Paul & Shark now also provides the small sharks with the introduction of their first children’s clothing collection.
The Italian brand launches its first junior collection for children aged four to sixteen, Paul & Shark informed Friday. The collection has been developed in collaboration with children’s clothing specialist Altana Società Benefit and debuts for SS26 season. This expansion of the range is part of the company’s overall expansion strategy.
“The introduction of the junior line is an important step for us and shows the great work that we do both commercially and communicatively,” said Andrea Dini, general manager of Paul & Shark. “We are increasingly becoming an international and complete brand, aimed at men, women and now also on children and young people, by offering them elegant and high -quality total looks in pure Italian style.”
For his youngest customers, Paul & Shark opts for clothing made from materials such as cotton and linen, with a color palette of blue tones, green and light orange, inspired by the sea and its surroundings. The range varies from accessories to outerwear and includes knitting, polo shirts, T-shirts, pants and swimwear.
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