Author: FashionUni

Het format van trends is de afgelopen jaren geëvolueerd, waardoor de industrie een structuur heeft aangenomen die de vooraf bepaalde seizoenen bijna volledig negeert, wat resulteert in een gevoel van onvoorspelbaarheid. Het kan daarom moeilijk zijn om te weten welke trends zullen aanslaan, maar de opkomst van sociale media heeft dergelijke netwerken tot een belangrijke beslisser gemaakt in de evolutie van winkelgedrag. Hoewel microtrends – een term die verwijst naar kortstondige, maar vaak enorm populaire trends – altijd al hebben bestaan, is het de aanwezigheid van sociale netwerken die het landschap en de snelheid waarmee mode evolueert heeft veranderd. Wanneer…

Fashion and lifestyle brand Guess unveiled its winter ski capsule collection with a high-altitude fashion show at the newly reopened Glacier 3000, a ski resort in Switzerland. During the show, more than 20 models presented the Guess skiwear collection as they walked the iconic Peak Walk, the only suspension bridge in the world that connects two mountain peaks at an altitude of 3,000 meters. The event, this year called ‘Winter Project’ by the brand, also highlighted Guess’ role as a key partner of Glacier 3000, with striking, corporate-style outdoor furniture and exclusive photo opportunities for visitors to the alpine destination.…

In the digital age, one moment of celebrity attention can completely change the course of a brand. When a cultural icon chooses a particular label, it creates a chain reaction—from increased visibility and online conversations to direct influence on purchasing behavior. For Icon Denim LAa contemporary denim brand based in Los Angeles, this strength has been crucial to their meteoric rise. A recent TikTok video of iconic singer Taylor Swift wearing the brand’s jeans is a prime example: what started as a casual prep moment for her Miami Eras Tour concert quickly turned into a viral fashion highlight, putting Icon…

With the new year approaching, the FS (Fashion snoops) team is looking forward to the most important trends for children’s clothing for autumn/winter 2025. In our first trend, Quintessence, we imagine a future defined by possibilities, not limitations. In this protopia (a world in which people help other people grow, ed.) the ideal can be achieved when perspective plays a role; what seems typical at first glance is atypical on closer inspection. Whether it’s a cleverly curated color palette, an adjusted proportion or a detail that seems out of place, it’s this subtle dose of detail that makes the ordinary…

Sports brand Puma and textile innovator Spinnova have entered into a partnership. This concerns a multi-year collaboration in which Puma promises to purchase material from Spinnova. This makes it possible for Spinnova to keep the production of the materials stable. Puma will purchase Spinnova’s wood fiber-based material and use it in future collections. This mainly concerns products from Puma’s ‘sportstyle’ category, as can be read in the announcement. “Spinnova’s innovative fiber technology represents a new entry point into the world of man-made cellulose fiber (MMCF) manufacturing, using water instead of chemicals to produce these fibres,” said Howard Williams, Director of…

Distributor Hooijer Footwear Group is launching a special promotion with the shoe brand HEYDUDE Netherlands this holiday season: the exclusive HOLIDUDE shoe collection. This unique collection, consisting of two festive HEYDUDE models, the Wally for men and Wendy for women, strikes the perfect balance between humor and charity. Because the entire proceeds of the HOLIDUDE collection will be donated by Hooijer Footwear Group to 3FM Serious Request 2024, which is raising money for MetaKids this year. Support children with metabolic diseases with your Christmas shoes The holidays are all about warmth, giving and being together. With the HOLIDUDE collection, Hooijer…

Pleasing, the beauty and lifestyle brand of singer and actor Harry Styles, unveils a collaboration with British fashion house JW Anderson. In a statement, Pleasing said the collaboration stems from a “fashion-driven friendship” and has “personal meaning” for both founders Harry Styles and Jonathan Anderson. The two have been working together for a long time and support each other. Together with their teams, they design a collection of clothing, accessories and nail polishes, inspired by the playful and innovative aesthetic that first brought them together. Pleasing x JW Anderson collection The Pleasing x JW Anderson capsule collection is characterized by…

Men’s clothing brand Dstrezzed proudly introduces three new fragrances that pay tribute to the legendary Jimi Hendrix. At Dstrezzed they let themselves be

On the evening of December 5, the third edition of ‘The European Trophies for Circular Fashion’ took place in France. The event awards prizes to companies and designers who are committed to a circular fashion industry in France, Belgium and the Netherlands. United Repair Center took home one of the trophies, it was announced on LinkedIn. United Repair Center wins the ‘Booster’ trophy. The trophy also carries a cash prize. This amount can amount to 10,000 euros. “Receiving an award in France, a country that leads in so many ways in sustainability in the clothing industry, is a sign of…

The European fashion industry is on the eve of major changes. With the introduction of Extended Producer Responsibility (UPV), as established by the Dutch government for 2025, fashion companies will be held responsible for the entire life cycle of their products. This ambitious policy requires that 55% of all clothing placed on the market is circular or reusable, of which 30% must consist of reuse and 25% of circular materials. While the EPR presents significant challenges, it also offers unique opportunities for innovation and collaboration. What does the UPV mean for fashion companies? The UPV places a great administrative and…