Author: FashionUni

In 2025 the international fashion company Bestseller will celebrate its 50th anniversary. The celebration includes a design competition, in which international fashion students and talents are invited to create a capsule collection that interprets design for five decades. Since 1975, when Bestseller was founded, fashion has been a kaleidoscope of change, a constant evolution of style, trends and self -expression. New ways of rugs were created, while trends and looks have been conceived time and time again. With the launch of a design competition, the fashion company now wants to take a creative look at the fashion landscape of the…

In 2024, half of the Dutch consumer purchased products for the lowest possible price. This is evident from the annual e-commerce report from financial service provider Mollie, based on a survey among 2,000 Dutch people. But those low prices often have a hidden price, especially in the fashion industry. SummaryIn 2024, half of Dutch consumers gave priority to the lowest price.This trend of price -conscious shopping has hidden costs, including the exploitation of clothing workers in low -wage countries.The ‘artificially low prices’ stimulate excessive consumption, which contributes to environmental problems. The trend of online price -conscious shopping is growing. In…

How do you find beauty – and do you focus on that – in the midst of suffering? This question asked the Ukrainian Fashion Week again. For the second time since the Russian invasion in Ukraine and the start of the war in 2022, the event returned to Kiev. Already in September the event acted again for the first time as a beacon of hope in the fashion world. The Hoop theme remains central to the organizers of the Ukrainian fashion week, as well as for the 40 designers who presented their autumn/winter 2025 collections under the motto ‘Hope for…

The American sporting goods giant Nike Inc. And the Shapewarm brand Skims, partly founded by Kim Kardashian, revealed a joint project today. The two companies want to launch the new sports clothing brand Nikeskims together. The range includes training clothing, shoes and accessories for women. SummaryNike and Skims jointly launch the new sports clothing brand Nikeskims.The first collection will be available in the US this spring, planned for 2026 with global expansion.Nikeskims focuses on a new female target group and has to stimulate growth in the women’s segment. The label is expected to celebrate its American premiere in the spring…

In 2025, Brams Paris is celebrating its 50th anniversary. In honor of this milestone, the brand launches an exclusive jubilee jeans: Bram – a tribute to his rich history and craftsmanship. Since its foundation in 1975, Brams Paris has focused on producing qualitative jeans at a competitive price. Denim Workwear: The story of Brams Paris Brams Paris is a Dutch jeans brand that was founded in 1975 and was named after one of the founders, Bram van der Sluis. Since its foundation, the brand has focused on producing qualitative jeans at a competitive price, suitable for a broad target group…

The autumn/winter edition of New York Fashion Week is at the beginning of February. Then we see how people brave the coldest time of the year, both inside and outside the event locations. Personal style is increasingly popular, but we still see how editors, influencers and buyers interpret trends. Day in the sign of red What is a better way on a gray February day to stand out among fashion lovers than by wearing bright red from head to toe? NYFW FW25 Street Style Credits: NYFW FW25 Street Style/© launchmetrics/Spotlight An present one wears a faux fur jacket from Alice…

It is early morning in Santiago de Cuba. The sun starts to rise above the rolling hills and throws a golden glow over the sleepy streets. In a cozy house, hidden from the bustle of the city, the Josephine & Co team is filled with silent excitement. They are not only here to photograph the Spring/Summer 2025 collection of the brand, but also to immerse themselves in the Cuban way of life and to capture the essence of a country that fits perfectly with their theme: ‘Finding Your Happy Place ‘. Before the team started the Cuban adventure, FashionUnited compiled…

The founders of Dutch Modest Fashion Brand Les Atelier see a dream come true. This year the brand lies with the Bijenkorf with its own pop-up, that’s how it announces on social media. Founders Leyla Mazouz and Esma Hmadouch already told FashionUnited in 2023 that it was a big dream to see their brand in the department store. “It can pull people over the threshold. We do not deny that the Muslim woman is a large part of our target group, but everyone can handle the clothing ”. The founders see the Bijenkorf as a place to bring the brand…

At Tom Tailor, training is all about innovation and development. With more than 3,000 employees in more than 30 countries, the fashion company from Hamburg is committed to a diverse and inclusive working environment that stimulates both personal and professional growth. Four different programs offer practical experience in core areas such as logistics and e-commerce and give students the skills needed to be successful in the dynamic fashion industry. Tom Tailor is a close -knit community in which everyone – from trainees to CEOs – is encouraged to develop and actively contribute to the success of the company, both inside…

The British fashion chain Next must remove one of its advertisements on its website after a complaint about the model. This announces the Advertising Standards Authority (ASA), the independent British supervisor of advertising, today after an investigation into a complaint. The complainant thought the model looked “unhealthy thin”. The advertisement, in which the ‘Dark Blue Power Stretch Denim Leggings’ is promoted, has been online since September 2024. SummaryNext must remove an advertisement due to “lean” looking model.The Advertising Standards Authority (ASA) believes that the pose and camera corner excessly emphasize slenderness, despite the fact that Next claims that the photo…