Author: FashionUni

Is silent gold? Drivers at luxury fashion houses certainly seem to think so. While the TopMaisons thrive during narrative control, the recent delays in announcements of new designers reveal an industry that is struggling with uncertainty and reassessment of brand identity. But for industry in general – and the consumer – the long -term silence has only led to speculation, making rumors almost certainties. Take Dior. The speculation about the possible departure of Maria Grazia Chiuri after her show in May increases, coinciding with the confirmed departure of Jonathan Anderson at Loewe. The question is no longer whether Dior’s management…

Tessa Koops is celebrating a special milestone this season: her brand has been in existence for 12.5 years. What started as a dream at a young age, grew into a successful …

The rise of short content has fundamentally changed consumer behavior and presents both challenges and opportunities for fashion brands that compete for attention in an oversaturated digital landscape. Cristiano Winckler from Somebody Digital shares with FashionUnited how brands can deal with this reality and use scrolling behavior to their advantage. The endless scroll dilemma Research from the University of California suggests that the average person spends almost three hours a day scrolling on social media, where one in four adults feel unable to stop, even when they actively try to reduce their screen time. This compulsive involvement is fed by…

The Dutch fashion designer Bas Timmer, the founder of the Sheltersuit Foundation, hands out 200 Sheltersuits to the homeless in Antwerp. This is a warm, windproof jacket with a added sleeping bag, made from recycled material. It is expected that 200 Sheltersuits will be added in the course of this month. Belgian media report this, including GVA. The promotion is a response to a decision of the city of Antwerp. Winter care will stop on 31 March, which means that the number of beds falls from 240 to 115. People who no longer receive a shelter will receive a sheltersuit…

The luxury brand Aurélien, known for its timeless style and traditional craftsmanship, enters a new landscape with the launch of his very first perfume: Joie-de-Vivre. This scent stands for the effortless elegance and lifestyle of the Mediterranée, and again underlines the refined aesthetics and dedication to quality that the brand is known for. A scent that celebrates the Mediterranean lifestyle Joie-de-Vivre catches the essence of sun-drenched coastlines and the timeless charm of southern Europe in a unique odor composition. The scent opens with refreshing top notes of pineapple, bergamot, sage and amalfi citroen, followed by a refined heart of violets…

Tomato-girl Summer, Coastal Cowgirl, Coquette, Blokette: At the moment these terms may not tell you much, but someday they had the fashion industry firmly in their grip. Retailers hurried to adjust their collections to keep up with the hype. However, their influence was short -lived. One day Content Creators scored their followers to supplement their wardrobe in Baby pink ‘Barbie’ style, the next day they reflected Kay Corleone from The Godfather in leopard jackets and large sunglasses. These are microtrends, a trend type caused by social media that has changed fashion. These volatile trends are often mentioned as the cause…

Essentiel Antwerp is joining forces with shoe brand Sebago for an exclusive capsule collection. The classic Sebargo boat boots are equipped with striking colors, playful details and a matching sock, it is announced in a press release. In the exclusive collection, the ‘unmistakable lively aesthetics’ of Essentiel Antwerp is combined with the ‘high -quality craftsmanship’ of Sebago. The shoes are made of one hundred percent premium leather and braided round laces. The boat shoes are also equipped with a pendant as an accessory. The shoes are available in two colors: navy blue with light pink and green laces and a…

De zon scheen op Parijs tijdens de Fashion Week voor damesmode herfst-winter 2025. De luxesector trakteerde het publiek op nieuwe ontwerpen, met als doel de koopbereidheid te stimuleren, die in 2024 onder druk stond, en de nog fragiele groei aan te zwengelen (volgens McKinsey tussen 1 en 3 procent per jaar tot 2027). De luxehuizen kozen er echter niet altijd voor om radicaal ‘nieuwe’ collecties te presenteren, maar hielden vast aan hun gewoontes en bepaalde clichés. Mode niet voor iedereen Na een korte periode van inclusie op de catwalks, vervalt de Paris Fashion Week al enkele seizoenen in oude gewoontes…

Lingerieweek is coming to the end of Belgium, but that does not mean that there are no new Belgian brands to highlight. The country already has several well -known brands such as Primadonna and Marie Jo, but a new generation is stepping forward. FashionUnited sets the spotlight on four brands that are also active in Wholesale. TA-CT Credits: Ta-CT When was the brand established? The brand was launched in 2022. What was the reason for the creation of the brand? Offering underwear with a perfect fit, made of a natural fiber with exceptional properties in the field of comfort, and…

Artemis Academy is an innovative educational institution that focuses on creative concepting within the fashion industry, among other things. Since 2024, Danielle Robben and Martijn Feringa have taken over the academy, with the aim of further developing education and adapting to the latest trends and techniques in industry. In February 2024 they opened their new location on Marnixstraat in Amsterdam. Artemis offers a full-time HBO Bachelor of Arts and part-time modules in trend forecasting, styling, design and art direction. 5 questions to Danielle Robben from Artemis Academy 1. What do you do in the creative industry? I am a co-owner…