Author: FashionUni

Recently FashionUnited spoke with founder of Dutch fashion brand Malelions, Thijs Offermeijer, about the expansion of the brand in higher segments. With the introduction of the SS25 collection, FashionUnited contacted Offermeijer again, to learn more about the vision behind the collection in connection with wholesale and retail strategy. With the collection Malelions wants to position itself higher in their segment, and is looking for growth in international markets. The collection also marks a leap towards maturity, with the introduction of casual chic styles. The first interview is here to read. SS25 Collection Overview: Hidden Amazon Serving a higher segment requires…

New European legislation aimed at improving the lifespan of products through the ‘Right to Repair’ officially came into force this week. Member states have until 31 July 2026 to implement the directive in their national legislation. The aim of ‘Right to Repair’ is to stimulate the circular economy, reduce waste and consume sustainably. The Amsterdam University of Applied Sciences, in collaboration with Thuiswinkel.org and Twinkle, is investigating the degree of circularity in the top of Dutch e-commerce, Jesse Weltevreden shares on LinkedIn. They are investigating the largest Dutch web shops on the provision of repair services and replacement parts. The…

Fracomina’s buying season has kicked off with a captivating collection and the brand’s first ever beachwear collection. An ode to women and their dreams, with a playful nod to Shakespeare’s A Midsummer Night’s Dream. Fracomina encourages women to believe in their dreams and pursue them, both in and out of the pool. Discover how Fracomina brings this to life in their contemporary ready-to-wear and beachwear collection. White and black like the summer night The colours in the collection are reminiscent of a summer night. White and black symbolise light and darkness, alternated by soft peach and pink. Turquoise and blue…

The fashion world is on the eve of a new season full of refreshing trends and inspiring styles. Lazamani, an established name in the footwear industry, presents their Spring/Summer 2025 (SS25) collection. Rich in creativity and detailed craftsmanship, this collection offers a seductive mix of retro influences and quirkiness. Floral Vintage, Denim Blue and charming Raffia Lazamani’s SS25 collection revolves around three striking themes: Floral Vintage, Denim Blue and the natural charm of raffia. These themes have been carefully selected to capture both the nostalgia of the past and the dynamism of the present. Floral Vintage brings a touch of…

The opening ceremony of the Olympic Games in Paris showed courage in fashion. Not only designs from the fashion houses of the luxury group and official Olympic partner LVMH were in the spotlight, young talent was also given a stage. With the selection of costumes and designers, the artistic direction and costumes directors Thomas Jolly and Daphné Bürki made a statement. Thanks to their efforts, the unconventional designs of French designers Jeanne Friot, Charles de Vilmorin, Kevin Germanier, Alphonse Maitrepierre, Weinsanto and Gilles Asquin were on display at the ceremony on Friday, July 26 in the French capital. The enthusiasm…

What will definitely happen this week? FashionUnited looks ahead to the fashion news of week 31. Below are the main points from the editorial agenda in the period from Monday 29 July to Sunday 4 August. How Buyers Order SS25: Butik Alkmaar Whether you are new to the high street or a veteran, all retailers have to buy. So does Butik Alkmaar, which has three women’s fashion stores in the old city of Alkmaar (North Holland). The company has been around for twelve and a half years this year. FashionUnited speaks with owner Angelique Schouten about how she approaches filling…

The Olympic Games in Paris are fast approaching. The opening ceremony will begin at 19:30 CEST with a parade down the Seine. Here is a selection of the much-talked-about outfits of some of the world’s most talented and recognizable athletes. Many countries are enlisting local designers to design the uniforms, often with a modern twist on their national identity. Here are some of the Opening Ceremony uniforms that will be passing through the Seine on the big night. Team Chinese Taipei x Justin Chou Chinese Taipei uniform by Justin Chou of Just In XX. Credits: Justin Chou. Justin Chou, creative…

Trousers today should not only be stylish, but also of excellent quality. No Excess recently added the Sedoc Pants to their collection, the result of a well-considered collaboration with Gregory Sedoc, driven by current trends and needs. Sedoc is a former Olympic athlete, known for his impressive performances on the hurdles track. With multiple national titles and a successful career as a hurdler, Sedoc has established himself as a sports icon. His dedication, discipline and passion for sports make him the perfect partner for a collaboration with No Excess. Added value for the retailer The wide size range makes these…

Loewe is het populairste merk in Q2 van 2024, zo blijkt uit de Lyst Index, de ranglijst van populaire modemerken die wordt samengesteld door modezoekmachine Lyst. Het van oorsprong Spaanse merk is twee punten gestegen in populariteit en haalt daarmee de merken Miu Miu en Prada (die beiden met een punt zijn gedaald) in. Onder de creatieve leiding van Jonathan Anderson heeft Loewe “zijn codes van creativiteit, vakmanschap en cultuuropbouw aangescherpt.” Dit resulteert in een stijging in de lijst van populaire merken op het zoekplatform naar nummer één. De culturele relevantie van Loewe De organisatie noemt een aantal culturele momenten…