Author: FashionUni

Clothing is also just fun. Still? Yes. And yet I sometimes struggle with this as a fashion professional and end consumer. I like fashion. Less of the industry (specifically the dark and non-durable sides), but still of beautiful products. For myself, I have been buying less clothes for years – partly consciously, partly unconsciously. I try to build a timeless wardrobe and go less with trends. I don’t need that much anymore. Just as one of my best friends always chuckles, it is all or nothing. I go to the office in a minimalist chic fashion outfit and my hair…

MADRID – On May 9, 2025 it was exactly 50 years ago that Zara opened his first store. In honor of this anniversary, Zara and parent company Inditex have renovated the very first Zara store on the Juan Flórez street in Spain. A special video has also been launched, directed by Steven Meisel. In the video, fifty models – including Doutzen Kroes, Amber Valletta, Twiggy, Carla Bruni, Cindy Crawford, Linda Evangelista, Marisa Berenson and Naomi Campbell – show a collection specially designed for the jubilee. From Carla Bruni to Twiggy: 50 models in a video directed by Steven Meisel “Creativity…

The German fashion brand Armedangels has set up a special collaboration with the Wikimedia Foundation, the non-profit organization behind Wikipedia. The collaboration results in a capsule collection that is inspired by Wikipedia, the largest free encyclopedia in the world. Part of the proceeds goes directly to Wikipedia, with which the platform can, according to the brand, retain its independence and continues to guarantee free access to reliable information for everyone, according to the press release. Wikipedia is an online encyclopedia in several languages ​​that is created thanks to contributions from voluntary writers. According to the Armedangels and Wikimedia Foundation press…

Street culture, global growth and a strong team spirit: Snipes is a movement. This is why it is worthwhile to be part of it. From Germany to the world From one store in Essen in 1998 to more than 800 locations in Europe and the United States today, Snipes has grown into a streetwear power, but always with the roots in hip hop, action sports and the community. The goal? A global icon of Street Culture. Snipes as an employer As a workplace, snipes functions on energy, individuality and ambition. Whether in the retail trade, logistics or at the head…

In a fashion world that is becoming increasingly competitive and more complex, Trench has been able to take a stable, meaningful position for almost four decades. Not as a traditional representative, but as a strategic partner for brands with ambition and retailers with vision. What started in 1985 with a first representation of a German outdoor brand is today a full-service fashion partner with a preference for Italian refinement, a deep-rooted network in the Benelux and a pronounced personal way of doing business. This year, Trench is 40 years old, a milestone and great opportunity for the family business to…

It is the first Monday of May. That means that designers, public figures and their stylists are in the middle of preparations for one of the greatest fashion events of the year: it with Gala. After the more flowery theme from last year, ‘A Garden in Time’, this year, guests face the challenge of incorporating an important aspect of fashion history into their looks: Black Dandyism. To gain insight into what you can expect, FashionUnited has listed everything you need to know. What is this year’s dress code? ‘Tailored for you’ marks what one of the first with gala dress…

The Lyst Index, a quarterly overview of the most popular fashion brands and products worldwide, again provides insight into what is going on in industry. The ranking is compiled on the basis of search behavior of 160 million shoppers per year, both on and outside the Lyst platform, and through sales data and global social media activity. Q1 2025 was dominated by creative changes at top brands, striking newcomers and the departure of an influential designer who had a direct impact on the list. Changes in the creative top at eight luxury brands Eight major fashion houses announced a new…

The Chinese tech company Meizu launched its latest smart glasses during a press moment in Hong Kong on April 29: the Starv Air2 AR glasses. Remarkable is the built-in offline payment function-according to Meizu a world first for AR glasses. The smart glasses are positioned as a possible successor to the smartphone as a means of payment. The glasses enables users to make purchases with a simple speech assignment. An affirmative command is sufficient to complete a payment, without the intervention of a smartphone or pin device. This function has been developed in collaboration with Ant International’s Alipay+. The glasses…

The Colombian MAZ brand, founded in 2013 by designer Manuela Álvarez, has proven itself as a leading name in Latin American fashion. What started as a tailoring, evolved into a creative adventure with emphasis on traditional traditional techniques. MAZ renewed regional fashion and reinforced Colombian communities. Now the brand is known for modern luxury, it is internationally active and in March 2025 it launched a craftsmanship-oriented collaboration with Adidas. About Manuela Álvarez (MAZ) After her four -year study at design school Istituto Marangoni in Milan, Álvarez came up with the idea of ​​starting her own brand. After a period at…

Since October 2024, the Paprika brand has experienced a true revival, which is characterized by a clear and ambitious strategy: becoming the reference in the field of women’s fashion that is accessible to size 54. The brand is active in Belgium, France, Luxembourg, the Netherlands and Germany and has a solid network of 89 stores, all ideally located in large shopping centers and AAA-Winkel streets. Paprika made a strong strategic choice: give up the cassis brand and focus exclusively on peppers. This repositioning clarifies the identity of the brand with regard to plus-size fashion, with a strong promise: offering ample…