Author: FashionUni

Denim provides the perfect canvas for creating fashion items that will stand the test of time. By combining tradition with innovation, it offers a unique intersection between craftsmanship and creativity. Cup of Joe has mastered the art of transforming denim into timeless wardrobe essentials. In an exclusive interview with FashionUnited, the brand’s design team gives a behind-the-scenes look at their process – from initial inspiration and advanced design tools to the complex production phases and final quality control. The design process: from concept to creation At Cup of Joe, denim design starts with a clear philosophy: a timeless look combined…

As GAS Jeans celebrates its 40th anniversary, the iconic Italian denim brand reflects on its rich heritage and looks to the future with determination. In a candid interview with FashionUnited, Rino Castiglione, CEO of GAS, shares insights into the milestones that have shaped the brand, the strategies behind its ambitious goals and the special initiatives planned to celebrate this special occasion. From the “Denim Archive” collection to sustainable collaborations and innovative retail concepts, Castiglione explains the vision of a brand that is constantly evolving and staying true to its Italian roots. GAS Jeans celebrates 40 years in the fashion industry…

United Legwear & Apparel Co. (ULAC), a global leader in the design, production and distribution of legwear, bodywear, apparel and accessories, recently appointed Sven Kuchta as its new Sales Director for the EMEA region. With extensive experience in the fashion industry, he steps into this role with the aim of driving ULAC’s growth in Europe, the Middle East and Africa. Sven’s career in the fashion industry started as a sales consultant in Amsterdam, where he quickly showed his commercial skills. Over the years, he rose to senior sales positions at PVH Corp., where he managed key accounts in the EMEA…

‘Good for the environment’, how can you, as a retailer or fashion brand, encourage consumers who are not yet interested in sustainability to make a more sustainable choice? Take a different approach and present the more sustainable choice as the smart and stylish choice. These are some of the recommendations in the Circular Communication Guide of the Expertise Center for Sustainable Entrepreneurship and Digital Innovation of Thomas More. The tool was set up to help companies effectively bring circular initiatives to the market and was compiled based on research and interviews with fashion entrepreneurs. However, while sustainability is seen as…

For more than thirty years, the Dutch fashion brand Josephine & Co has been combining timeless design with refined materials and beautiful finishes. Aimed at confident women who appreciate style and comfort, timelessness, quality and femininity are at the heart of each collection. With a unique personal approach, Josephine & Co offers more than fashion—it is a reliable partner for both women and retailers. FashionUnited recently had the opportunity to learn more about the core and DNA of Josephine & Co. Timeless designs for a versatile life Josephine & Co stands for fashion that goes beyond the issues of the…

More and more brands are introducing their Fall Winter 2025 collections as the shopping season quickly approaches. Digitalization in various sectors, such as trend forecasting, design, manufacturing, retail and advertising, is forcing the fashion industry to push the pace even further to move even faster than before, forcing fashion professionals to respond quickly to stay competitive. For a complete overview of the most current trends and the latest news, FashionUnited has a section dedicated to important news surrounding the FW25 trends and collections. This unique site helps buyers stay informed about all the latest news about the coming purchasing season…

What will happen this week anyway? FashionUnited looks ahead to the fashion news of week 48. Below are the main points from the editorial agenda for the period from Monday, November 25 to Sunday, December 1. From creative to strategic: the impact of AI on the fashion industry according to Euromonitor Generative artificial intelligence (Gen AI) has grown from a niche innovation to an indispensable tool in the fashion industry. According to a recent report from Euromonitor International, this technology is changing how brands work creatively and interact with customers. This is causing a major shift in how companies in…

Bas Timmer launches a new brand: One.Of.Xx. Timmer is the founder of the Sheltersuit Foundation, with which he quickly gained fame. Now he explores the world of high fashion, according to a press release. With the Sheltersuit Foundation he distributed high-quality upcycled jackets (which also serve as sleeping bags) to the homeless. The work was noticed by Gabriela Hearst, at the time creative director of French fashion house Chloé. Shortly afterwards, Sheltersuit and Chloé released a joint collection of backpacks and jackets. In 2022, he debuted at Paris Fashion Week with a collection under the name of Sheltersuit Label.” Now…

Despite the impact of the fashion industry on people and the environment, we continue to buy affordable, trendy clothing from fast fashion brands and retail giants. How come? The idea for this article comes from a recent article by De Correspondent: ‘The successful Bob campaign shows: don’t tell people what to do’ (tip!). The core of the story is that if you want to bring about behavioral change, it is better to focus on removing obstacles in the environment than on changing the person himself. People have known for a long time that driving under the influence of alcohol was…

Bargain holidays Black Friday and Cyber ​​Monday are coming again. This year they fall on November 29 and December 2. Although the popularity has been growing in the Netherlands for years, a survey by ABN Amro now shows that half of respondents believe that the shopping days lead to unnecessary overconsumption. Not only does this group see it as unnecessary overconsumption, they also see Black Friday and Cyber ​​Monday as having a negative impact on the environment and society. The head and the heart sometimes say something different, because four in ten from this group indicate that they will buy…