Positive fashion news deserves extra attention. That is why FashionUnited highlights a number of noteworthy messages every two weeks. Today Wuka, Malatan and the Mucovereniging deserve a podium.
Wuka tackles transition issues with sleepwear
Wuka launches a nightwear collection that should reduce the symptoms of menopause. The brand that focuses on periodic care and innovations in the field of female health designed nightwear that helps cool the body during hot flashes and night sweats.
Wuka uses the Wuka Freshtech Technology, which helps lower body temperature by 2.5 degrees. It has been scientifically proven that this technology cools the body and quickly removes moisture, the press release states.
The collection consists of jersey shorts, T-shirt and T-shirt dress. The items have antibacterial properties to prevent unpleasant odors. In addition, the garments are hypoallergenic and feel soft.
Matalan also wants to support women in menopause, launching a clothing collection
In addition to Wuka, Matalan also focuses on supporting women in menopause. The retailer is launching a collection that consists of lingerie, nightwear and sportswear, Matalan announced in a press release. The collection was created in collaboration with GenM, the menopause partner that approves items.
The collection meets the strict quality requirements for products that support menopause. The collection aims to provide support for, for example, night sweats, hot flashes and irregular menstruation.
The collection consists of briefs and bralette sets, camisoles, menstrual briefs, pajama sets and nightgowns. The collection also offers activewear. Each item aims to help regulate body temperature and better wick away moisture.
“As a woman who entered perimenopause and felt incredibly let down by brands and retailers who did not support my transition, I am incredibly proud of Matalan’s range and commitment to better serving its customers, not just through a specifically developed range, but also through clear in-store signage and the online customer journey,” shares Heather Jackson, CEO and co-founder of GenM.
“One element of the range launch that I am particularly proud of is the accessibility and inclusivity of the range. Every woman will go through menopause at some point in her life, that’s 15.5 million women at some point, and no woman should feel like she can’t afford a better life experience. Matalan, together with GenM, is truly changing the life experience for millions of women – providing credible solutions at an affordable price.”
Mucoviscidosis association draws attention to cystic fibrosis and launches sports mucosal socks
In the context of the European Mucoviscidosis Week, the Mucoviscidosis Association draws attention to the hereditary disease cystic fibrosis. This year, the association is focusing on sports and is launching the sports muco socks, as announced in a press release.
Mucoviscidosis Week takes place from November 18 and draws attention to cystic fibrosis – a congenital and hereditary disease that causes abnormally tough mucus in the lungs, gastrointestinal tract, liver, pancreas and genitals. “In addition to aerosols, physio exercises and medication for digestion, exercise is also part of the daily muco treatment. Exercise has a positive effect on the health of people with cystic fibrosis and it promotes their social contacts,” explains Stefan Joris, director of the Mucosity Association.
To support people with ‘muco’, the Mucovereniging sells sports muco socks in cheerful colors. The proceeds from the sale are used to support people with mucosity. The sports socks are made with the moisture-wicking Dryarn fiber and are available for 15 euros.
