Author: FashionUni

Sports brand Puma and textile innovator Spinnova have entered into a partnership. This concerns a multi-year collaboration in which Puma promises to purchase material from Spinnova. This makes it possible for Spinnova to keep the production of the materials stable. Puma will purchase Spinnova’s wood fiber-based material and use it in future collections. This mainly concerns products from Puma’s ‘sportstyle’ category, as can be read in the announcement. “Spinnova’s innovative fiber technology represents a new entry point into the world of man-made cellulose fiber (MMCF) manufacturing, using water instead of chemicals to produce these fibres,” said Howard Williams, Director of…

Distributor Hooijer Footwear Group is launching a special promotion with the shoe brand HEYDUDE Netherlands this holiday season: the exclusive HOLIDUDE shoe collection. This unique collection, consisting of two festive HEYDUDE models, the Wally for men and Wendy for women, strikes the perfect balance between humor and charity. Because the entire proceeds of the HOLIDUDE collection will be donated by Hooijer Footwear Group to 3FM Serious Request 2024, which is raising money for MetaKids this year. Support children with metabolic diseases with your Christmas shoes The holidays are all about warmth, giving and being together. With the HOLIDUDE collection, Hooijer…

Pleasing, the beauty and lifestyle brand of singer and actor Harry Styles, unveils a collaboration with British fashion house JW Anderson. In a statement, Pleasing said the collaboration stems from a “fashion-driven friendship” and has “personal meaning” for both founders Harry Styles and Jonathan Anderson. The two have been working together for a long time and support each other. Together with their teams, they design a collection of clothing, accessories and nail polishes, inspired by the playful and innovative aesthetic that first brought them together. Pleasing x JW Anderson collection The Pleasing x JW Anderson capsule collection is characterized by…

Men’s clothing brand Dstrezzed proudly introduces three new fragrances that pay tribute to the legendary Jimi Hendrix. At Dstrezzed they let themselves be

On the evening of December 5, the third edition of ‘The European Trophies for Circular Fashion’ took place in France. The event awards prizes to companies and designers who are committed to a circular fashion industry in France, Belgium and the Netherlands. United Repair Center took home one of the trophies, it was announced on LinkedIn. United Repair Center wins the ‘Booster’ trophy. The trophy also carries a cash prize. This amount can amount to 10,000 euros. “Receiving an award in France, a country that leads in so many ways in sustainability in the clothing industry, is a sign of…

The European fashion industry is on the eve of major changes. With the introduction of Extended Producer Responsibility (UPV), as established by the Dutch government for 2025, fashion companies will be held responsible for the entire life cycle of their products. This ambitious policy requires that 55% of all clothing placed on the market is circular or reusable, of which 30% must consist of reuse and 25% of circular materials. While the EPR presents significant challenges, it also offers unique opportunities for innovation and collaboration. What does the UPV mean for fashion companies? The UPV places a great administrative and…

On November 21 and 22, more than 150 fashion professionals and students gathered at the Amsterdam Fashion Institute to share and gather insights on developments in the field of 3D technology and design. The two-day event, 3D NXT LEVEL 3.0, co-organized by the IAF and sponsored by Alvanon and the Hochschule Albstadt-Sigmaringen, aimed to provide insight into the product and process innovations in the field of digital product creation (DPC), from sourcing to sales . FashionUnited had the opportunity to attend the second day of the event and learn more about developments in the world of 3D fashion. Credits: Willem…

Every month, FashionUnited selects a number of sustainability efforts from the fashion industry, both at home and abroad. Today, five efforts from November 2024 are mentioned. ‘World of Waste’: Fashion for Good maps textile waste This month, Fashion for Good launched a free map and tool to map the textile waste mountain: ‘World of Waste’. The map and tool provide information about the numbers, composition and type of textile waste and aims to enable recyclers and innovators to efficiently identify and reuse textile waste. ‘World of Waste’ was created in collaboration with Reverse Resources, Global Fashion Agenda, Circle Economy and…

‘Digital Fashion Technology’ will start in September 2025: a one-year full-time learning route of the Digital Design master’s program in which students learn to investigate how they can implement digital technologies and what their effects are on the entire fashion chain and the broader social playing field. José Teunissen, training manager at the Amsterdam Fashion Institute (AMFI) and Lisette Vonk, teacher-researcher and coordinator of the Virtual Reality Lab are closely involved in the development of the learning route. “We want to train students who have both feet firmly in the fashion industry, and who also have the knowledge and skills…

Denim provides the perfect canvas for creating fashion items that will stand the test of time. By combining tradition with innovation, it offers a unique intersection between craftsmanship and creativity. Cup of Joe has mastered the art of transforming denim into timeless wardrobe essentials. In an exclusive interview with FashionUnited, the brand’s design team gives a behind-the-scenes look at their process – from initial inspiration and advanced design tools to the complex production phases and final quality control. The design process: from concept to creation At Cup of Joe, denim design starts with a clear philosophy: a timeless look combined…