Author: FashionUni

Icon Denim LA, a young and promising denim brand from Los Angeles, is conquering the European fashion world. With timeless denim and modern fits, the brand appeals to a wide audience. The mix of high-quality materials and contemporary silhouettes ensures Icon Denim LA a place in the wardrobes of celebrities, who reach for their favorite jeans every day. The brand responds to the need for versatile denim pieces, suitable for both everyday outfits and formal occasions. Icon Denim LA combines laid-back Californian style with refined details and modern finishes, resulting in a collection that is easy to style, for both…

For years, Milan Fashion Week was by far the sexiest of the Big Four. Comfort wasn’t a priority and fashion was all about seduction. But those days seem to be over – for now, anyway. Instead, Milan’s catwalks this season offered a sense of magical realism. The spring/summer 2025 collections teetered between past and future, with some designers looking back at times gone by through rose-tinted glasses, while others followed Alice down the rabbit hole into a world of wonder. Yet many chose to simply celebrate the everyday and embrace the magic of the ordinary. The everyday past One such…

Several years after the Netherlands, Germany, Denmark, Norway and Sweden took steps to ban PFAS substances from the EU, a partial ban has now been introduced by the European Commission. It concerns a subgroup of PFAS (poly- and perfluoroalkyl substances), according to a statement from the commission. The ban will specifically apply to undecafluorohexanoic acid (PFHxA) and related substances. “These substances are very persistent and mobile in water and their use in certain products poses an unacceptable risk to human health and the environment,” the message states. The substance is used in raincoats, among other things, but is also found…

Prada presents an eclectic “superhero” collection for Milan Fashion Week, with lots of S&M steel rings and mirrored metals. Ribbed leggings and bodysuits add a cozy, grungy touch. The spring/summer 2025 women’s runway show comes as Prada is an outlier in the luxury industry, posting strong growth in the first half of the year as rivals see sales decline. The collection is a fashion trip with a nod to the grunge looks of the 90s, supplemented with sadomasochistic paraphernalia, a rainbow of colored leggings and futuristic looks from the 60s by French designer André Courrèges. “Prada represents a diversity of…

Dutch fashion designer Tim Christiani, known for his work at Ninamounah and Bonne Suits, launches his first solo collection titled ‘In And Out Of Grace’. FashionUnited is present at the presentation and speaks with the designer about his future plans. The collection consists of items made from deadstock materials, meaning that Christiani uses leftover fabrics that would otherwise be thrown away. A striking element in his collection is the use of human hair. “People are very vain about their hair. It is an extension of ourselves. Yet it is often thrown away after cutting,” he explains. Text continues below the…

Gabbiano takes the next step in their sustainability ambitions with the introduction of the Pacific and Atlantic jeans. Inspired by the oceans, these new jeans focus on reducing the ecological impact of fashion production, with a special focus on water conservation. The names Pacific and Atlantic emphasise the importance of water, both in the production process and in the broader environmental debate. Sustainable Production with Ecoflat Technology Denim production is known for its high water consumption, which is one of the biggest challenges in the sector. Gabbiano aims to tackle this challenge by using Ecoflat technology, an innovation that significantly…

The latest looks for SS25 were presented in London. Despite the summery styles on the catwalk, the fact that summer is over and the days are getting shorter and colder does not change. However, this also promises new possibilities, because layers and thicker fabrics can create new street styles that have to stay in the closet in high temperatures. Here we show how Londoners are dealing with the change of weather. Here’s a sneak preview: layers, layers, and more layers are the key. Denimania When the leaves change colour and a cold wind blows, the first choice usually goes from…

Iconic JC RAGS is making a comeback after a complete repositioning in collaboration with design studio BALLPARK STUDIOS. The renewed collection, which combines the best of modern design and timeless style, is available from this week at around 45 leading retailers nationwide. The relaunch of JC RAGS, owned by Atrium House of Brands for a number of years, marks a new chapter for the brand. With a fresh approach and a bold vision of contemporary menswear, the collection has been completely redesigned starting this season. The result is a collection that is clean, masculine, yet refined, without compromising on quality…

“With roots in both Peru and the Netherlands, when I returned to Europe I was often stopped on the street by people asking what I was wearing,” says Bianca Boez. Rivera, born in Amsterdam with Peruvian roots. This dual identity inspired her to found Alegra in 2023, a collective dedicated to supporting Latin American brands in conquering the European market, with the refinement of their traditional techniques as a spearhead. With Amsterdam as a base, Alegra has found the ideal test market and gateway to Europe. They have participated in international trade fairs such as Scoop London and Tranoï Paris,…

New York Fashion Week has officially wrapped up its SS25 season and before we move on to its British counterpart in London, we look back at some of the highlights from a week in the Big Apple. And what a week it was. So much so that one question continues to loom within the wider fashion community: has New York City got its shine back? With a glut of celebrities, the rise of previously European-focused giants and an avalanche of shows that caused a social media storm, the answer might just be yes. New York’s status has often been seen…