Lingerieweek is coming to the end of Belgium, but that does not mean that there are no new Belgian brands to highlight. The country already has several well -known brands such as Primadonna and Marie Jo, but a new generation is stepping forward. FashionUnited sets the spotlight on four brands that are also active in Wholesale.
TA-CT
When was the brand established?
The brand was launched in 2022.
What was the reason for the creation of the brand?
Offering underwear with a perfect fit, made of a natural fiber with exceptional properties in the field of comfort, and with a low environmental impact.
What target group does the brand focus on?
People with sensitive skin who love luxury materials and are aware of their bodies.
What is the characteristic of the brand?
Bringing the male and female visual identity closer together, with a timeless line.
What is the price range?
TA-CT is a top brand that offers a luxurious product. Medium -high price range for women, high price range for men.
What is a bestseller product?
High briefs and tank tops for women, boxer shorts for men.
How many retailers is the brand already sold?
With around 20 retailers worldwide.
What kind of retail partners do you want to collaborate with?
We like to work together with creative and high-end multi-fire clothing boutiques.
What is the future dream for the brand?
We are already developing a handmade loungewear line with vintage and beautiful fabrics. In the future we want to produce seamless pieces in luxury yarns such as linen/wool/silk mixes.
Ophelia Lingerie
When was the brand established?
Founder Ophelia Debisschop:In October 2015.
What was the reason to set up the brand?
I missed lingerie in the market that found a good balance between comfort and aesthetics. Our goal is to make lingerie that is both the most beautiful and the most comfortable of your lingerie drawer. Moreover, it is a sector where sustainability is not yet central and we want to change that.
What target group does the brand focus on?
We make lingerie for women who want to feel more connection with their bodies at different points in their lives. A female body is constant in evolution and we want to support that.
What is the signature of the brand?
Most lingerie tries to push the female body into a form, while our lingerie adapts to the body of women. We do this by using soft, elastic materials and omitting the brackets.
In which market segment does the brand operate?
We are in a middle to premium segment. A bra starts at 105 to 155 euros, a set from 175 euros.
What is a bestseller?
Our lace bodies are always bestsellers, this is a piece of magic in a woman’s lingerie drawer, ready to give her an extra boost of self -confidence.
How many retailers is the brand already sold?
We are currently sold at 2 lingerie brackets, 2 bridal shops and 1 concept store in addition to our own flagship store.
What kind of retail partners are you looking for?
We keep our retail partners limited because we believe in strong collaborations. We look specifically for stores that help to transfer our story to the customer about craftsmanship, sustainability and body acceptance.
What is the future dream for the brand?
In this way I hope to further spread our message and to be able to support as many women as possible with our lingerie. We always opt for slow growth, with our values as a guideline.
Miokoo
When was the brand established?
Co-founder Kathleen Peers: Miokoo was founded in 2019. Based on a project on fashion and sustainability, I was selected, together with 9 other entrepreneurs, for boarding an MBA within the incubator of the Singaporean Fashion Council. This training was the start of Miokoo.
What was the reason to set up the brand?
Since 2013 I have been working on every day how we can give fashion a different shape. When we moved to Singapore in 2015 I came across a start-up that brought menstrual underwear to the market, I was immediately sold to the concept. Only, I could not find what I was looking for in terms of integrity, responsibility and quality. I was then still convinced that we, as a consumer, earn more than mediocre and uniform products that are produced on a massive scale. This personal passion evolved into a mission to create menstrual underwear that excels in both responsibility, performance and elegance.
What target group does the brand focus on?
Miokoo focuses on the smart consumer who is looking for a combination of elegance and comfort. We prove that you can go from “naturally comfort” to healthy, elegant self -confidence, also during your period. Our customers are design -conscious consumers who appreciate European craftsmanship and its quality.
What is the signature of the brand?
Every Miokoo has a signature detail on the right hip, a sample of the craftsmanship of our seamstresses. Our lingerie is manufactured in Portugal, the OEKO-TEX certified substances come from Belgium and France. We buy everything ourselves, so that we can realize our promise that every Miokoo is fully manufactured within the European Union. This dedication to European excellence is visible and tangible in our lingerie, packaging and service.
In which market segment does the brand / which price point operate?
Miokoo specializes in the higher middle segment and offers a premium menstrual theater series that is characterized by exceptional European quality, certified, super soft materials and elegant design.
What is a bestseller?
Our hip model (Fe), our waist model (Coco) and the more sensual model (Janice) are our 3 toppers. These models are the result of our thorough research and our core values of comfort, elegance and reliability.
How many retailers is the brand already sold?
We are currently not active on the Dutch market and are now looking for retailers to start in 2025.
What kind of retail partners are you looking for?
We are looking for partners who, just like us, have a passion for “fashion with integrity”. Partners who considers reliability, dignity and trust and who want to collaborate with the expert in the field of menstrual lingerie. So retail partners who opt for high -quality collections and professional service.
What is the future dream for the brand?
We want to increase the quality standards of the fashion industry, both in terms of clothing that is sold and the information that is given. We dream of a world in which brands are honest about their origin, materials and production, and where consumers realize that we are at the top with European craftsmanship and know -how worldwide. In our ideal world we are all proud that with the clothing that we carry we contribute to a better quality of life, today and tomorrow.
Léon Lingerie
When was the brand established?
Founder Léa Vreven: The brand was officially launched on February 15, 2024, but I have been working on its development since the summer of 2022.
What was the reason for the creation of the brand?
The brand originated from a simple observation: in Belgium, women often have a limited choice of lingerie, ranging between fast fashion that does not respect the environment and specialty shops that are often very expensive. I wanted to create an alternative that is both accessible and responsible.
What target group does the brand focus on?
The brand is designed for every woman who combines career, family and personal ambitions. She needs comfort, but also wants to feel sexy!
What is the signature of the brand?
Léon Lingerie is the perfect mix of contemporary elegance and absolute comfort. The brand distinguishes itself with modern, flattering cuts, high -quality European fabrics and designs that give every woman a beautiful, comfortable and confident feeling. Each piece tells a story, inspired by Portugal, and is named after a place that is dear to me.
In which market segment does the brand operate / what is the price range?
Léon Lingerie positions itself in the accessible premium segment. The aim is to offer an alternative to the large fast fashion brands, with more quality and more responsible pieces, while the prices remain lower than those of luxury specialty stores. Each set is priced between 80 and 100 euros.
What is the best -selling product?
The sets that are most successful are those with braces that offer both support and elegance, as well as the solid colored models that bring a touch of energy and originality. From this the MECO set stands out with its green-blue geometric embroidery, the light and comfortable bra with bracket and the seamless string for ultimate comfort.
In how many stores is the brand already available?
Léon Lingerie is currently available in 15 stores in Wallonia and one in France. In addition, online sales remain an important channel to reach a wider audience.
What type of retail partners are you looking to work with?
I want to further develop my presence in the stores and am looking for premium lingerie or high-end fashion stores that share my values of elegance, comfort and responsibility.
What is the future dream for the brand?
My dream is to make Léon Lingerie a leading brand for elegant, dynamic and responsible lingerie for daily use throughout Europe. In the long term I want to strengthen distribution in stores, continue to develop even better collections and build a strong community around the brand, where every woman feels beautiful and confident when she wears Léon.
