styles. Lazamani, an established name in the footwear industry, presents their Spring/Summer 2025 (SS25) collection. Rich in creativity and detailed craftsmanship, this collection offers a seductive mix of retro influences and quirkiness. Floral Vintage, Denim Blue and charming Raffia Lazamani’s SS25 collection revolves around three striking themes: Floral Vintage, Denim Blue and the natural charm of raffia. These themes have been carefully selected to capture both the nostalgia of the past and the dynamism of the present. Floral Vintage brings a touch of…

The opening ceremony of the Olympic Games in Paris showed courage in fashion. Not only designs from the fashion houses of the luxury group and official Olympic partner LVMH were in the spotlight, young talent was also given a stage. With the selection of costumes and designers, the artistic direction and costumes directors Thomas Jolly and Daphné Bürki made a statement. Thanks to their efforts, the unconventional designs of French designers Jeanne Friot, Charles de Vilmorin, Kevin Germanier, Alphonse Maitrepierre, Weinsanto and Gilles Asquin were on display at the ceremony on Friday, July 26 in the French capital. The enthusiasm…

What will definitely happen this week? FashionUnited looks ahead to the fashion news of week 31. Below are the main points from the editorial agenda in the period from Monday 29 July to Sunday 4 August. How Buyers Order SS25: Butik Alkmaar Whether you are new to the high street or a veteran, all retailers have to buy. So does Butik Alkmaar, which has three women’s fashion stores in the old city of Alkmaar (North Holland). The company has been around for twelve and a half years this year. FashionUnited speaks with owner Angelique Schouten about how she approaches filling…