Author: FashionUni

The Swedish fashion chain Lager 157 is expanding in Europe. The brand opens its first store in Germany, which is intended as a “springboard” for further expansion in the country and the continent. In an interview, CEO Stefan Palm explains his expansion plans and the business model behind the success of Lager 157’s wardrobe. Lager 157 has conquered Scandinavia in the past decade with its utilitarian clothing for everyone at extremely low prices. Prices range from 52 euros for a ski set of a jacket and 17 euros for a hoodie. No wonder that the clothing chain was able to…

By FashionUnitedloading…Scroll down to read moreFashionImage of sweaters under a Christmas tree. Credits: Image created with AI via FashionUnited’s DALL-E3 image generator. FashionUnited wishes you and your loved ones happy holidays! FashionUnitedChristmas

With the end of the year approaching, FashionUnited traditionally looks back on the stories of the past year. This is a selection of interviews worth reading published in 2024. Why scent marketing in fashion stores leaves you wanting more February – A subtle fresh scent that ensures customers linger longer or strange food or even sweat odors in the store? You would say that the choice was made quite quickly. The effect of scent, in general but also in retail, is sometimes underestimated, even though it has a powerful sensation. That is why FashionUnited speaks with Transduce about the opportunities…

What will happen this week anyway? FashionUnited looks ahead to the fashion news of week 52. Below are the main points from the editorial agenda for the period from Monday December 23 to Sunday December 29. ‘Fashion Future’: What does the young generation demand from the fashion industry? Fashion has always been obsessed with youth. Trend seminars and conferences repeatedly emphasize the importance of attracting Generation Z – born between 1997 and 2012 – and Generation Alpha, which will grow into teenagers in the coming years, as a target group, but this is usually missing. FashionUnited attended the Fashion Future…

Every year, tens of thousands of articles go online on the FashionUnited website. It is therefore easy to miss one or two. Which background articles should you not miss? FashionUnited lists them for you. The changing face of Modefabriek January – Modefabriek is again on the agenda this winter purchasing season: on January 21 and 22. The fair has existed since 1996 and has changed a lot in recent years. From new events to other formats. In addition, the pandemic presented its own challenges. FashionUnited conducted research into the changes in recent years. Written by Caitlyn Terra. Read the article…

As 2024 comes to an end, the question remains: Which trends will carry over into 2025 and which will remain as a memory? The digital platform Stylight, which acts as a global fashion aggregator for various fashion companies, investigated this question and shares the results in a report. What is in fashion, and what is out of fashion in 2025? These are the most striking insights. In: Sweaters with a polo collar Stylight predicts that the polo collar sweater, although entrenched in the sports world, will regain its place in the fashion world by 2025. The product has grown by…

The Netherlands’ most famous shopping street – the Kalverstraat in Amsterdam – was partly blocked during a fashion protest on Friday, December 20. 6,000 kilos of discarded clothing was dumped in the shopping street. The protest calls on fashion companies to be open about production volumes and asks policy makers for more effective legislation. It is an initiative of the Dutch Sustainable Fashion Circle and is the start of the ‘Fashion Statement Now’ campaign. Dutch Sustainable Fashion Circle is a collective of sustainable fashion activists including Kiki Boreel and Sara Dubbeldam. Kiki Boreel, initiator and spokesperson for DSFC: “Fast fashion…

Scotch & Soda has gone through a turbulent period, but everything points to a strong return for this iconic Amsterdam brand. In a recent article about the new design direction of Scotch & Sodaposted on FashionUnited, made it clear that creativity is leading the way in design, under the leadership of Chief Product & Merchandising Officer Eran Kaïm. In this way, a targeted focus and return to their DNA also guides the new commercial direction of the brand. FashionUnited visited the impressive head office in Hoofddorp, and spoke to Scotch & Soda and United Legwear (ULAC) Chief Sales Officer Sander…

Compañeros, the Spanish men’s fashion brand, has recently returned to the Dutch market. Founded in 1987 in Spain as a shirt manufacturer, but after some wanderings in various European countries including the Netherlands, it has been quiet for the last 3 years. Wash! Because with ‘from 0 to 60 points of sale in the Netherlands and Belgium in a year and a half and since this month also its own showroom in Lijnden’, Compañeros is back again. The Compañeros collection mainly consists of shirts made of satin and cotton of extra high quality and matching basic sweaters and cardigans. Because…

Discover the latest predictions for the HW25 fashion trends: FW25 according to Jan Agelink: Room for humor, breathing and shock In a world where polarization, the climate and political tensions are the topic of the day, it is time for positive energy. And that’s what (fashion) professionals will find during Jan Agelink’s FW25 trend presentation. The trend forecaster pulls out all the stops for two hours to send his audience into the future with a hopeful feeling. FashionUnited attended the trend presentation digitally… Article Newcomers and golden oldies in men’s fashion: These are the FW25 trends according to Edwin van…