“Both mysterious and eccentric” is the description of ‘Luminous Blue’. This powerful blue tint was named color of the year before 2027 by trend forecast agency WGSN and partner Coloro. At the same time they revealed their most important colors for the SS27 season.
According to Clare Smith, color strategist at WGSN, Luminous Blue offers “versatility and a broad attraction that resonates from occasional clothing to ActiveWear”. The choice for this powerful shade is in line with the theme for 2027: the mutual connection between polarities. According to the trend predictor, this ensures “Palettes that balance functionality, usability and innovation with conflicting themes such as entertainment, spirituality and emotion”.
The duo report also mentions a growing interest in color and emotion. This has led to an increase in colors that “offer a sensory link with tradition, culture and wisdom”. The color choice for the coming season consists of earthly and cheerful pigments. Each pigment is intended to mitigate the increasing pressure of “a poly crisis in 2027”. This crisis is expected to encourage people to look for community and nature.
Overwhelming pressure In 2027 stimulates sensory colors and cheerful pigments
Met dit in gedachten wordt Luminous Blue (Coloro-code: 125–28–38) in het palet vergezeld door tinten als ‘Energy Orange’ (Coloro-code: 018–57–34), een “kleur met een hoge vibratie die veerkracht toont bij veranderingen”, en ‘Meadowland Green’ (Coloro-code: 050–61–19), een middengroene kleur die, net als de oranje Color, responds to the needs of the consumer to safety and protection. The orange color refers to an increasing demand for adaptability, while the green color aims for a “return to basic”.
A similar sense of resilience is also present in ‘Clay’ (Coloro code: 014–60–13), a warm tint that has been selected because of its “cooling properties”. This makes it ideal for balancing functional materials with ancestral or futuristic qualities. ‘Pop Pink’ (Coloro code: 151–73–22) in the meantime ensures a clear contrast in his playful appearance. This means that “the key will be to design products that promote both serious and non-serious fun, pleasant well-being and analogue entertainment” for young and old consumers.
In the picture: the SS27 color palette of WGSN and Coloro
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